検索キーワード： 著者 "The Mark" すべてのカテゴリー

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the "engineering of consent". During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy".

In Stuff Matters, Miodownik entertainingly examines the materials he encounters in a typical morning, from the steel in his razor and the graphite in his pencil to the foam in his sneakers and the concrete in a nearby skyscraper. He offers a compendium of the most astounding histories and marvelous scientific breakthroughs in the material world.

Work is an important part of living, whether you wait on customers, build a business or cook for your family. As such, we all have important stories to tell about our work. From this rich treasure chest of experiences, Canfield, Hansen, and company have gathered a special collection of inspiring tales that share the daily courage, compassion, and creativity that take place in workplaces everywhere.

In Everthing Is F*cked, Mark Manson turns his gaze from the inevitable flaws within each individual self to the endless calamities taking place in the world around us. Drawing from the pool of psychological research on these topics, as well as the timeless wisdom of philosophers such as Plato, Nietzsche, and Tom Waits, he dissects religion and politics and the uncomfortable ways they have come to resemble one another. He looks at our relationships with money, entertainment, and the internet, and how too much of a good thing can psychologically eat us alive.

No understanding of human life, individual or collective, could be complete without factoring in the role and contribution of these history-shaping teachers. Now, this 36-lecture series takes you deep into the life stories and legacies of these four iconic figures, revealing the core teachings, and thoughts of each, and shedding light on the historical processes that underlie their phenomenal, enduring impact.

Cancer survivors share their personal stories in this touching new collection of Chicken Soup. These heartwarming accounts of courageous people who found the power to battle cancer in their endless hope, unwavering faith, and steadfast determination will inspire you to adopt a positive attitude, discover your faith, and cherish every moment. Just what the doctor ordered for healing your body, mind, and soul.

The Person Sitting in Darkness by Mark Twain is a searing political satire that exposes the hypocrisy and brutality of imperialism at the turn of the 20th century. With his signature wit and razor-sharp critique, Twain challenges the moral justifications used by Western powers—especially the United States—in their global conquests.

The Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business, and author Mark Roberge has actually done it using a unique methodology that he shares with his listeners. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics-driven, process-oriented lens through which he was trained to see the world.

Monthly Microsoft 365, Teams and Copilot updates for end users, trainers and anyone who needs to keep up with changes affecting end users.These hand-picked highlights are mainly from the admin centre, Microsoft 365 Roadmap (I call these ‘ones to watch’) and Microsoft blogs…thank you to the Microsoft product teams for the information, updates and images they share. I aim to deliver my versions in plain English, in a simplified format and with end-users in mind.

One of the most dynamic and globally recognized entertainment forces of our time opens up fully about his life, in a brave and inspiring book that traces his learning curve to a place where outer success, inner happiness, and human connection are aligned. Along the way, Will tells the story in full of one of the most amazing rides through the worlds of music and film that anyone has ever had.

Master storytellers and motivational speakers Jack Canfield and Mark Victor Hansen have collected the best-loved stories from their ABBY award-winning and #1 New York Times best-selling book Chicken Soup for the Soul on this heart-warming tape. You will feel hope spring eternal from your heart each time Jack and Mark share these stories of love, courage, and perseverance with you. Ideal for your car or home, this captivating tape will enlighten and entertain you.

From the very first book publication in October 1920 to the film release of Death on the Nile in October 2020, this investigation into Agatha Christie’s Hercule Poirot celebrates a century of probably the world’s favourite fictional detective. This book tells his story decade-by-decade, exploring his appearances not only in the original novels, short stories and plays but also across stage, screen and radio productions.

There are no easy decisions in software architecture. Instead, there are many hard parts—difficult problems or issues with no best practices—that force you to choose among various compromises. With this book, you'll learn how to think critically about the trade-offs involved with distributed architectures. Architecture veterans and practicing consultants Neal Ford, Mark Richards, Pramod Sadalage, and Zhamak Dehghani discuss strategies for choosing an appropriate architecture.

What is a safe haven? What role should they play in an investment portfolio? Do we use them only to seek shelter until the passing of financial storms? Or are they something more? Contrary to everything we know from modern financial theory, can higher returns actually come as a result of lowering risk? In Safe Haven, hedge fund manager Mark Spitznagel - one of the top practitioners of safe haven investing and portfolio risk mitigation in the world - answers these questions and more.

A brand's meaning—how it resonates in the public heart and mind—is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. This groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory, and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.

First published in 1884, Mark Twain's Adventures of Huckleberry Finn is among the first novels in American literature to be written throughout in vernacular English. Some have called it the first Great American Novel, and the book has become required reading in many schools throughout the United States. The story is set along the Mississippi River in Missouri, Illinois, Kentucky and Arkansas around 1840. It depicts the development of Huckleberry (Huck) Finn, a boy about thirteen years old.

According to polls conducted by Gallup and the Pew Research Forum on Religion & Public Life, the majority of Americans fail basic tests about religion, including tests on their own faith. This is troublesome because religious literacy is about so much more than naming deities or knowing the stories of ancient history. For many of us, religion is a way to examine and understand ourselves. These 24 enlightening lectures offer you the chance to experience the world's religions from all angles – historical, theological, and cultural.

One of the most dynamic and globally recognised entertainment forces of our time opens up fully about his life, in a brave and inspiring book that traces his learning curve to a place where outer success, inner happiness and human connection are aligned. Along the way, Will tells the story in full of one of the most amazing rides through the worlds of music and film that anyone has ever had.

Imagine a year without spending - or even touching - money. Former businessman Mark Boyle did just that and here is his extraordinary story. Going back to basics and following his own strict rules, Mark learned ingenious ways to eliminate his bills and discovered that good friends are all the riches you need.

The Book of Awakening, by poet and teacher Mark Nepo, provides small doses of what really matters, simple truths and stories from everyday lives, plus inspiration from the great wisdom traditions. Each day’s entry is accompanied by simple, yet profound, practices designed to help us live the life we want by being present to the life we have. For, in the words of St. Francis of Assisi, “You are that which you are seeking.”