検索キーワード： 歴史・文化

ダイソンが掃除機や扇風機で蓄積してきたノウハウを活かして参入した“ヘアドライヤー”という新しい事業領域。その高価格（4万5000円）が話題だ。高価だけに、SNSのタイムラインで検索をすると、本当にその価値があるのか？という視点での話題が拡がっている。 また、高価格を肯定するために、必要以上に広告やPRで消費者をミスリードするメッセージを出しすぎているのではないか？　という意見もあった。家電ベンチャーCEREVOを経営する友人の岩佐氏は「618gのドライヤなんて軽くないぞ！　メディアよ、ダイソンのPR戦略に踊らされるな！ ...という話」というブログを書いていた。 ダイソンの製品は悪くないが、そのPR戦略の踊らされているマスコミはおバカであるという指摘だ。実際にお馬鹿な記事が大量にあるかどうかはともかく、ダイソンが“消費者を踊らせるPR戦略”をしているかというと、まったくそんなことはない。(本文より) 本田雅一　続・モバイル通信リターンズはこちらから→http://yakan-hiko.com/honda.html

In Against the Machine, “furiously gifted” (The Washington Post) novelist, poet, and essayist Paul Kingsnorth presents a wholly original—and terrifying—account of the technological-cultural matrix enveloping all of us. With insight into the spiritual and economic roots of techno-capitalism, Kingsnorth reveals how the Machine, in the name of progress, has choked Western civilization, is destroying the Earth itself, and is reshaping us in its image.

AI isn’t just the future–it’s your future. Discover the transformative power of AI with simplicity and confidence, even if you've never touched a line of code! Are you curious about AI and eager to understand how it can transform your work and life, but feel intimidated by technical jargon? Do you struggle to find resources that explain AI in simple, practical terms while enhancing your career and personal growth? Or perhaps you're skeptical about AI's ethical considerations but recognize its growing role in our digital landscape?

In Cyber Recon: My Life in Cyber Espionage and Ransomware Negotiation, thirty-year cybersecurity veteran Kurtis Minder delivers a fascinating exploration of real-world cyber espionage in some of the most dangerous places on the internet. He explains how cyber espionage is performed, the tools and skills that people like him use all the time, and the consequences of engaging with cybercriminals on a daily basis.

No company embodies the promise and perils of Big Data more than Palantir. Cofounded by Peter Thiel and Alex Karp in 2003 to help the US government in the war on terrorism—an early investor was the CIA—Palantir builds software that ingests vast quantities of data and rapidly identifies patterns, trends, and connections that might elude the human eye. It is now a $40 billion global colossus whose technology is used by the CIA and the Mossad, by every branch of the US military, by dozens of federal agencies, and by major international corporations like Airbus and British Petroleum.

NHK「視点・論点」(2007年1月13日放送)をオーディオブック化しました。 最近流行しているスピリチュアリズムはなぜ人の心をひきつけるのか?その背景について、茂木健一郎氏が脳科学者の視点で語ります。

Harry Parker's life changed overnight when he lost his legs to an IED in Afghanistan. That took him into an often surprising landscape of a very human kind of hacking, and he wondered, are all humans hybrids? Whether it's putting on contact lenses every day or DIY biohackers tinkering in garages, Parker introduces us to the exhilarating breadth of human invention - and intervention. Grappling with his own new identity and disability, he discovers the latest robotics, tech and implants that might lead us to powerful, liberating possibilities for what a body can be.

From the Pulitzer Prize winner and number one international best-selling author of The World Is Flat, an essential and entertaining field guide to thriving in the 21st century. We all sense it - something big is going on. You feel it in your workplace. You feel it when you talk to your children. You can't miss it when you read the newspapers or watch the news. Our lives are speeding up - and it is dizzying.

Through an unforgettable cast of characters, Pulitzer Prize-winning author Richard Rhodes explains how wood gave way to coal and coal made room for oil, as we now turn to natural gas, nuclear power, and renewable energy. Rhodes looks back on five centuries of progress, through such influential figures as Queen Elizabeth I, King James I, Benjamin Franklin, Herman Melville, John D. Rockefeller, and Henry Ford.

