In industry after industry, data, analytics, and AI-driven processes are transforming the nature of work. While we often still treat AI as the domain of a specific skill, business function, or sector, we have entered a new era in which AI is challenging the very concept of the firm. AI-centric organizations exhibit a new operating architecture, redefining how they create, capture, share, and deliver value.

In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.

The debate over whether the Net is good or bad for us fills the airwaves and the blogosphere. The real question is, do we direct technology, or do we let ourselves be directed by it and those who have mastered it?

It's challenging to assess and understand how to learn a new skill, mainly when the subject appears vast. There can be so much data available that it is difficult to know where to begin. Even worse, you start learning and soon find there are so many definitions, commands, and complexities not clarified. This book is helpful even if you have never used Linux before but want to master it.

Noted software expert Robert C. Martin presents a revolutionary paradigm with Clean Code: A Handbook of Agile Software Craftsmanship. Martin has teamed up with his colleagues from Object Mentor to distill their best agile practice of cleaning code “on the fly” into a book that will instill within you the values of a software craftsman and make you a better programmer - but only if you work at it.

In this collection of Jeff Bezos' writings - his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas - you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us.

In The WEIRDest People in the World, Joseph Henrich draws on cutting-edge research in anthropology, psychology, economics, and evolutionary biology to explore these questions and more. He illuminates the origins and evolution of family structures, marriage, and religion, and the profound impact these cultural transformations had on human psychology. Mapping these shifts through ancient history and late antiquity, Henrich reveals that the most fundamental institutions of kinship and marriage changed dramatically under pressure from the Roman Catholic Church.

Messy code is a nuisance. "Tidying" code, to make it more readable, requires breaking it up into manageable sections. In this practical guide, author Kent Beck, creator of Extreme Programming and pioneer of software patterns, suggests when and where you might apply tidyings to improve your code while keeping the overall structure of the system in mind. Instead of trying to master tidying all at once, this book lets you try out a few examples that make sense for your problem. If you have a big function containing many lines of code, you'll learn how to logically divide it into smaller chunks.

Noam Chomsky is widely regarded as the most influential thinker of our time, but never before has he devoted a major book to one topic: income inequality. Requiem for the American Dream is not an essay collection but an entire work of some 70,000 words, based on four years of interviews with Chomsky by the editors. It is a book that makes Chomsky's breadth and depth accessible and at the same time gives us his most powerful political ideas with unprecedented, breathtaking directness.

In this timely and powerful book, Jerry Muller uncovers the damage our obsession with metrics is causing and shows how we can begin to fix the problem. Filled with examples from education, medicine, business and finance, government, the police and military, and philanthropy and foreign aid, this brief and accessible book explains why the seemingly irresistible pressure to quantify performance distorts and distracts, whether by encouraging "gaming the stats" or "teaching to the test"....

接客現場で働く3000人以上の声を基にした『みんなの接客英語』の中国語版が登場！

In one of the most important books of our time, Allan Bloom, a professor of social thought at the University of Chicago and a noted translator of Plato and Rousseau, argues that the social and political crisis of 20th-century America is really an intellectual crisis.

Today's "machine-learning" systems, trained by data, are so effective that we've invited them to see and hear for us - and to make decisions on our behalf. But alarm bells are ringing. Systems cull résumés until, years later, we discover that they have inherent gender biases. Algorithms decide bail and parole - and appear to assess black and white defendants differently. We can no longer assume that our mortgage application, or even our medical tests, will be seen by human eyes. And autonomous vehicles on our streets can injure or kill.

Politicians and pundits on both sides of the aisle have accused Russia of interfering with our elections and our intelligence agencies. But the war Russia is waging against America is very different from anything you have heard in the press, as Russian-born US intelligence expert Rebekah Koffler reveals. In Putin’s Playbook, Koffler details how Vladimir Putin is orchestrating a wide-ranging, multifaceted campaign to retake his country’s role as a superpower and to defeat America in the process.

原子力ムラの実態とエネルギー政策の構造的問題を衝く!原発を続けるということは、事故が起きる可能性を抱え続けることを意味する。

With his characteristic eyebrow-raising behavior, Richard P. Feynman once provoked the wife of a Princeton dean to remark, "Surely you're joking, Mr. Feynman!" But the many scientific and personal achievements of this Nobel Prize-winning physicist are no laughing matter. Here, woven with his scintillating views on modern science, Feynman relates the defining moments of his accomplished life.

Interweaving her vast knowledge of neurology, sociology, psychology, and philosophy with fascinating down-to-earth examples and lively personal anecdotes, developmental psychologist, neuroscientist, and dyslexia expert Wolf probes the question, "How do we learn to read and write?" This ambitious and provocative new book offers an impassioned look at reading, its effect on our lives, and explains why it matters so greatly in a digital era.

Shinzo Abe entered politics burdened by high expectations: that he would change Japan. In 2007, seemingly overwhelmed, he resigned after only a year as prime minister. Yet, following five years of reinvention, he masterfully regained the premiership in 2012, and now dominates Japanese democracy as no leader has done before. Abe has inspired fierce loyalty among his followers, cowing Japan's left with his ambitious economic program and support for the security and armed forces.

The world is never finished catching up with Vaclav Smil. In his latest and perhaps most digestible book, Invention and Innovation, the prolific author—a favorite of Bill Gates—pens an insightful and fact-filled jaunt through the history of human invention. Impatient with the hype that so often accompanies innovation, Smil offers in this book a clear-eyed corrective to the overpromises that accompany everything from new cures for diseases to AI.

カオスな新規事業の現場で必ず役立つ！リクルートホールディングスの新規事業開発室長として1500の事業を支援し、自らも起業した著者が膨大な失敗と成功の末に掴んだ「超具体的方法論」