検索キーワード： 神経科学・神経心理学

When you are faced with a decision, do you consider the best outcome, or do you consider your deepest values about which actions are appropriate? The Cost of Conviction contrasts these two primary strategies for making decisions: consequentialism, the former, or prioritizing one's sacred values, the latter. Steven Sloman argues that, while both modes of decision making are necessary tools for a good decision maker, people err by deploying sacred values more often than they should, especially when it comes to sociopolitical issues.

For thousands of years, people have argued about whether humanity is selfish or generous, cruel or kind. But recently, our answers have changed. In 1972, half of Americans agreed that most people can be trusted; by 2018, only a third did. Different generations, genders, religions, and political parties can’t seem to agree on anything, except that they all think human virtue is evaporating.

We have all experienced a 'gut reaction' or acted 'on a hunch' – we've used our intuition. Until recently, science didn't have a good explanation for how intuition works. In fact, some scientists dismissed it altogether as unproveable and 'woo woo'. Here, in the first book to explain the science behind intuition, Professor Joel Pearson, an expert in cognitive neuroscience and leader in human consciousness research, turns what we think we know about intuition on its head.

Shockingly, we spend nearly half our day repeating things we've done in the past without thinking about them. How we respond to the people around us; the way we conduct ourselves in meetings; what we buy; when and how we exercise, eat and drink – a truly remarkable number of things we do every day, we do by habit. And yet, whenever we want to change something about ourselves, we rely on willpower alone. We hope that our determination and intention will be enough to effect positive change.

How does the brain work? How different is a human brain from other creatures' brains? Is the human brain still evolving? In this fascinating book, Michael O'Shea provides a non-technical introduction to the main issues and findings in current brain research, and gives a sense of how neuroscience addresses questions about the relationship between the brain and the mind.

Is consciousness a fundamental building block of the universe, like gravity? Can humans develop new senses through neuroscience? And can artificial intelligence ever truly replicate the subjective experience of being conscious? Join Annaka Harris as she calls on distinguished experts in science and philosophy to find answers to today’s most perplexing questions about our minds and the universe at large.

Throughout our life, we look for ways to keep our minds sharp and effortlessly productive. Now, globetrotting neurosurgeon Dr. Sanjay Gupta offers “the book all of us need, young and old” (Walter Isaacson, number-one New York Times best-selling author of The Code Breaker) with insights from top scientists all over the world, whose cutting-edge research can help you heighten and protect brain function and maintain cognitive health at any age.

Combining ideas from philosophy, artificial intelligence, and neurobiology, Daniel Dennett leads the listener on a fascinating journey of inquiry, exploring such intriguing possibilities as: Can any of us really know what is going on in someone else's mind? What distinguishes the human mind from the minds of animals, especially those capable of complex behavior? If such animals, for instance, were magically given the power of language, would their communities evolve an intelligence as subtly discriminating as ours?

Use your head. That’s what we tell ourselves when facing a tricky problem or a difficult project. But a growing body of research indicates that we’ve got it exactly backwards. What we need to do, says acclaimed science writer Annie Murphy Paul, is think outside the brain. A host of “extra-neural” resources—the feelings and movements of our bodies, the physical spaces in which we learn and work, and the minds of those around us— can help us focus more intently, comprehend more deeply, and create more imaginatively.

Do you ever wonder what is happening inside your brain when you feel anxious, panicked, and worried? In Rewire Your Anxious Brain, psychologist Catherine Pittman and author Elizabeth Karle offer a unique, evidence-based solution to overcoming anxiety, based in cutting-edge neuroscience and research.

Neurophysiologist and educator Dr. Carla Hannaford brings the latest insights from scientific research to questions that affect learners of all ages. Examining the body's role in learning, from infancy through adulthood she presents the mounting scientific evidence that movement is crucial to learning. Dr. Hannaford offers clear alternatives and remedies that people can put into practice right away to make a real difference in their ability to learn.

Uncover the hidden forces behind optimism as you navigate the realms of neuroscience, uncovering the fascinating connections between your brain and your emotional state. Explore how positive emotions can influence your relationships, productivity, and even physical health, empowering you to make lasting changes that bring you closer to the life you've always envisioned.

In the New York Times bestseller Brain Rules, Dr. John Medina, a molecular biologist, shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule - what scientists know for sure about how our brains work - and then offers transformative ideas for our daily lives. Medina’s fascinating stories and infectious sense of humor breathe life into brain science.

“Butterflies” in the stomach, intrusive thoughts, fantasies about imaginary scenarios, mood swings from euphoria to despair… aren't these all the familiar hallmarks of new love? Not quite. These are characteristics of the psychological state of “limerence,” also known as obsessive, passionate or addictive love that can become unhealthy. Millions of people experience limerence at some point in their life, and neuroscientist Dr Tom Bellamy explores advances in neuroscience since the term was coined in the 1970s, and sheds light on this little-understood element of the human experience.

The latest research in neuroscience and psychology suggests that the brain is doing the same thing that the scientists are: using past experiences to build theories of how the world works, and using these models to predict and make sense of it. Through this process, your brain constructs the reality that you live in. In this book Daniel Yon takes the research one step further, uncovering how your brain colours your perception of the world, the judgements you make about other people and the beliefs you form about yourself.

Does it ever feel like there's a hypercritical, negative voice inside your head, telling you that you aren't good enough, pretty enough, smart enough, or worthy of success or love? Negative self-talk is all too common, especially for women. This inner critic originally served an important evolutionary purpose—to ensure survival. The problem is, this voice can be difficult to "switch off," leading to anxiety, depression, and low self-esteem. So, how can you move past negative self-talk and start living with confidence?

Each one of us has visionary qualities; we are inundated daily by fears, stress, and worries. Mindfulness and meditation serve as band-aids, but we are all familiar with the adage: Don’t put the sick mind you don’t understand into the healthy self you aspire to become.

Muchos científicos han afirmado que conocemos mejor el universo exterior que el que tenemos dentro de nuestra cabeza. La doctora en neurociencia Estefanía Estévez, reconocida divulgadora y conferenciante, nos lleva de viaje a los secretos de nuestro cerebro durante el descanso. Narrada por esta joven investigadora, comprender cómo opera el dispositivo más sofisticado del universo nos ayudará a cuidarlo mejor de modo que trabaje a nuestro favor.

It took a brain surgeon who's spent a lifetime in the operating room experiencing the brain's union of form and function to write this book. Cerebral Entanglements, unlike most books on the brain, looks at the intimate and vital emotions in our lives, and shows as well, how neuroimaging studies can transform our understanding of crucial emotional or mental health concerns.

In this book, multi-award-winning sales expert and BRAIN APPS author Robert Best will show you how to leverage the latest in neuroscience research to sell directly to your target: your customer's brain. Learn why and how you should always appeal to your customer's emotions. Discover the weird quirks of the human memory that keep you from making an impact on your customer—and how to overcome them.