How do the themes of the 2024 horror movie Afraid reveal the risks and rewards of using AI in digital marketing? In this episode of The AI-Powered Marketing Show, host Keith Bell dives into the parallels between a rogue AI assistant from the movie and the tools we use every day in marketing.

Discover how to balance the benefits of AI-powered efficiency and personalization with the critical need for human oversight. Keith explores real-world examples, asks thought-provoking questions, and shares expert quotes from digital marketing leaders like Ann Handley and Rand Fishkin. Learn why transparency, ethics, and control are essential when working with AI-driven tools.

1. How automation tools can take over without proper monitoring.
2. Why data collection must align with privacy and trust.
3. Practical steps for using AI as a helpful assistant, not a decision-maker.
4. How to avoid common pitfalls when integrating AI into your strategy.
5. Positive ways AI can enhance your campaigns without losing control.

Whether you're new to digital marketing or exploring AI tools, this episode provides actionable insights you can use today.

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Dive into AI Marketing 101 on The AI-Powered Marketing Show with Keith Bell. This episode gives you a clear, actionable guide to understanding how artificial intelligence transforms digital marketing. Whether you're exploring AI for the first time or need tips to boost your campaigns, we cover it all—personalization, predictive analytics, email automation, and more.

Keith simplifies AI tools and strategies, breaking them down step by step. Learn how brands like Netflix and Amazon use AI to deliver hyper-personalized experiences. Find out which AI tools fit your business, how to overcome challenges like cost and knowledge gaps, and why ethical AI usage matters.

Key takeaways include:

• What AI marketing is and why it matters.
• The tools every marketer should start with.
• The pros and cons of AI in campaigns.
• Real-world examples to inspire your strategy.

Ready to future-proof your marketing? Tune in now to learn how AI can help you work smarter, not harder.

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"Welcome to The AI-Powered Marketing Show! I’m your host, Keith Bell, and in this episode, we’re exploring the exciting ways digital marketers are leveraging Perplexity AI’s new Pages feature. If you're looking to optimize your marketing strategy, streamline your research, and improve collaboration, you won’t want to miss this deep dive into how Pages can transform your workflow.

Perplexity’s Pages feature, available in the Pro Plan, is designed for marketers needing an all-in-one platform for content creation, curation, and research. Today, I discuss how Pages helps organize content, enhance collaboration, and boost SEO efforts—all within Perplexity’s AI-powered ecosystem.

We kick things off by covering Pages’ robust content organization tools. Imagine gathering competitor research, trending industry topics, and customer insights all in one place. Pages makes it simple to compile this data, allowing you to develop campaigns and blog posts with ease. Marketers can organize resources on one platform, creating a ‘marketing library’ for easy reference.

Collaboration is key in digital marketing, and Pages enables teams to work smarter. By creating shared pages, marketers can build project-specific repositories that multiple team members can access and contribute to. This makes Pages perfect for brainstorming, client presentations, and comprehensive campaign reporting.

We also dig into Pages’ enhanced research capabilities. Pages let you save and revisit deep research, which is especially useful for trend analysis, competitor tracking, and industry monitoring. With all your research stored in a single location, you’re able to stay ahead of the competition, adjusting strategies based on real-time trends.

Marketers can streamline content creation using Pages to brainstorm, draft, and refine ideas, all with the help of Perplexity’s AI tools. This episode will help you understand how Pages can transform your content strategy, creating a more efficient, informed, and collaborative marketing workflow. Plus, with features designed to support SEO, Pages allows you to optimize your content from the start by tracking keywords, analyzing competitor strategies, and compiling data insights.

Is Perplexity AI’s Pages feature right for your team? Tune in to find out! Discover the pros and cons of Pages and get tips on leveraging it to take your digital marketing to the next level.

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In this episode of The AI-Powered Marketing Show, host Keith Bell delves into the world of AI-generated buyer personas, examining how AI is revolutionizing this essential marketing tool. Discover how artificial intelligence allows marketers to develop personas with increased accuracy, scalability, and real-time adaptability. Keith breaks down the practical applications of AI, from analyzing vast datasets to performing predictive modeling and even leveraging natural language processing to uncover customer insights from social media and reviews.

