検索キーワード： 社会理論

We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behaviour. To effectively engage with communities we first need to think hard about what we will contribute to those communities and how we align with their core values.

Fans takes the listener on a journey through a constellation of fandoms, and along the way demonstrates some fundamental truths about the human condition. Part behavioural study, part entertainment, at its heart the book is a story of collectives, of what happens to us when we interact with people who share our passions. The human brain is wired to reach out, and while our groupish tendencies can bring much strife (religious intolerance, racism, war, etc.), they are also the source of some of our greatest satisfactions.

What if the Western world does not have its ultimate origins in a single cultural bloodline but rather a messy bramble of ancestors and influences? As battles over privilege, identity and prejudice rock the cultural wars, it's never been more important to understand how the concept of The West came to be. This book tells a bold, empowering new story of how the idea of the West was created, how it has been used to justify imperialism and racism, and also why it's still a powerful ideological tool to understand our world.

Chance oder Risiko? Wir sind mitten in der Digitalen Transformation. Im Hörbuch Digitalisierung veranschaulichen wir eines der dominierenden Themen unserer Zeit. Die Welt vernetzt sich komplett: in der Politik, den Medien, der Bildung und unserer Freizeit - es gibt kaum einen Lebensbereich, der nicht betroffen ist. Wir lesen die Zeitung auf dem Tablet, buchen unseren Platz im Kino online und schicken dem Arzt unsere Blutdruckwerte über das Smartphone.

Patchwork-Familien, Globalisierung, soziale Ungleichheit oder Einwanderung – unsere Gesellschaft wandelt sich heute schneller und tiefgreifender als je zuvor. Prof. Dr. Ulrich Beck war einer der bedeutendsten Soziologen unserer Zeit und widmete sich den Grundstrukturen des gesellschaftlichen Zusammenlebens, treibenden Kräften des Wandels sowie sich daraus eröffnenden Chancen. In 14 Lerneinheiten können Sie den "soziologischen Blick" auf den Wandel der Welt, das heißt die Themen, Fragestellungen und Erkenntnisziele der Soziologie, erkunden und erproben.

From the perspective of Western modernity, humanity inhabits a disenchanted cosmos. Yet the vast majority of cultures throughout human history treat spirits as very real persons, members of a cosmic society who interact with humans and control their fate. In most cultures, even today, people are but a small part of an enchanted universe misconstrued by the transcendent categories of "religion" and the "supernatural." The New Science of the Enchanted Universe shows how anthropologists and other social scientists must rethink these cultures of immanence and study them by their own lights.

Throughout the twentieth century, The Protestant Ethic and the Spirit of Capitalism was regarded as an important sociological and economic text, continuing into the twenty-first century, when extreme capitalism has continued to come under fire. Weber's work provided a history, from where the profit motive could be ethically justified. Max Weber combined his interests in sociology, political economy and history to give perspective to his analysis. Concentrating principally on the experience of the West, he returned to the time when religion, its concepts and practice, dominated society.

Social psychologist and Professor at the Stanford Graduate School of Business Brian Lowery argues for the radical idea that the “self” as we know it, does not exist. The self—that “voice in your head”—is a social construct, created in our relationships and social interactions. We are unique because our individual pattern of relationships is unique. We change because our relationships change. Your self isn’t just you, it’s all around you.

The concept of identity has become widespread within the social and behavioral sciences, cutting across disciplines from psychiatry and psychology to political science and sociology. Introduced more than fifty years ago, identity theory is a social psychological theory that attempts to understand person's identities, their sources in interaction and society, their processes of operation, and their consequences for interaction and society from a sociological perspective.

We live in a world that doesn’t just encourage overtalking, but practically demands it. When success is measured by how much attention we can attract, how long we can hold on to the mic, it’s no wonder that we feel compelled to spout endlessly on Twitter, to document every detail of our lives on Instagram, start that podcast, or lead that conference. And yet, oddly enough, the most powerful and accomplished people in the world aren’t part of that chorus—they’re reserved, they listen, and when they do speak they’re considered.

David Harvey's Companion to Marx's Grundrisse builds upon his widely acclaimed companions to the first and second volumes of Capital in a way that will reach as wide an audience as possible. Marx's stated ambition for this text is to reveal "the exact development of the concept of capital as the fundamental concept of modern economics, just as capital itself is the foundation of bourgeois society."

Este libro surge de la inversión de la pregunta que ordenaba un proyecto intelectual. En el lapso entre 1998 y 2004, Peter Sloterdijk (Karlsruhe, 1947) gesta, en el monumental proyecto Esferas, su apuesta más vasta para explicar la historia de la humanidad indagando en el carácter pneumático de toda comunidad. Guiaba su mano la siguiente hipótesis: los seres humanos, para estar en el mundo, no hacen sino crear e insuflar incesantemente un espacio para vivir juntos.

On Being Unreasonable mounts a vital and spirited defence of why and how being unreasonable can help improve the world. It examines and parses the pros and cons of our rules around reason, but leaves us with the rousing question: What if behaving unreasonably at times might be the best way to bring about meaningful change that is long overdue?

Der größte Nutzen, den die Einführung des Sozialismus brächte, liegt ohne Zweifel darin, dass der Sozialismus uns von der schmutzigen Notwendigkeit, für andere zu leben, befreite, die beim jetzigen Stand der Dinge so schwer auf fast allen Menschen lastet. Es entgeht ihr in der Tat fast niemand. Oscar Wilde (1854 - 1900) war ein irischer Schriftsteller, der sich nach Schulzeit und Studium in Dublin und Oxford in London niederließ.

Status was once easy to identify—fast cars, fancy shoes, sprawling estates, elite brands. But in place of Louboutin’s and Lamborghinis, the relevance of the rich, famous, and gauche is waning and a riveting revolution is underfoot. Chuck Thompson—dubbed “savagely funny” by The New York Times and “wickedly entertaining” by the San Francisco Chronicle—sets out to determine what “status” means today and learns that what was once considered the low life has become the high life.

O mundo de amanhã será definido mais pelas dinâmicas que prevalecem na luta entre as democracias liberais do que pela evolução da ciência e da tecnologia, das mudanças climáticas ou das epidemias. A crise da ordem liberal marca o regresso da competição entre as grandes potências.

Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels.

In The Making of White American Identity, Ron Eyerman provides an explanation for how whiteness has become a basis for collective identification and collective action in the United States. Drawing upon his previous work on the formation of African American identity, as well as cultural trauma theory, collective memory, and social movements, he reveals how and under what conditions such a collective identification emerges, as well as how the mobilization of collective action around an ideology of whiteness and white superiority.

Discover the secret to flourishing in an age of division: belonging. In a world filled with discord and loneliness, finding harmony and happiness can be difficult. But what if the key to unlocking our potential lies in this deceptively simple concept? Belonging is the feeling of being a part of a group that values, respects, and cares for us—a feeling that we can all cultivate in even the smallest corners of social life.

In the wake of the Obama presidency, a group of young charismatic conservatives catapulted onto the American political and cultural scenes, eager to thwart nationwide pushes for greater equity and inclusion. They dreamed of a cultural revolution—online and off—that would offer a forceful alternative to the progressive politics that were dominating American college campuses.