検索キーワード： 予測・戦略的計画

This book has been written with you in mind. This shows the most profitable and fastest way of leveling up your email marketing as we continue through 2022, and in the coming years, digital skills like these will be vital. Expect to learn how email marketing affects business, how to drive more action using email marketing, effective tips for email marketing, how to overcome email marketing problems, how to start email marketing, and the importance of having an email marketing strategy for your company.

Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organizations do not scale and how the challenges change as they reach different milestones on the scaleup journey. He then details a practical step-by-step guide to successfully navigate between the milestones in the form of ESUS—a proven system for entrepreneurs to scale up.

When Fortune 100 corporations are stymied, it's the "McKinsey-ites" whom they call for help. Former McKinsey associate Ethan Rasiel lifts the veil to show you how the secretive McKinsey works its magic, and helps you emulate the firm's well-honed practices in problem solving, communication, and management. Both a behind-the-scenes look at one of the most admired and secretive companies in the business world and a toolkit of problem-solving techniques without peer, The McKinsey Way empowers every business decision maker to become a better strategic player in any organization.

In The Upside of Uncertainty, INSEAD professor Nathan Furr and entrepreneur Susannah Harmon Furr provide a sweeping guide to embracing uncertainty and transforming it into a force for good. Drawing from hundreds of interviews, along with pioneering research in psychology, innovation, and behavioral economics, Nathan and Susannah provide dozens of tools—including mental models, techniques, and reflections—for seeing the upside of uncertainty, developing a vision for what to do next, and opening ourselves up to new possibilities.

This is a book about ideas. I've written it for people like you and me who are at heart really dreamers and entrepreneurs. It's about real people and real companies that took an idea and built a simple market strategy around it to become enormously successful. Even though marketing has changed over the years, these are proven marketing strategies that are just as relevant and applicable as they were years ago. This is a book about those marketing strategies and the individuals and companies who successfully employed them.

Os melhores artigos da Harvard Business Review para criar vantagens competitivas e se destacar da concorrência. A estratégia é um componente fundamental do sucesso de uma empresa, mas nem sempre se traduz em melhores resultados. Elaborar uma estratégia coerente e vencedora é apenas o primeiro passo. Sem uma execução eficiente, que envolva os colaboradores de todos os níveis hierárquicos, nenhuma organização consegue ir muito longe. Reunindo o que há de mais relevante sobre o assunto, a Harvard Business Review selecionou 10 artigos de importantes autores.

In two decades as a television reporter, T. J. Winick covered many scandals. The biggest mistake he saw brands make was to try to “make it go away” by refusing to apologize, declining to comment, or going on the attack—anything to deflect attention. Often that kind of response becomes a scandal of its own. In his book, Winick argues instead for transparency, honesty, authenticity, and empathy. Handled correctly, the way you address an egregious violation of your standards can increase your reputation capital.

Why do so many farm businesses struggle to survive, let alone thrive? It’s because they don’t make clear strategic choices that reward them with a competitive advantage. Instead, most entrepreneurs start with a boilerplate business because they think they're supposed to. Boilerplate business plans offer little help in guiding strategic choices that determine if your business thrives or dies.

What do people and businesses need to know about the realities of innovating in order to develop products successfully? Lorraine Marchand—a seasoned practitioner who has guided Fortune 500 companies and start-ups on developing and launching new ideas—lays out a step-by-step framework for spurring success. She shares her eight laws of innovation, a formula for driving significant and lasting transformation in any organization. Marchand emphasizes the frame of mind needed to spark the innovation process.

If you want your team to be well-oiled machine like the team Steve Jobs created for Apple, then keep reading! When I started out, I created a team that needed my constant attention. Nothing would get done without my leading and guidance which meant I was doing it. You can learn from my years of stress and pain. You can create a team that is excited about your vision and willing to do the work necessary to win. Even if you just take on the new mindset from this book, it will boost the productivity of the team you create. Your team can become a well-oiled machine!