But it’s not all straightforward; there are challenges to consider. While AI can streamline the persona creation process, its accuracy is heavily dependent on the quality of input data. AI-driven personas might lack emotional intelligence, cultural nuance, or the context that human researchers can provide. Keith discusses why balancing AI’s efficiency with human insights can lead to a more comprehensive and effective buyer persona strategy.

Listen in to understand how you can incorporate AI into your buyer persona development without losing the personal touch. For digital marketers, entrepreneurs, and AI enthusiasts, this episode explores the potential—and limits—of AI-generated personas and offers practical advice on how to harness this powerful tool for better customer targeting and engagement.

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In this episode of The AI-Powered Marketing Show, Keith Bell dives into the critical role AI may play in the upcoming 2024 elections. AI can drive transformative efficiencies in voter data management, election security, and personalized voter engagement. Yet, it also raises red flags around disinformation, algorithmic bias, and privacy threats.

Keith explores the potential benefits of AI for election accuracy, where data management and automated systems streamline processes. Voter engagement gets a boost as AI-powered chatbots provide real-time answers on polling locations, candidate platforms, and voting procedures. Election security also improves, with AI spotting cyber threats and bolstering voter authentication.

However, Keith also uncovers the darker side. AI’s ability to create misleading content, from fake videos to false social media posts, poses a risk to election integrity. AI-powered social engineering can amplify election interference, and biased algorithms may skew access to polling resources. Additionally, the growing volume of sensitive voter data demands robust privacy protections to prevent misuse.

To balance these benefits and risks, Keith discusses strategies in play, like new regulations, public education initiatives, and industry collaboration to detect and deter deepfakes. Tech companies have pledged efforts to combat misinformation, while governments push for ethical AI use in election processes.

Join Keith as he delves into the crucial intersections of AI and election integrity, revealing the steps we must take to ensure democratic trust. For digital marketers and entrepreneurs alike, this episode provides insights into how AI affects both the public sphere and your business world.

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Welcome to the AI-powered marketing show, where we delve into the exciting world where artificial intelligence meets digital marketing innovation. In this episode, we explore the inspiring journey of Prerak Mehta, CEO of NetMafia, a pioneering web design and SEO agency.

Prerak passion for the digital realm was ignited at the tender age of four, setting him on a path of lifelong dedication to website creation and online expansion. His technical acumen flourished during his college years, where he mastered languages like HTML, CSS, and JavaScript. Now, as the founder of NetMafia and an educator with over 35,000 students on platforms like Udemy, Prerak has established an international brand renowned for its swift, SEO-focused web solutions.

Join us as we uncover how Prerakcombines innovation, perseverance, and marketing expertise to empower businesses to thrive online. Discover how AI is transforming the marketing landscape and learn practical strategies for harnessing these tools to elevate your expertise and achieve success. Tune in to the digital marketing revolution with host Keith Bell and guest Prerak Mehta, and embark on your journey to marketing mastery today.

Welcome to the AI-powered marketing revolution! In this episode, host Keith Bell delves into the exciting world of Liquid AI, a groundbreaking technology reshaping digital marketing. Discover how Liquid AI's adaptability promises to transform personalization and real-time campaign optimization, offering a dynamic, responsive marketing experience.

Explore the potential benefits of Liquid AI, from hyper-personalization to cost-efficiency, and uncover the challenges it presents, such as complexity and data privacy concerns. Learn from industry leaders and gain insights into how Liquid AI could redefine content personalization and customer journey mapping.

Join us as we navigate the promising yet challenging landscape of Liquid AI, and consider its fit within your marketing strategy. Stay ahead of the curve with actionable insights and transformative strategies in this captivating episode of the AI Powered Marketing Show.

In this episode of the AI Powered Marketing Show, we explore GoDaddy's latest venture into AI-driven marketing with their new suite of tools, GoDaddy Aero, designed specifically for small businesses. Host Keith Bell delves into how these tools aim to empower entrepreneurs by making advanced marketing more accessible and effective.

Discover how GoDaddy Aero is revolutionizing the digital marketing landscape by offering an all-in-one platform for digital ads, social media management, and AI-driven content generation. Learn about the benefits and challenges of adopting these new tools, including the potential to streamline marketing processes and save valuable time for business owners.

Join us as we discuss the broader implications of GoDaddy's move, the democratization of advanced marketing techniques, and what this means for the future of small business marketing. Tune in to find out how GoDaddy Aero could level the playing field for entrepreneurs looking to enhance their online presence.