検索キーワード： 社会心理学・相互作用

Most of what we know about how ideas spread comes from best-selling authors who give us a compelling picture of a world, in which "influencers" are king, "sticky" ideas "go viral", and good behavior is "nudged" forward. The problem is that the world they describe is a world where information spreads, but beliefs and behaviors stay the same. When it comes to lasting change in what we think or the way we live, the dynamics are different: beliefs and behaviors are not transmitted from person to person in the simple way that a virus is.

Have you ever been told to smile more, been teased about your accent or had your name pronounced incorrectly? If so, you’ve probably already faced bias in your everyday life. We like to believe that we are all fair-minded and egalitarian, but we all carry biases that we might not even be aware of. We might believe that we live in a post-racial society, but racial tension and inequality is pernicious and pervasive. We might believe that gender inequality is a thing of the past, but it is still ubiquitous.

When a relationship with a narcissist ends, the caretaking partner is often left confused, deeply hurt, and often still emotionally connected, while the narcissist seems to easily move on to the next relationship. Healing from a Narcissistic Relationship offers guidance about what to expect as the relationship unravels and how to cope with the fallout. It also helps the reader learn to truly disengage and move through the grief process.

Empathy is in short supply. We struggle to understand people who aren’t like us, but find it easy to hate them. Studies show that we are less caring than we were even 30 years ago. In 2006, Barack Obama said that the United States was suffering from an “empathy deficit.” Since then, things seem to have only gotten worse. In this groundbreaking book, Jamil Zaki shares cutting-edge research, including experiments from his own lab, showing that empathy is not a fixed trait - something we’re born with or not - but rather a skill that can be strengthened through effort.

Why do three out of four professional football players go bankrupt? How can illiterate jungle dwellers pass a test that tricks Harvard philosophers? And why do billionaires work so hard - only to give their hard-earned money away? When it comes to making decisions, the classic view is that humans are eminently rational. But growing evidence suggests instead that our choices are often irrational, biased, and occasionally even moronic. Which view is right - or is there another possibility?

In The Social Leap, William von Hippel lays out a revolutionary hypothesis, tracing human development through three critical evolutionary inflection points to explain how events in our distant past shape our lives today. From the mundane, such as why we exaggerate, to the surprising, such as why we believe our own lies and why fame and fortune are as likely to bring misery as happiness, the implications are far-reaching and extraordinary.

Drawing on cutting-edge neuroscience, behavioral economic, and social psychology research, acclaimed author, former Harvard professor, and think tank founder Todd Rose reveals how so much of our thinking about each other is informed by false assumptions that drive bad decisions that make us dangerously mistrustful as a society and hopelessly unhappy as individuals.

What drives our political and moral beliefs? What makes us like some things and dislike others? What shapes how we behave, and misbehave, in a group? What makes you, you? For centuries, philosophers and scholars have described human behaviour in terms of sex, power and money. In The Status Game, best-selling author Will Storr radically turns this thinking on its head by arguing that it is our irrepressible craving for status that ultimately defines who we are.

With unequaled insight and brio, David Brooks, the New York Times columnist and bestselling author of Bobos in Paradise, has long explored and explained the way we live. Now, with the intellectual curiosity and emotional wisdom that make his columns among the most read in the nation, Brooks turns to the building blocks of human flourishing in a multilayered, profoundly illuminating work grounded in everyday life.

Think you can’t get conned? Think again. The New York Times best-selling author of Mastermind: How to Think Like Sherlock Holmes explains how to spot the con before they spot you. A compelling investigation into the minds, motives, and methods of con artists - and the people who fall for their cons over and over again. From multimillion-dollar Ponzi schemes to small-time frauds, Konnikova pulls together a selection of fascinating stories to demonstrate what all cons share in common, drawing on scientific, dramatic, and psychological perspectives.

Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy.

Lügen sind allgegenwärtig. Sie begegnen uns im Alltag, in der Politik, in den Medien und sogar in den intimsten Beziehungen. Aber was passiert, wenn die Grenze zwischen Wahrheit und Lüge verschwimmt? In diesem packenden Buch werfen wir einen scharfsinnigen Blick auf die Psychologie des Lügens, die Auswirkungen auf unsere Gesellschaft und das menschliche Verhalten.

Dark Seduction Secrets and Mind Games isn’t just a book. It’s a wake-up call and tactical guide to help you recognize, resist, and ethically master the same psychological weapons manipulators use so you’re never left powerless again.

Deja de aferrarte. Empieza a florecer. Descubre la libertad de soltar y sentirte completo sin necesitar a nadie más. ¿Estás cansado de sentirte emocionalmente dependiente, de perseguir a personas que nunca parecen valorarte o de quedarte atrapado en patrones de apego tóxico? ¿Buscas validación constantemente en redes sociales, en tus relaciones o de personas que solo te ofrecen migajas de afecto? ¿Alguna vez te has preguntado cómo se sentiría realmente amarte a ti mismo, ser emocionalmente libre y sentir que eres suficiente por ti mismo?

A stevedore on the San Francisco docks in the 1940s, Eric Hoffer wrote philosophical treatises in his spare time while living in the railroad yards. The True Believer—the first and most famous of his books—was made into a bestseller when President Eisenhower cited it during one of the earliest television press conferences.

Everyone knows that timing is everything. But we don't know much about timing itself. Our lives are a never-ending stream of "when" decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork. Timing, it's often assumed, is an art. In When: The Scientific Secrets of Perfect Timing, Pink shows that timing is really a science.

If there is one belief that has united the left and the right, psychologists and philosophers, ancient thinkers and modern ones, it is the tacit assumption that humans are bad. It's a notion that drives newspaper headlines and guides the laws that shape our lives. From Machiavelli to Hobbes, Freud to Pinker, the roots of this belief have sunk deep into Western thought. Human beings, we're taught, are by nature selfish and governed primarily by self-interest.

Seducer’s Secrets is your tactical guide to flipping power dynamics in your favor. Whether you’ve been ghosted, friend-zoned, or simply stuck in overthinking, this book will show you what’s really happening under the surface and how to shift it with precision.

Dark Mind Control Tactics for Seizing Money, Influence & Power explores the murky realm of psychological manipulation, power dynamics, and influence tactics. It is a thought-provoking and contentious book.

It’s All BS explores how much of what we believe, feel, and react to is shaped not by facts, but by deep-rooted biases, emotions, and assumptions. Through real-life examples, practical insights, and a candid narrative, Mark Shub offers listeners a path toward better decision-making, self-awareness, and clarity in a noisy world. With a blend of psychology, personal stories, and cultural observations, this book encourages listeners to challenge their filters and embrace a more logical, grounded approach to life.