検索キーワード： 営業・販売

シリーズ60万部のマーケティングのベストセラー本『100円のコーラを1000円で売る方法』をゼロから書き起こした最新刊・キーエンスの給料だけが高いのはなぜか？

キーエンス→プルデンシャル→スタートアップ・2社でトップの実績を残し、営業のプロとして起業した著者による新しい「営業の教科書」・誰よりも「営業」に向き合ってきた著者だからこそ書けた、営業本の決定版

Discovery is perhaps the most critical phase of any sales journey and yet it also one of the least managed. Learn the best strategies and tactics to give you the best chance to make sure that first meeting isn’t the last.

Never Ask For The Sale goes beyond simple tips, and influences the listener's overall understanding of selling. Sue Heilbronner shares decades of experience, stories, tools, and exercises to coach people to be more successful at achieving their goals by aligning their work with their greatest strengths and by marketing that cohesive story with a winning sales strategy—passionate ambivalence. Heilbronner introduces this concept as the strategic yet honest practice of presenting oneself as selective in the work they take on while enthusiastic about their area of expertise.

Kennedy and Fischer unveil that it takes no more effort to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations, who are willing to pay premium prices for exceptional expertise, service, and experiences. In this updated fourth edition, Kennedy and Fischer provide a comprehensive guide on how to reposition your business, practice, or sales career to appeal to these affluent customers, for whom price is not a determining factor.

◆【魅力のない商品を、いかにセールスするか？奇跡のマーケティング・バイブル】世界的ベストセラーにして、全マーケターの必読バイブルが、新訳となって完全復刊しました！

In The Human Experience, John Sills draws upon extensive research and illustrative case studies to explain that the emotional experience is just as important as the functional one, and, if done right, will create a more efficient business. He also demonstrates that the customer experience is not just the responsibility of front-line employees, but shared across the company.

In Stop Selling & Start Leading, you'll discover that the very same behaviors that make leaders more effective also work to make sellers more effective, too. This critical shift in the selling mind-set, and in the sales role itself, is the key to boosting your overall sales effectiveness.

The Client Magnet Blueprint: Proven Strategies to Attract and Convert for Coaches and Consultants is the essential guide for coaches, consultants, and solopreneurs ready to build a thriving business with a steady stream of ideal clients. Whether you’re just starting or looking to scale, this book reveals practical, step-by-step strategies that transform how you attract, connect with, and retain clients — all while staying authentic to your unique voice.

The business of luxury yachting is one of the most lucrative and competitive in the world today. Smart Yacht Marketing 101 by industry specialist, Mark Duncan, is the exclusive guide for yacht brokers, marketers and industry professionals who want to fix what isn’t working, amplify what is, and unlock new opportunities that get their yachts (and themselves) "seen" and “wanted” by the world’s richest clientele.

Get ready for an exhilarating ride to business growth! The Consistency Code is a groundbreaking book that shows what the tried-and-true process of marketing and measurement can do for your business. The key is to crack the code of consistency! As Mark's literary debut, he lays out the very strategies he has implemented in his own businesses over the last three decades. He uses the act of simply breaking down the intricate world of marketing in an easy to follow guide that you yourself can implement in to your daily operations.

The digital sales funnel is a modern framework that leverages technology and data to streamline the sales process while enhancing customer engagement. It encompasses a series of well-defined steps—lead generation, nurturing, qualification, presentation, negotiation, closing, and post-sale follow-up—each tailored to meet the specific needs of prospects at various stages.

Mach aus Bildschirmzeit Geldzeit – und sieh, wie dein Einkommen wächst. Dein Smartphone, Tablet oder Laptop ist nicht nur zum Scrollen da – es ist ein mächtiges Werkzeug zum Vermögensaufbau. In Geld wächst auf Bildschirmen entdeckst du 7 einfache Schritte, um passive Einkommensquellen zu schaffen, die für dich arbeiten – jederzeit und überall.

Remote Closer Blueprint is your hands-on guide to closing premium deals through language that connects. Designed for coaches, consultants, sales pros, and content creators, this book equips you with a practical playbook to sell with empathy, clarity, and authenticity—without sounding like a typical salesperson.

The Elite Sales System is your step-by-step blueprint to consistently fill your pipeline, build trust with ease, and close deals like the top 1 percent of sales professionals—without pressure, burnout, or guesswork. Written by high-performance sales trainer Marcus Chan, this book breaks down the exact modern strategies and frameworks used by elite closers in today's market.

In today’s rapidly evolving digital landscape, Amazon has transformed from a humble online bookstore into the world’s largest e-commerce marketplace. With over 300 million active customer accounts, it offers an unparalleled platform for aspiring entrepreneurs to reach a global audience.

In Go-to-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth, celebrated entrepreneur and go-to-market strategist Paul Sullivan delivers a hands-on discussion of the ARISE framework for bringing B2B SaaS, fintech, and tech-enabled businesses to market. The author shows you how to fully implement this framework in just 30 days. It offers a proven blueprint for long-term success you can apply to your own organization immediately, whether you work in a startup, a scale-up, or a large enterprise.

■「読み手ファースト」の文章術があなたの人生を変える！「読みやすい文章が書けない」「伝わる文章が書けない」など文章を書く上で、もしあなたがこうした悩みを持っていたとしたら、その悩みを一瞬で解決する方法があります。

「パン屋ではおにぎりを売れ」 「バナナの魅力を100文字で伝えてください」 「このプリン、いま食べるか？　ガマンするか？」 この3冊で累計42万部！ ベストセラー連発の著者の最新刊の テーマは、ずばり「付加価値」。

If you are tired of old-school sales tactics, pressure-heavy scripts, and transactional selling, this book is for you. The Modern Closer is a practical and empowering guide for sales professionals who want more than just short-term wins. It is for those who want to build lasting trust, connect with buyers in real ways, and grow a fulfilling career—not just chase quotas.