『AdExchanger Talks』のカバーアート

AdExchanger Talks

AdExchanger Talks

著者： AdExchanger Talks
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 AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger’s award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.Copyright 2016, AdExchanger マーケティング マーケティング・セールス 政治・政府 経済学
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  • Making Sense of DSP-SSP Convergence

    Making Sense of DSP-SSP Convergence
    2025/07/29

    DSPs are building tools to bypass SSPs and SSPs are increasingly trying to cut out the buy side. It’s a dramatic tale, at least by ad tech standards. But putting the noise aside, the real question is whether the technology improves effectiveness, says Kara Puccinelli, chief customer officer at Nexxen, which describes itself as an end-to-end platform.
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    48 分
  • When AI Meets Media Quality

    When AI Meets Media Quality
    2025/07/23

    From one perspective, publishers are up a creek thanks to the rise of generative AI search; the impact on discoverability and traffic is palpable. But that doesn't mean publishers can’t adapt and find new ways to make money, says Mediavine CRO Amanda Martin.
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    49 分
  • There's No Such Thing As An Attribution Easy Button

    There's No Such Thing As An Attribution Easy Button
    2025/07/15

    There are many misconceptions about ad measurement. But the biggest thing most marketers are wrongheaded about is in thinking there’s a single easy button for attribution. It simply doesn’t exist, says attribution expert Madan Bharadwaj, founder of measurement startup M^2.
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    50 分

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