In this episode of Your Digital Reputation, host Roger Christie explores how new CEOs should use LinkedIn, drawing on the experiences of Dirk Otto, General Manager for pharmaceutical and animal health business Boehringer Ingelheim in Australia & New Zealand. Dirk shares his lessons after moving from Spain to Australia, and highlights the importance of empowering your people to use LinkedIn as a business tool. Tune in to hear his full story.

TIMESTAMPS:

00:01:56 - Dirk Otto's Role and Transition to Australia

00:10:05 - The Importance of Telling Your Story

00:13:32 - The Human Approach to LinkedIn

00:15:53 - Building Trust Through LinkedIn

00:21:53 - Building Trust in the Pharmaceutical Industry

00:24:47 - Encouraging Staff to Use LinkedIn

--

THE DIGITAL REPUTATION ACADEMY: LINKEDIN™ FOR LEADERS

The Digital Reputation Academy is Propel's new online learning platform providing practical training to help professionals protect and enhance their digital reputation. The Academy's signature course, LinkedIn™ for Leaders has been developed by Propel MD, Roger Christie, and takes leaders from clear > confident > competent in their understanding and application of LinkedIn.

For more information head to: www.digitalreputationacademy.com

--

SIGN UP + KEEP IN TOUCH

A fortnightly newsletter from Propel MD and Your Digital Reputation podcast host, Roger Christie, packed full of the latest LinkedIn thought leadership and best practice advice to help leaders succeed. Join thousands of other global leaders – subscribe now and stay ahead online.

To subscribe, head to: www.digitalreputationacademy.com/subscribe

--

CONNECT WITH ROGER CHRISTIE

Have a question or feedback, connect with Roger Christie via LinkedIn: www.linkedin.com/in/rogerchristie

Hosted on Acast. See acast.com/privacy for more information.