NHK「視点・論点」をオーディオブック化。 「脳と自己意識」(2008年8月30日放送)、 「スピリチュアリズムの背景」(2007年1月13日放送)、「ギャップ・イヤー」(2006年9月21日放送)、「創造性と脳の関係」(2005年4月20日放送)の4本をセットにしました。 茂木健一郎氏が脳科学者の視点で世相や時代の潮流を見つめます。

Worm: The First Digital World War tells the story of the Conficker worm, a potentially devastating piece of malware that has baffled experts and infected more than twelve million computers worldwide. When Conficker was unleashed in November 2008, cybersecurity experts did not know what to make of it. Exploiting security flaws in Microsoft Windows, it grew at an astonishingly rapid rate, infecting millions of computers around the world within weeks.

Chris Anderson takes you to the front lines of a new industrial revolution as today’s entrepreneurs, using open source design and 3-D printing, bring manufacturing to the desktop. In an age of custom-fabricated, do-it-yourself product design and creation, the collective potential of a million garage tinkerers and enthusiasts is about to be unleashed, driving a resurgence of American manufacturing. A generation of "Makers" using the Web’s innovation model will help drive the next big wave in the global economy, as the new technologies of digital design and rapid prototyping gives everyone the power to invent.

Jian Wang was the founder and architect of Alibaba's cloud and has been the driving force behind its technology innovations. He was also the founder of the City Brain initiative to develop a new digital infrastructure for sustainable cities.

Creative Selection recounts the life of one of the few who worked behind the scenes, a highly respected software engineer who worked in the final years of the Steve Jobs era - the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For 15 years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser.

Peter has motor neurone disease, a condition universally considered by doctors to be terminal. It will destroy his nerve cells, and he is told that within an average of two years, it will take his life, too. But, face to face with death, he decides there is another way. Using his background in science and technology, he navigates a new path, one that will enable him not just to survive but to thrive.

The Mobile Wave argues that the changes brought by mobile computing are so big and widespread that it’s impossible for us to see it all, even though we are all immersed in it. Saylor explains that the current generation of mobile smart phones and tablet computers has set the stage to become the universal computing platform for the world. In the hands of billions of people and accessible anywhere and anytime, mobile computers are poised to become an appendage of the human being and an essential tool for modern life.

By the end of on average day in the early 21st century, human beings searching the Internet will amass eight trillion gigabytes of data. This staggering amount of information - unprecedented in history - can tell us a great deal about who we are - the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than 20 years ago seemed unfathomable.

Gene Kranz was present at the creation of America's manned space program and was a key player in it for three decades. As a flight director in NASA's Mission Control, Kranz witnessed firsthand the making of history. He participated in the space program from the early days of the Mercury program to the last Apollo mission, and beyond. He endured the disastrous first years when rockets blew up and the United States seemed to fall further behind the Soviet Union in the space race.

今回のテーマを取り上げようと思ったきっかけは、先日、米コンシューマリポートが報告した調査記事だった。同社は毎年、自動車メーカーのブランド力をいくつかの切り口からスコアリングして順位を付けている。ドイツのメーカーに比べ、日本メーカーは信頼感で勝るスコアを付けることが多く、とりわけレクサスやトヨタが強いランキングだ。今年もナンバーワンはレクサスだったが、2位には意外なメーカーが顔を覗かせていた。マツダである。3位以下はトヨタ、アウディ、スバル、ポルシェ、ビュイックと続く。マツダは昨年、トップ5にも入っていなかったというのに大躍進したのだ。こうした様々な自動車関連のランキングや評価が掲載されたコンシューマリポートの2015年の自動車特集号の表紙は、数ある新発表車種の中からMAZDA MX-5（日本名：ロードスター）が選ばれている。(本文より)本田雅一　続・モバイル通信リターンズはこちらから→http://yakan-hiko.com/honda.html

In this book, you'll learn how: data science, driven by artificial intelligence and machine learning, is yielding unprecedented business insights; blockchain has the potential to restructure the economy; drones and driverless vehicles are becoming essential tools; 3-D printing is making new business models possible; augmented reality is transforming retail and manufacturing; smart speakers are redefining the rules of marketing; and humans and machines are working together to reach new levels of productivity.