検索キーワード： 理論

Now nearing its 60th printing in English and translated into 19 languages, Michael E. Porter's Competitive Strategy has transformed the theory, practice, and teaching of business strategy throughout the world.

Based on a series of pathbreaking lectures given at Yale University in 2012, this powerful, thought-provoking work by national best-selling author Cass R. Sunstein combines legal theory with behavioral economics to make a fresh argument about the legitimate scope of government, bearing on obesity, smoking, distracted driving, health care, food safety, and other highly volatile, high-profile public issues.

Many books have been written about Doyne Farmer and his pioneering work in chaos and complexity theory. Making Sense of Chaos is the first in his own words, presenting a manifesto for doing economics better. In a tale of science and ideas, Farmer fuses his profound knowledge with stories from his life to explain how to harness a scientific revolution to address the economic conundrums facing society.

Drawing on insights from social psychology, moral philosophy and behavioural economics, as well as a range of illuminating case studies, world-renowned economist Paul Collier shares a galvanizing vision for a more inclusive, prosperous world.

The essential complement to the pathbreaking Competitive Strategy, Michael E. Porter's Competitive Advantage explores the underpinnings of competitive advantage in the individual firm. Competitive Advantage introduces a whole new way of understanding what a firm does. Porter's groundbreaking concept of the value chain disaggregates a company into activities, or the discrete functions or processes that represent the elemental building blocks of competitive advantage.

The Money Game by Adam Smith is a timeless classic that provides an insider’s account of the intricacies of money and how the stock market impacts every area of our lives. The book takes readers to Wall Street to learn about the role of intuition and the psychology of guilt in making wise, lucrative investments. Smith’s Irregular Rules shatter common myths and misconceptions, revealing why nothing works all the time and illustrating how greed and fear fuel the market.

Discover everything you need to know about economics. With clear, jargon-free language, How Economics Works is a comprehensive and user-friendly guide to all aspects of economics. Covering everything from economic theories to economies in action, the audiobook presents the groundbreaking ideas of key economists - from Adam Smith and John Maynard Keynes to Joseph Schumpter and Milton Friedman - in a uniquely easy-to-understand way.

The growing movement for universal basic income (UBI) has been gaining attention from politics and the media with the audacious idea of a regular, unconditional cash grant for everyone as a right of citizenship. This volume in the Essential Knowledge series presents the first short, solid UBI introduction that is neither academic nor polemic. It takes a position in favor of UBI, but its primary goal remains the provision of essential knowledge by answering the fundamental questions about it: What is UBI? How does it work? What are the arguments for and against it? What is the evidence?

The Greater Depression is what is looming ahead of the World and specifically the United States of America. Nate Plissken delves into the causes of the U.S. Dollar Currency Crisis. Citing experts in business and economics, he pulls back the curtain on The Fed.

Una crítica vehemente y documentada al modo en el que entendemos hoy la economía. En su búsqueda de certidumbres científicas, la economía ha acabado imponiéndonos una visión del mundo demasiado estrecha y ha creado una ortodoxia que no es sana. Muchas de las decisiones más relevantes para nuestras sociedades se toman siguiendo premisas falsas y modelos económicos erróneos. La manera en que se enseña en la universidad no transmite a los estudiantes qué es lo más importante y verdadero de la vida humana.

Ein Bullshit-Job ist eine Beschäftigungsform, die so völlig sinnlos, unnötig oder schädlich ist, dass selbst der Arbeitnehmer ihre Existenz nicht rechtfertigen kann. Es geht also gerade nicht um Jobs, die niemand machen will, sondern um solche, die eigentlich niemand braucht.

Populist upheavals like Trump, Brexit, and Marine Le Pen happen when the system really is rigged. Citizens the world over are angry not due to income inequality or immigration, but economic unfairness: the sense that opportunity is not equal and reward is not according to contribution. This forensic book draws on original research, cited by the UN and IMF, to demonstrate that illiberal populism strikes hardest when success is influenced by family origins rather than talent and effort.

In explaining how economic thinking is indispensable to tackling these huge problems, this book is a sure-footed guide, spanning Aristotle’s ideas about restraining consumption, Adam Smith’s thinking about the importance of moral character for sustained economic development, and Esther Duflo’s ongoing work to help the world’s poorest communities lift themselves out of poverty.

Imagine: you are designing a society, but you don't know who you'll be within it - rich or poor, man or woman, gay or straight. What would you want that society to look like? This is the revolutionary thought experiment proposed by the twentieth century's greatest political philosopher, John Rawls. As economist and philosopher Daniel Chandler argues in this hugely ambitious and exhilarating manifesto, it is by rediscovering Rawls that we can find a way out of the escalating crises that are devastating our world today.

Despite its manifest failures, the narrative of neoliberalism retains its grip on the public mind and the policies of governments all over the world. By this narrative, less regulation and more ‘animal spirits’ capitalism produces not only greater prosperity, but more freedom for individuals in society - and is therefore morally better. But, in The Road to Freedom Stiglitz asks, whose freedom are we – should we be – thinking about? What happens when one person’s freedom comes at the expense of another’s?

It is important to reflect on the significant role that artificial intelligence (AI) plays in shaping the future of financial transactions. The transition from paper money to digital money is not just a trend, but a fundamental shift in the way we conduct financial transactions. In 2024, AI is at the forefront of this change, influencing how we interact with money in the digital realm.

Over the past two centuries, economic growth has freed billions from poverty and made our lives far healthier and longer. As a result, the unfettered pursuit of growth defines economic life around the world. Yet this prosperity has come at an enormous price. At this time of uncertainty about growth and its value, award-winning economist Daniel Susskind provides an essential reckoning. In a sweeping analysis full of historical insight, he argues that we cannot abandon growth but shows instead how we must redirect it, making it better reflect what we truly value.

This book dives deep into the world of Bitcoin and its potential to revolutionize money and solve humanity's pressing financial issues. It explores the concept of "energy money," the underlying principles of Bitcoin, and the belief of its zealous proponents.

Jam Tomorrow? recasts economics as a question of the balance between our needs and desires in the present and those of the future. This makes our changing perception of time a kind of invisible ink that links the micro to the macro, the past to the future, and that offers a new and challenging way of understanding the relationship between value, price, money and credit.

Embarque nesta viagem a um tribunal onde alguns dos pensadores mais expoentes da humanidade, do passado e do presente, se encontram para julgar este que se apresenta como o novo paradigma do mundo dos negócios: o Capitalismo Consciente. Neste cenário de ficção repleto de bom humor, argumentos reais e conteúdos teóricos se mesclam à trama que aborda a trajetória do capitalismo e analisa suas novas práticas, sob o olhar da comunicação mercadológica.