検索キーワード： 消費者行動・市場調査

As the former chief scientist of Express Scripts, a Fortune 25 health-care company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them and get the positive results they want.

Learn the secret of what really drives sales - and how to give people what they need so they want to buy from you.

From political speeches to TikTok trends, from courtroom dramas to the carefully curated campaigns of global brands, Truth & Persuasion unpacks how influence is crafted, consumed, and contested in today’s world. This is a book for anyone who’s ever wondered why some ideas stick, why certain voices dominate, or how we can cut through the noise to find clarity in an age of viral content and endless opinions.

From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers.

Tired of unpredictable sales cycles and inconsistent results? The key to sustained success in sales isn’t luck — it’s discipline. The Sales Discipline System reveals the 8 proven habits of the top 1% of salespeople, and how you can use them to build your own path to consistent, reliable growth.

Engage Gen Z. Future-Proof Your Brand. In today’s fast-changing digital landscape, brands are struggling to capture the attention of Gen Z, a generation that values authenticity, collaboration, and community like never before. The old playbook of one-way messaging and transactional loyalty programs is no longer enough. Enter web3 marketing, a revolutionary approach that builds lasting connections through gamification, transparency, and a community-first ethos. This groundbreaking guide provides everything you need to thrive in the web3 era.

Sales may not be rocket science, but there is an art to it. It all hinges on understanding your customer better than your competitors do. That’s why you need this book. It includes years of research data, customer interviews, and all the secrets you need to know about not annoying customers.

This groundbreaking book is your ultimate guide to understanding and leveraging the power of artificial intelligence. Whether you're a curious beginner, a tech enthusiast, or an entrepreneur ready to revolutionize your business, this guide provides you with everything you need to navigate the AI-driven future.

Este audiolibro tiene como objetivo comprender todos los factores que nos inducen a desprendernos de nuestro dinero: estímulos sensoriales, sesgos cognitivos, emociones y también los “trucos” psicológicos del marketing (que no son de magia, sino basados en la ciencia) que vienen aplicándose con éxito durante años. Descubre los secretos de la psicología del consumidor, desde las compras impulsivas hasta el poder del marketing emocional.

Start at the End offers a new framework for design, grounded in behavioral science. Technology executive and behavioral scientist Matt Wallaert argues that the purpose of everything is behavior change. By starting with outcomes instead of processes, the most effective companies understand what people want to do and why they aren't already doing it, then build products and services to bridge the gap. Wallaert underscores with clarity and humor how this approach can improve the way we work and live.

Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives.

At a fundamental level, the purpose of leadership is to connect with and inspire the hearts and minds of others to become their absolute best so they can ultimately give the best of themselves at work, at home, and in their communities. How do we do that? Taylor Scott draws on his 20 plus years of experience working at hospitality industry leaders like Disney Parks and Resorts, Gaylord Hotels and Resorts, and The Cosmopolitan of Las Vegas, to provide an inviting, accessible fable about adopting a spirit of generosity.

What if every business owner or manager could combine cutting-edge technology with the warmth of personal connection to keep customers coming back for more and sending their friends and family? Drawing lessons from the industry-leading business practices at One Medical, a brand transforming the customer experience in healthcare, All Business Is Personal gives readers tools to blend the powerful benefits of today’s rapidly improving technology with individuals’ unique talents, all in the name of providing only the best for their customers.

The author spent alot of money on traditional marketing that got very few responses. After years of frustration he became an expert on a revolutionary ROI (Return On Investment) approach to marketing and set out to help other businesses create low cost marketing that effectively increases sales.

¡Más de mil millones de usuarios están en Facebook! ¿Eres empresa? ¡Te enseñamos a aprovecharlo! Se acabó eso de: "las redes sociales están de moda". Hoy, muchas personas en el mundo tienen una cuenta en esta red social y las empresas ya se están beneficiando de este fenómeno. En...

Household Finance: An Introduction to Individual Financial Behavior speaks to both how people should and how people actually do make financial decisions, and how these financial decisions contribute to and detract from their well-being.

The United States Hispanic segment represents the most prominent demographic growth in the country, and a huge and untapped business opportunity for companies willing to move away from preconceived notions and market effectively to Hispanic customers. This book shows you how.

Americans are caught up in bulk. We guiltily watch Amazon boxes pile up on the porch, wade through endless reviews to find the perfect product, and crave the comforting indulgence of a chain restaurant. In American Bulk, Emily Mester intertwines cultural critique and personal history to explore how the things we buy, eat, amass, and discard become an intimate part of our lives. With humor and sharp intellect, she reflects on the joys and anxieties of family Costco trips, how a seasonal stint at Ulta Beauty taught her the insidious art of the sale, and what it means to get Mall Sad.

Proven, ethical, common sense marketing advise formatted in short, digestible tips. Pointed tips written by marketing expert & professor for young creators, marketing professionals and entrepreneurs.

"Blueprint for Building a Successful Brand" by Arthur Harrison is an essential guide for creators, influencers, startups, and businesses aiming to navigate the complex world of brand-building in the digital age. This book provides listeners with actionable insights into crafting a compelling brand identity, positioning themselves in a competitive market, and creating meaningful connections with their audiences.