Is it time to drastically change the way we think about failure? What if failure is the key to success?

John Danner is a faculty member at UC Berkeley and Princeton University and the author of Built for Growth and The Other “F” Word. His research focuses on leadership, strategy, and innovation. He regularly consults with Fortune 500 companies, offering actionable strategies to help them adapt to ever-changing landscapes and grow.

John and Greg discuss the paradox of Silicon Valley’s celebration of failure and the reality behind it, turning regrets into strategic resources, the importance of self-knowledge, both for individuals and organizations, and how understanding your personality can influence successful entrepreneurship.

*unSILOed Podcast is produced by University FM.*

**This episode was recorded in 2021.**

Recommended Resources:

• Thomas Edison
• Daniel Kahneman
• Mark Coopersmith
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• Barry Schwartz | unSILOed
• Sara Blakely
• Ben & Jerry’s
• Jack Ma

Guest Profile:

• Faculty Profile at UC Berkeley
• Professional Website
• Profile on LinkedIn

His Work:

• Built for Growth: How Builder Personality Shapes Your Business, Your Team, and Your Ability to Win
• The Other "F" Word: How Smart Leaders, Teams, and Entrepreneurs Put Failure to Work

Embracing failure leads to growth

03:33: There's something quintessentially human about failure that connects all of us because we are all experts at it. We do it all the time in very unexpected ways, yet we tend too often to walk away from it, to ignore it, to not talk about it. And it's become, I think, a taboo unto itself, but also, from a leadership point of view, in my experience, both in teaching, consulting, and running organizations, starting organizations, it is a huge barrier in most organizations that I'm familiar with. If you can't talk about failure, if you can't genuinely, honestly, openly discuss it and understand what's behind it, you're never going to be in a position to actually leverage and benefit from it.

Failure is like gravity

12:11: Failure is like gravity. It is a force and fact of nature. It is inexorable and unavoidable, and it's not a strong force of nature. It's a weak force of nature, but it is the kind of phenomenon that I think we're dealing with.

The value of failure

02:41: What failure almost always is: reality's way of telling you that you weren't as smart as you thought you were, you were conducting an experiment all along, and it's reality that's telling you what you didn't know but thought you did. So, it's got some value for sure.

How can we embrace failure without being overwhelmed by it and use it to improve the odds of success

25:21: How can you both accommodate the likelihood of failure but not be overwhelmed by it, not ignore it, but manage through it and, more importantly, perhaps manage with it because failure is a little bit like the coal that holds the diamond; there's insight in every failure. There is something of value that is there to be mined if you have the humility to acknowledge it and the tenacity to go after it. And to that extent, I like this notion of thinking of initiative and action as chances to improve your odds that the experiments you're conducting are more likely than otherwise to prove successful.