検索キーワード： 予測・戦略的計画

Garry Kasparov, el gran maestro del tablero, explica cómo las soluciones a los problemas cotidianos requieren de las mismas artes y técnicas que el ajedrez: conocimiento, preparación, estrategia y cálculo de las variantes.

A lo largo de su carrera profesional, Mario Borghino ha enseñado a los ejecutivos y emprendedores a enfrentar los cambios y a tomar decisiones con cierto nivel de incertidumbre, teniendo en cuenta que un plan B siempre es necesario por si falla el original. Pero esta vez, tras la aparición del virus conocido como SARS-CoV-2, la incertidumbre se ha vuelto extraordinaria y el nivel de volatilidad es tal que es necesario repensar por completo los modelos estratégicos tradicionales y revisar cuáles ideas nos pueden ayudar a controlar lo incontrolable.

Con este libro Master Muñoz quiere ayudarte a escribir la primera hoja de tu vida como emprendedor y darte el arranque para alcanzar la libertad suprema. Su primera enseñanza es: El hecho de cuestionar es el verdadero punto de partida de la innovación y del crecimiento. La respuesta principal que vienes a buscar en este libro, la de cómo llegar a la libertad a través del emprendimiento, se resuelve de forma muy sencilla: haz más preguntas.

Wir sind inmitten einer historischen Zeitenwende - weltweit! Wirtschaft, Politik, Gesellschaft. Nichts wird so bleiben, wie es war. Wir stehen vor großen Verwerfungen und dem größten Vermögenstransfer in der Geschichte der Menschheit. Krisen sind aber auch Chancen: Jetzt werden Vermögen auf Generationen gemacht oder vernichtet. Der fünffache Spiegel-Bestsellerautor Marc Friedrich zeigt mit seinem Hörbuch, wie jeder für sich und wir als Menschheit die Krise als einmalige Chance nutzen können.

Ein Zweck macht noch keinen Unternehmenserfolg. Seit Simon Sineks TED-Talk treibt das Thema Purpose kuriose Blüten. Der Unternehmenszweck wird vielfach zur Basis aller Strategien, Ziele, Maßnahmen und KPIs erklärt. Für Franz-Rudolf Esch greift das zu kurz. Kein Unternehmen ist nur durch seinen Zweck dauerhaft erfolgreich. Es bedarf weiterer Zutaten, wie klarer Unternehmensgrundsätze, einer ambitionierten Vision und einer starken Marke. Diese fasst Esch im Haltungs- und Visionshaus zusammen, einem Tool, das auf ein DIN-A3-Blatt passt.

Leadership can be learned: New evidence from neuroscience clearly points to ways that leaders can significantly improve how they engage with and motivate others. This book provides leaders and managers with an accessible guide to practical, effective actions, based on neuroscience.

Drawing on a wide array of people and places, Uncharted traces long-term projects that shrewdly evolved over generations to meet the unpredictable challenges of every new age. Heffernan also looks at radical exercises and experiments that redefined standard practices by embracing different perspectives and testing fresh approaches. Preparing to confront a variable future provides the antidote to passivity and prediction.

In the United States, most people who own small businesses struggle daily to make ends meet. Two-thirds of businesses earn less than $25,000 a year. Thankfully, Susie Carder - entrepreneur and business coach to everyone from Steve Harvey to Paul Mitchell - has developed the ultimate formula for incredible success. But she didn't create it overnight. Susie Carder was at rock bottom financially during the Great Recession of 2008 when she was inspired to dig in and rebuild her fortune from the ground up.

Your vision is achievable. Inside his book are simple and easy-to-follow concepts to take that next step in your business. Dare to Scale is a milestone book to enable business owners, entrepreneurs, founders - you - to dare to dream big and achieve those dreams.

The only thing you can rely on in today’s workplace is uncertainty. Between mergers and acquisitions, layoffs and team shuffles, pandemics and recessions, only the nimble survive. Change on the Run is your secret weapon to navigating it all. Change on the Run provides a laser-focused guide to navigating your way through disruption, without any time-consuming fluff or theory. Change-management expert Phil Buckley gives you 44 tried-and-true survival strategies for responding to transitions and disruptions as quickly as possible.

This book explores how decision-making is changing in the digital economy. The role of data and intuition will continue to rebalance as analytics take on a more significant role in how companies develop and execute strategy. Case studies explore best-in-class organizations from various sectors including pro sports, media, and finance.

One man's mistake is another man's lesson. Don't let Scott Miller's success story fool you. He has made and learned from many mistakes in his career. Marketing Mess to Brand Success shares a career's worth of horrifying mistakes, missteps, and lessons learned. Whether you're starting a new company, a brand manager figuring out the best brand strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager or brand manager, this book is designed to prepare you for many of the inevitable challenges that you will encounter.

Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach.

In the new edition of this fascinating book, a book that has appeared on MSNBC, CNBC, Slashdot.org, Lifehacker.com and in the New York Times, best-selling author Scott Berkun pulls the best lessons from the history of innovation, including the recent software and web age, to reveal powerful and surprising truths about how ideas become successful innovations - truths people can easily apply to the challenges of today.

Leading organizations worldwide are evolving from the idea of employee engagement to that of organizational alignment. More important in today’s virtual work environment, The Art of Alignment provides a road map to creating alignment to your mission and vision to distributed teams. The Art of Alignment takes a data-driven approach to organizational alignment. When executives add purpose to engagement, coupled with measurement, your organization will experience market-leading performance.

This book is the definitive guide for leaders of high-growth organizations seeking to understand and execute the people-management principles that are essential to continued success. Andrew Bartlow and T. Brad Harris offer a practical toolkit that founders, functional leaders, and managers of people can use to rethink their practices to meet their organizations' needs.

Growing the Top Line: Four Key Questions and the Proven Process for Scaling Your Business delivers the step-by-step approach to topline growth used by some of the word's most successful companies. In this book, leading growth strategy consultant and author Cliff Farrah reveals the copyrighted growth strategy that he has developed over the last 20 years through 1,400 successful client engagements and input from leaders at Fortune 500 organizations.

As work and organizations have become more fluid - and business strategy is no longer about planning years ahead but about sensing and seizing new opportunities and adapting to a constantly changing environment - companies must deploy talent in new ways to remain competitive. Turning conventional views on their heads, talent and leadership experts Ram Charan, Dominic Barton, and Dennis Carey provide leaders with a new and different playbook for acquiring, managing, and deploying talent.

As digital technologies and consumer expectations continue to disrupt almost every industry sector, companies are placing greater emphasis on developing and implementing transformation programs. Changing the Game offers the practical knowledge required to create a dramatic step-change in company performance.

Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, BCG's Martin Reeves and Jack Fuller provide a fascinating look into the mechanics of imagination and lay out a six-step process for creating ideas and bringing them to life. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools by your side.