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It’s been said that the only functions of business are marketing and innovation, and the two definitely need each other. Without marketing, the best ideas might go nowhere. But marketing extends beyond the business world, too. A new crop of media has begun to take over the minds and attention of consumers in the marketplace. Any marketer with the goal of capturing attention of consumers and achieving the vision set forth should be aware and understand how these mediums can be used and what makes the most sense for their particular organization.

Julian Michelson is a firefighter in a small town in Alabama. He's been struggling for years to prove to himself that Word Speakers, people who can pull characters from books, exist. Why? Because he's supposed to be one and he's failed every step of the way and a war is supposedly coming. Serena, a princess in fictional medieval Britain, is the epitome of a good girl. She lives to appease her father and her country. That is, until she felt a strange voice in her head before waking up and seeing a handsome man through the flames of a fire in a strange world.

Learn how Richard Trevithick's early experiments lit the blue touchpaper of railway development, and how George Stephenson and his son Robert designed and built the world's first trunk railways. Meet Daniel Gooch, the brains behind Brunel's Great Western Railway, and relive the great Race to the North between Francis Webb and Patrick Stirling. Marvel at the designs of Churchward, Collett, Stanier and Bulleid, and be dazzled by the speed, power and beauty of Sir Nigel Gresley's masterpieces.

Modern perceptions of classical Greece are almost invariably based on Athens and Sparta, but there are perhaps few areas as consistently undervalued as the island of Rhodes. Although solidly part of the Greek world for as long as there has been one, Rhodes, located just off the coast of Asia Minor, was also from its earliest times a port opening to the civilizations of the Eastern Mediterranean, and Rhodes was involved in every significant moment in ancient Greek history.

At the beginning of the 20th century, Watson was an infamous brute who ruled his remote patch of Florida with an iron fist. He had no problem killing those who got in his way, and was even rumored as the murderer of legendary outlaw Belle Starr. By 1910, Watson’s neighbors had endured enough. They greeted him as he returned home and promptly gunned him down.

As the dissipating fog gave way to an unnerving sight, the mass of frightening figures clad head to toe in gleaming armor would have been enough to take anyone's breath away. Some of them were mounted on the backs of handsome stallions, while others leaned forward with squared shoulders, ready to attack. In one swift motion, the men unsheathe their swords and raise it over their heads, their weapons winking as the glare of the sunlight bounces off the blade.

The Louvre. The very name conjures up scenes of art and elegance, and of long halls filled with beauty and people strolling through them whispering quietly among themselves about the glories they are witnessing. Even those who have never been to the Louvre know some of its most prized possessions, from ancient statues to Leonardo Da Vinci's Mona Lisa. As the world's largest museum, the Louvre is the cultural highpoint of Paris, a city that has long been considered the cultural center of Europe.

Without marketing, the best ideas might go nowhere, while great marketing can make a Hindenburg seem like the next big thing. But marketing extends beyond the business world, too. In the game of life, people are constantly selling things - often nothing more than themselves! Although Charles River Editors' Marketing Series is geared toward business-oriented listeners, the concepts of marketing can help people in all walks of life, including consumers. In this introduction to marketing, an MBA will walk you through all the necessary components of a successful marketing strategy.

James Joyce is the high priest of modernist writing who lived a life of endless sacrifice to literature, loaded with poverty and petty humiliations. He blazed the path of the writer as resolute individualist, rejecting all conformity and risking everything, even public shaming, in order to "communicate" over the supine body of language with his enthralled readers.

Modern perceptions of Classical Greece are almost invariably based on Athens and Sparta, but there are perhaps few areas as consistently undervalued as the island of Rhodes. Although solidly part of the Greek world for as long as there has been one, Rhodes, located just off the coast of Asia Minor, was also from its earliest times a port opening to the civilizations of the Eastern Mediterranean, and Rhodes was involved in every significant moment in ancient Greek history.

In many ways history is the story of human beings trying to control their destinies by overcoming the effects of their physical surroundings. As too many have learned, the best they could often do was cope with nature, and the various natural disasters produced around the globe. Consider, for example, the year 1816, known as the "Year Without a Summer", which found the working poor in both Europe and America facing starvation caused by factors that few, if any, of them understood.

To this day, thanks to its impressive archaeological sites, Rhodes still bears the indelible marks of its storied past. Rhodes after Antiquity: The History and Legacy of the Famous Greek Island in the Middle Ages and the Modern Era examines the history of one of the most crucial locations in the Mediterranean. You will learn about Rhodes like never before.

The long agony of the “sick man of Europe”, an expression used by the Tsar of Russia to depict the falling Ottoman Empire, could almost blind people to its incredible power and history. Preserving its mixed heritage, coming from both its geographic position rising above the ashes of the Byzantine Empire and the tradition inherited from the Muslim Conquests, the Ottoman Empire lasted more than six centuries. Its soldiers fought, died, and conquered lands on three different continents, making it one of the few stable multi-ethnic empires in history, and likely one of the last.

Forgotten Things is a spiritual coming-of-age tale mixing haunting faery lore, pagan values, and a deep love for the natural world. With an otherworldly twist, it explores the importance of influences; of growing up while still looking backwards. We see through the eyes of one man recounting the bittersweet memories and adventures of his childhood.

In terms of geopolitics, perhaps the most seminal event of the Middle Ages was the successful Ottoman siege of Constantinople in 1453. The city had been an imperial capital as far back as the fourth century, when Constantine the Great shifted the power center of the Roman Empire there, effectively establishing two almost equally powerful halves of antiquity’s greatest empire. Constantinople would continue to serve as the capital of the Byzantine Empire even after the Western half of the Roman Empire collapsed in the late fifth century.

Of all the original 13 colonies in America, only one owes its conception to one man, and indeed, Pennsylvania was and still remains bound up in the life and character of its founder, William Penn. Here was a man born into a military family who saw his father rise through the ranks of the 17th-century English court to become a friend of the king, and he even considered a military career for himself, only to leave it all behind to become a member of the "Society of Friends", known colloquially as the Quakers.

Sharks - the ultimate predators, masters of their watery domain, a world that is entirely alien and inhospitable to man. So many aspects of the shark are associated with humankind's most primal fears. Inspired by such classic pulp movies as Jaws and Deep Blue Sea - as well as such ludicrous delights as Sharknado and Mega Shark Vs Giant Octopus - the stories contained within are rip-roaring thrillers and slow-build chillers that celebrate all things savage, pulp, and selachian.

On August 1, 1945, a month before the formal end of World War II, the British War Office announced the disbanding of a small, eclectic unit, the Long Range Desert Group. Since its founding five years earlier, in June 1940, the LRDG had pioneered and refined the concept and tactics of deep penetration, covert reconnaissance in the North African desert, and later as a more varied special forces operations unit in the Aegean, Italy, and the Balkans.

The famous conqueror from the European continent came ashore with thousands of men, ready to set up a new kingdom in England. The Britons had resisted the amphibious invasion from the moment his forces landed, but he was able to push forward. In a large winter battle, the Britons' large army attacked the invaders but was eventually routed, and the conqueror was able to set up a new kingdom. Over 1,100 years before William the Conqueror became the King of England after the Battle of Hastings, Julius Caesar came, saw, and conquered part of "Britannia", setting up a Roman province.

In 1832, 17-year-old Otto von Bismarck had just entered university and was already rejecting the republican indoctrination of his grade school years. Unlike so many of his day who had championed representative government, Bismarck longed for the glory of a nation he believed would only be found under a single, strong leader. Though his early university days showed him he would be isolated by this thinking, he strongly believed not only in the ideal of a national German state, but in its possibility.