Featuring a foreword by Reid Hoffman, founder of LinkedIn, this fascinating handbook inspires potential founders and provides essential guidance and advice for people who want to create their own start-up and build a successful company. This audiobook answers the question “how do I get started?” It takes the listener from making the decision to plunge into entrepreneurship, through the process of choosing and developing an idea and team, all the way to raising capital and working with VCs and angel investors.

Risk management has become a standard part of the strategic tool kit, providing leaders with a forward-looking radar to scan the future and give early warnings of approaching threats and opportunities. However, even best-in-class organizations can falter in the face of extreme risk exposure. Special circumstances demand special responses, and extreme risk exposure needs very careful handling. Routine risk management approaches will fall short, but businesses that demonstrate high flexibility and resilience will have the competitive advantage and the ability to thrive where others fail.

In Leadership in the Era of Economic Uncertainty, business advisor Ram Charan describes steps you can take right now to steer your organization away from the pitfalls and position it for a new future. You'll find practical techniques that will help you cope with: cash and credit crunches, shrinking budgets, collapsing markets, sinking workforce morale, disappearing suppliers, and nervous stakeholders.

Real-time business gives companies the ability to monitor and react to changes and address problems as they occur. But no matter how sophisticated their information-gathering and data mining systems are, they're still playing catch-up. In The Power to Predict, Ranadive forecasts the next step in achieving breakthrough business performance, a new approach he calls Predictive Business: the ability to anticipate business problems and opportunities and to act preemptively.

¿Cómo consigue Mago More ser socio de cinco empresas, guionista del programa de José Mota, cómico, impartir conferencias, dar cursos de formación, tener un espacio habitual en radio, colaborar asiduamente en prensa, asistir a actos sociales y benéficos, y ahora escribir un libro? Parece cosa de magia, pero tiene truco: con unos objetivos claros y un sencillo método puedes conseguir muchas más cosas de las que piensas. Y para muestra, él mismo.

Ben Lamorte, a seasoned coach and management science expert, provides a structured approach for implementing objectives and key results. This book provides tips and tools that enable you to coach your OKRs clients with confidence. Perfect for external coaches and business mentors looking for a repeatable structure to help their clients succeed with OKRs, The OKRs Field Book is also an indispensable resource for internal coaches looking to support their organization's OKRs program.

Nichts ist schneller, effektiver und profitabler als Vertrauen! Mit über 3 Millionen verkauften Exemplaren ist "Schnelligkeit durch Vertrauen" das erfolgreichste Buch, das je zu diesem Thema geschrieben wurde. In diesem Hörbuch hat Stephen M. R. Covey die wichtigsten Inhalte und die besten Praxistipps für Sie zusammengefasst. Der New York Times-Bestsellerautor liefert den Beweis: Vertrauen macht Unternehmen profitabler, Führungskräfte erfolgreicher, Teams leistungsfähiger und Beziehungen stärker.

O mundo dos negócios é uma arena onde se travam batalhas extraordinárias, como a da Blockbuster contra a Netflix e da BlackBerry contra a Apple. Os adversários desenham estratégias e afiam suas armas em busca da vitória. A meta é superar a concorrência e se tornar imbatível. Neste audiolivro, David Brown, apresentador do podcast Guerras comerciais, narra a história dos grandes confrontos do mundo corporativo. E analisa essas rivalidades à luz das táticas e dos conselhos de A arte da guerra.

Supercharged Supply Chains: Discover Unparalleled Business Planning and Execution Practices provides authoritative guidance on effective Supply Chain Management. Written by the experts at Oliver Wight, a leading global consultancy firm, the book provides listeners with a clear understanding of what is required to operate at a Class A Excellent level. The operating principles are supported by practical examples and cases that demonstrate why typical approaches fail, and why Unparalleled Business Planning and Execution Practices succeed.

In most companies, procurement is an unglamorous, unloved part of the business. Sourcing and supplier management are strictly about costs, the thinking goes, and all that matters is playing hardball to get these as low as possible. No connection to innovation or strategy or creating positive value.