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Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. This book is your ultimate marketing accelerator, giving you the tools to create strong messaging, fuel user growth, and accelerate revenue.

Leaders, business owners or people who want to get things done effectively need strong writing communications skills. This book offers useful insights into how to make your writing more persuasive and memorable. These are the tips, advice points, and examples of an expert communicator. Whether it’s persuading through newspaper “op-eds,” speeches, or even during crisis communications, “A Wordsmith’s Work” will improve the success of your message and enhance the reputation of your chosen messenger.

Call it advertising, call it promotion, call it marketing, but whatever you call it, every business and organization depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action. Few among us are born talented copywriters, that rare combination of both facile wordsmiths and natural salespeople. Most of us need some help, and even naturals can improve by studying the best. Victor O. Schwab was one of the greats.

Being the author of a published book unquestionably establishes authority, and today's non-fiction books might easily be referred to as the new business cards. The reason for being an author in the modern world is no longer about earning royalties but about establishing your brand by positioning you as an expert in your field.

Are you struggling to create a sales pitch that really resonates with your audience? Look no further than "Top Ten Things to Consider for a Great Sales Pitch"! This ultimate guide will take you through the ten most important steps to creating a sales pitch that will grab your target audience's attention and convince them to buy your book.

Anyone who regularly deals with work-related writing deadlines knows the kind of paralysis that can take over when there's too much to accomplish and not enough time to compose a clear sentence. This indispensable guide reveals the easy, efficient, and confidence-building four-part process for keeping up and being productive—even under tight time constraints and concentration-sapping obstacles.

Technical Writing For Dummies is a master class on how to build a career writing user manuals, e-learning, streaming, simulations, and more. Whether you're new to the field, a seasoned professional, or a technical person who needs to write, this guide arms you with the skills you need to cash in on this flourishing world of technical writing. As a tech writer, you'll need a robust skillset that allows you to offer clear and concise documentation for just about anything. This new edition of Technical Writing For Dummies—updated for today's tech writing advances—can get you there.

Content Marketing is the guide you need! We will teach you how to establish your content marketing strategy in seven easy steps. This guide is designed to provide you with all the tools you need in a concise, easy-to-understand format that will answer all your burning questions and get you on your way to establishing successful content marketing.

With humor, wit, and undeniable insight, Julius unpacks 20 profound lessons every honest marketer needs. Dive deep into the psyche of your audience, understand the art of persuasion, and build campaigns that not only convert, but also foster trust and lifelong loyalty. For anyone who's ever chuckled at that "too-good-to-be-true" email pitch, this audiobook will resonate, inspire, and redefine the way you view marketing. In a world overflowing with fleeting attention, Anthony Julius offers a fresh perspective, challenging marketers to not just capture eyes, but win hearts.

Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing. Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace.

After a thirty-year career as a writer, instructor, and editor, Mark Rennella has crafted a battle-tested method to help students and young professionals who want to improve their writing: the One-Idea Rule, anchored on the assertion that every component of a successful piece of writing should express only one idea. With The One-Idea Rule, writers embarking on their adult lives and professional journeys will have a reliable methodology they can easily remember and count on for all of their writing tasks.

In che modo lo storytelling può attirare clienti, influenzare il pubblico e trasformare la tua azienda? "Il momento in cui assumi il controllo delle tue storie, assumi anche il controllo del tuo business e della tua vita". Ormai è risaputo che le storie sono lo strumento migliore e più innovativo in ambito di business e che lo storytelling è in grado di fare qualsiasi cosa, come aiutare i leader a potenziare le doti comunicative, motivare i team addetti alle vendite e ottenere nuovi clienti, strappandoli ai competitor.

How to Write Sales Copy is the guide you need! We will teach you how to write sales copy in seven easy steps. This guide is designed to provide you with all the tools you need in a concise, easy-to-understand format that will answer all your burning questions and get you on your way to successful copywriting. To be a successful copywriter, you must define your audience, what moves them to act, and how to make them feel important and valued. You must know how to structure your copy in a way that will keep readers on task, interested, and feeling satisfied.

A proven plan of action to making money with ghostwriters and e-books.

What can you do to get seen, heard, chosen—and chosen first? That online marketing challenge is the number one struggle for most online business owners.

Der einzige Bewerbungsratgeber den Sie brauchen! So gut wurde der gesamte Bewerbungsprozess noch nie erklärt. Sie wollen: Endlich Ihren Traumjob bekommen? Die Karriereleiter hochklettern? Nie wieder eine Absage erhalten? Dann sind Sie hier genau richtig! Dieser Ratgeber bietet Ihnen eine ausführliche und wirksame Anleitung – von der Ausschreibung bis hin zur endgültigen Verhandlung ums Gehalt – um erfolgreich durch den Bewerbungsprozess zu kommen. Folgen Sie diesen Schritten und feiern Sie bald beispiellose Erfolge bei Ihrer Jobsuche.

If you want to make a living by transitioning into the medical writing field as a freelancer or by working a job, then this book is for you. It doesn’t matter if you have previous experience working in the medical field or not, as this field has a vast array of opportunities.

Build a Better Business Book is the first accessible and comprehensive guide for authors who want to create impact. Josh Bernoff, a best-selling author, veteran editor, and insightful writing coach with decades of experience on 45 successful book projects, explains the systematic way to refine your idea and then research, write, publish, and promote a book that matters.

ChatGPT Book for Beginners: Getting Started with ChatGPT-4, Make Money Online with AI and Earn Passive Income Now is the ultimate guide for anyone interested in harnessing the power of artificial intelligence to transform their income and lifestyle.

With the world of AI-based passive income rapidly expanding, it can be intimidating to know where to begin. That's where our expert guide comes in.