DSPs are building tools to bypass SSPs and SSPs are increasingly trying to cut out the buy side. It’s a dramatic tale, at least by ad tech standards. But putting the noise aside, the real question is whether the technology improves effectiveness, says Kara Puccinelli, chief customer officer at Nexxen, which describes itself as an end-to-end platform.

From one perspective, publishers are up a creek thanks to the rise of generative AI search; the impact on discoverability and traffic is palpable. But that doesn't mean publishers can’t adapt and find new ways to make money, says Mediavine CRO Amanda Martin.

There are many misconceptions about ad measurement. But the biggest thing most marketers are wrongheaded about is in thinking there’s a single easy button for attribution. It simply doesn’t exist, says attribution expert Madan Bharadwaj, founder of measurement startup M^2.

In this episode of AdExchanger's Inside the Stack podcast, AdExchanger's Head of Communities, Lynne d Johnson, sits down with Meredith Brace, CMO of TripleLift, to discuss strategic planning for the holiday season, informed by TripleLift's Retail Media Guide.

Learn about tips for early holiday prep, the importance of creative execution, and effective measurement approaches. Discover how brands can use key periods like Amazon Prime Day to test strategies that will maximize holiday campaign success.

Ron Jacobson took the classic programmatic startup route. Which is to say, he pivoted randomly from a software job at a bank (well, the New York Fed), landed at an ad tech company and later founded his own ad tech startup before getting acquired by yet another ad tech company.

Today, David’s Bridal is as much an AI-powered tech company as it is a retailer of wedding apparel and accessories, according to Elina Vilk, president and chief business officer. The company recently unveiled a new digital transformation strategy centered on agentic AI and personalized experiences.

Despite ongoing uncertainty over TikTok’s fate in the US – the potential ban just got extended for the third time – advertisers aren’t concerned, according to TikTok’s David Kaufman. On this episode, recorded live from Cannes, Kaufman, who oversees product development, marketing and operations for TikTok’s ad platform, says it’s pretty much been business as usual for buyers.

The best thing publishers can do with generative AI is experiment with it. If journalists don’t decide the best use of AI in journalism, then others will decide for them, says Christian Broughton, CEO of The Independent.