How do the themes of the 2024 horror movie Afraid reveal the risks and rewards of using AI in digital marketing? In this episode of The AI-Powered Marketing Show, host Keith Bell dives into the parallels between a rogue AI assistant from the movie and the tools we use every day in marketing.

Discover how to balance the benefits of AI-powered efficiency and personalization with the critical need for human oversight. Keith explores real-world examples, asks thought-provoking questions, and shares expert quotes from digital marketing leaders like Ann Handley and Rand Fishkin. Learn why transparency, ethics, and control are essential when working with AI-driven tools.

1. How automation tools can take over without proper monitoring.
2. Why data collection must align with privacy and trust.
3. Practical steps for using AI as a helpful assistant, not a decision-maker.
4. How to avoid common pitfalls when integrating AI into your strategy.
5. Positive ways AI can enhance your campaigns without losing control.

Whether you're new to digital marketing or exploring AI tools, this episode provides actionable insights you can use today.

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Dive into AI Marketing 101 on The AI-Powered Marketing Show with Keith Bell. This episode gives you a clear, actionable guide to understanding how artificial intelligence transforms digital marketing. Whether you're exploring AI for the first time or need tips to boost your campaigns, we cover it all—personalization, predictive analytics, email automation, and more.

Keith simplifies AI tools and strategies, breaking them down step by step. Learn how brands like Netflix and Amazon use AI to deliver hyper-personalized experiences. Find out which AI tools fit your business, how to overcome challenges like cost and knowledge gaps, and why ethical AI usage matters.

Key takeaways include:

• What AI marketing is and why it matters.
• The tools every marketer should start with.
• The pros and cons of AI in campaigns.
• Real-world examples to inspire your strategy.

Ready to future-proof your marketing? Tune in now to learn how AI can help you work smarter, not harder.

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"Welcome to The AI-Powered Marketing Show! I’m your host, Keith Bell, and in this episode, we’re exploring the exciting ways digital marketers are leveraging Perplexity AI’s new Pages feature. If you're looking to optimize your marketing strategy, streamline your research, and improve collaboration, you won’t want to miss this deep dive into how Pages can transform your workflow.

Perplexity’s Pages feature, available in the Pro Plan, is designed for marketers needing an all-in-one platform for content creation, curation, and research. Today, I discuss how Pages helps organize content, enhance collaboration, and boost SEO efforts—all within Perplexity’s AI-powered ecosystem.

We kick things off by covering Pages’ robust content organization tools. Imagine gathering competitor research, trending industry topics, and customer insights all in one place. Pages makes it simple to compile this data, allowing you to develop campaigns and blog posts with ease. Marketers can organize resources on one platform, creating a ‘marketing library’ for easy reference.

Collaboration is key in digital marketing, and Pages enables teams to work smarter. By creating shared pages, marketers can build project-specific repositories that multiple team members can access and contribute to. This makes Pages perfect for brainstorming, client presentations, and comprehensive campaign reporting.

We also dig into Pages’ enhanced research capabilities. Pages let you save and revisit deep research, which is especially useful for trend analysis, competitor tracking, and industry monitoring. With all your research stored in a single location, you’re able to stay ahead of the competition, adjusting strategies based on real-time trends.

Marketers can streamline content creation using Pages to brainstorm, draft, and refine ideas, all with the help of Perplexity’s AI tools. This episode will help you understand how Pages can transform your content strategy, creating a more efficient, informed, and collaborative marketing workflow. Plus, with features designed to support SEO, Pages allows you to optimize your content from the start by tracking keywords, analyzing competitor strategies, and compiling data insights.

Is Perplexity AI’s Pages feature right for your team? Tune in to find out! Discover the pros and cons of Pages and get tips on leveraging it to take your digital marketing to the next level.

Subscribe to our newsletter for more insights on AI in marketing, and visit our website for episode updates and exclusive content."