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In World War 3.0, renowned media critic Ken Auletta chronicles the fierce conflict between the world's elephantine media companies from the vantage of its most important theater of operations: the devastating second front opened up against Bill Gates' empire by the United States government.

America’s self-invented tinkerers are back at it in their metaphorical garages - fiddling with everything from solar-powered cars to space elevators. In Bunch of Amateurs, Jack Hitt visits a number of different garages and has written a fascinating book that looks at America’s current batch of amateurs and their pursuits. Beginning with Ben Franklin’s kite and leading all the way to the current TV hit American Idol, Hitt argues that the nation’s love of self-invented obsessives has always driven the country to rediscover the true heart of the American dream.

Why don’t we know the name of John Atanasoff as well as we know those of Alan Turing and John von Neumann? Because he never patented his computing machine, and because the developers of the far-better-known ENIAC almost certainly stole critical ideas from him. Jane Smiley tells the quintessentially American story of John Atanasoff with technical clarity and narrative drive, making the race to develop digital computing as gripping as a real-life techno-thriller.

The first-ever inside look at DARPA - the Defense Advanced Research Projects Agency - the maverick and controversial group whose futuristic work has had amazing civilian and military applications, from the Internet to GPS to driverless cars

In 1916, Arthur Eddington, a war-weary British astronomer, opened a letter written by an obscure German professor named Einstein. The neatly printed equations on the scrap of paper outlined his world-changing theory of general relativity. Until then Einstein's masterpiece of time and space had been trapped behind the physical and ideological lines of battle, unknown. Eddington realised the importance of the letter - perhaps Einstein's esoteric theory could not only change the future of science but also restore the world of cooperative international science in a time of brutal war.

Penguin presents the unabridged, downloadable audiobook edition of How We Got to Now by Steven Johnson, read by George Newbern. From Steven Johnson, the best-selling author of Where Good Ideas Come From, comes How We Got to Now, which tracks the surprising inspirations and unexpected consequences of the most influential innovations.

As the 50th anniversary of the first lunar landing approaches, the award-winning historian and perennial New York Times best-selling author takes a fresh look at the space program, President John F. Kennedy’s inspiring challenge, and America’s race to the moon.

The weather is the foundation of our daily lives. It’s a staple of small talk, the app on our smartphones, and often the first thing we check each morning. Yet behind these quotidian interactions is one of the most expansive machines human beings have ever constructed - a triumph of science, technology, and global cooperation. But what is this "weather machine" and who created it?

This is the origin story of the airwaves - the foundational technology of the communications age - as told through the 40-year friendship of an entrepreneurial industrialist and a brilliant inventor. David Sarnoff, the head of RCA and equal parts Steve Jobs, Jack Welch, and William Randolph Hearst, was the greatest supporter of his friend, Edwin Armstrong, developer of the first amplifier, the modern radio transmitter, and FM radio.

The author of Last Train to Paradise tells the story of the largest public water project ever created - William Mulholland's Los Angeles aqueduct - a story of Gilded Age ambition, hubris, greed, and one determined man whose vision shaped the future and continues to impact us today.

The riveting story of the legendary Xerox PARC, a collection of eccentric young inventors brought together by Xerox Corporation at a facility in Palo Alto, California, during the mind-blowing intellectual ferment of the '70s and '80s.

Nel 1990, il telescopio spaziale più avanzato mai messo a punto venne lanciato con un inglorioso difetto di fabbricazione, grazie al quale anni dopo si riuscì a fare diagnosi più precoci di cancro al seno. Percival Lowell sbagliò alcuni calcoli sull'orbita di Urano, che però portarono alla scoperta di Plutone. Albert Michelson ed Edward Morley lavorarono anni per realizzare un apparato sperimentale che dimostrasse l'esistenza dell'etere luminifero: non lo trovarono, ma il loro esperimento pose le basi per la nascita della relatività.

Locked away in refrigerated vaults, sanitized by gas chambers, and secured within bombproof caverns deep under mountains are America's most prized materials: the ever-expanding collection of records that now accompany each of us from birth to death. This data complex backs up and protects our most vital information against decay and destruction, and yet it binds us to corporate and government institutions whose power is also preserved in its bunkers, infrastructures, and sterilized spaces.

Outposts on the Frontier reveals how the Soviets and the Americans combined strengths to build space stations over the past 50 years. At the heart of these scientific advances are people of both greatness and modesty. Jay Chladek documents the historical tapestry of the people, the early attempts at space station programs, and how astronauts and engineers have contributed to and shaped the ISS in surprising ways. 

For decades we've delighted in dreaming about a sci-fi utopia, from flying cars and bionic humans to hoverboards; with driverless cars first proposed at the 1939 World's Fair. And why not? Building a better world, be it a free-flying commute or an automated urban lifestyle is a worthy dream. Given the pace of technological change, nothing seems impossible anymore. But why are these innovations always out of reach? Delving into the history of technology, this book also looks at what lies ahead, showing how the origins of our technology may provide insight into how it realistically evolves.

He was a genius who gave the world access to technology that is still changing the world. To this day, his greatest accomplishment is the iPhone and still is. Taken away too soon, his legacy still lives on. Countless entrepreneurs look up to him and use his advice to succeed in the business world. If it wasn't for him, we would have never been introduced to portable computers and mobile phones with touch screens.

Questo libro sulla storia dei videogiochi non ha alcuna pretesa di raccontare ogni avvenimento del medium che in pochissimo tempo diventato il più ricco, diffuso, criticato, influenzato e culturalmente rilevante. E tuttavia passa in rassegna le tappe fondamentali del percorso che ha portato quel sistema di intrattenimento a diventare una parte fondamentale della nostra attuale cultura. Si parla di tecnologia e famiglia, di storia universale e personale, di scoperte continue, curiosità, notti insonni.

The Revolution of Money delves into the captivating journey of money's evolution, a narrative that unravels the intricate relationship between technology, history, and society at large. This book explores the pivotal role money plays as the backbone of our society's most significant challenges and opportunities. Two thousand years ago, humans used a wide variety of materials as money. Today, 90% of our money exists as digital computer entries. How did we arrive at this current system? And what may happen to money in the future?

Bitcoin was promised to be a liberating technology, a free market alternative to state-controlled money. But that promise was broken after a small group of insiders took over the project and fundamentally changed Bitcoin's design.

Metaverso es un acrónimo compuesto por meta, un término griego que significa “más allá” y verso que hace referencia a “universo”, por lo cual significa “el universo que está más allá”, entendiendo que se refiere a entornos donde los humanos interactúan social y económicamente como avatares en un ciberespacio sin las limitaciones del mundo físico y compuesto por múltiples espacios virtuales tridimensionales compartidos.