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This textbook has three target audiences. First, students taking courses in international marketing or global marketing can use this as a primary textbook. Second, students taking a course in principles of marketing where their professor intends to expand their knowledge due to the globalization of marketing functions in today’s world economy can use this as a supplemental textbook. Thirdly, practitioners of marketing who intend to expand their international knowledge, and perhaps engage in international marketing in the near or distant future, can use this.

The greatest challenge of any start-up and growth company is the transition from an early stage start up to a robust organization complete with a driving culture, contemporary leadership, organizational infrastructure and twenty-first-century operating methodologies. Ralf Specht provides inspiration, wisdom, and learnings gleaned from his role and experience in creating and scaling Spark 44, a Jaguar Land Rover joint venture from concept to an award-winning global marketing communications company with well over a thousand employees in eighteen countries in a few short years.

Emotional Magnetism is the self-help audiobook for people who want to improve their communication and connection in their relationships. Have you ever felt unheard or misunderstood? Maybe your partner just doesn't seem to get why some things are important to you. Or perhaps your boss is seemingly oblivious to half the things you've pointed out in the past week. You're not alone.

In July 2011, the oil tanker Brillante Virtuoso was drifting through the treacherous Gulf of Aden when a crew of pirates attacked and set her ablaze in a devastating explosion. But when David Mockett, a maritime surveyor working for Lloyd’s of London, inspected the damaged vessel, he was left with more questions than answers. How had the pirates gotten aboard so easily? And if they wanted to steal the ship and bargain for its return, then why did they destroy it? The questions didn’t add up—and Mockett would never answer them.

Across the world, the liberal nation state is on its knees. Rising inequality, deep political polarization, and the pervasive power of corporations are tearing apart the social contract and threatening to crush democracy....

Many Americans are finally waking up to the alarming reality of China's stealth war on the United States and puzzling over how to push back against its insidious infiltration. What few realize is that we have one real advantage in this war: the Chinese Communist Party strategy for total war has been written out in Unrestricted Warfare, the Chinese book, well known there, that has become their new Art of War. In War Without Rules, retired Air Force Brigadier General Rob Spalding takes Americans inside Unrestricted Warfare.

This audio guide covers specific words and phrases that will be helpful to professionals working with Japanese clients, customers, or partners. Topics covered include: job types, financials, positive statements to employees, negative statements to employees, asking questions, presentations and video calls, work-related terms, initiatives, human resources, additional business terms, milestones, meeting minutes, risk management, greetings and salutations, and corporate social responsibility.

Free-market economists often have noted that there are winners and losers in a competitive capitalist world. The question of how to deal with the difficult real-life consequences faced by the losers, however, has largely been ignored. Populist politicians have tried repeatedly to address the issue by creating walls - of both the physical and economic kinds - to insulate communities and keep competition at bay. Economist Glenn Hubbard argues that because they delay needed adaptations to the ever-changing world, walls are essentially backward-looking and ultimately destined to fail.

Warum wir über Geld reden müssen. Kaum ein Thema wird hierzulande so emotional diskutiert wie die Frage um Geld und Schulden. Die Deutschen sind Sparweltmeister, viele haben Angst vor Inflation und Verschuldung. In einer fundierten Analyse deckt Marcel Fratzscher auf, warum wir uns oft täuschen, wenn es ums Geld geht. Er räumt auf mit lang tradierten Mythen, die unseren Umgang mit Geld, häufig unbewusst, prägen. Höchste Zeit, denn unser irrationales Verhältnis zum Geld spaltet die Gesellschaft - wirtschaftlich und sozial. Und es führt zu einer rasant wachsenden Ungleichheit. Bessere Vorsorge.

In The Money Revolution: How to Finance the Next American Century, economist and best-selling author Richard Duncan lays out a farsighted strategy to maximize the United States' unmatched financial and technological potential. In compelling fashion, the author shows that the United States can and should invest in the industries and technologies of the future on an unprecedented scale in order to ignite a new technological revolution that would cement the country's geopolitical preeminence, greatly enhance human well-being, and create unimaginable wealth.

The General Theory of the Translation Company condenses decades of combined experience in an easily digestible and entertaining format. Just like this back-of-the-book-summary, it does not provide all the answers. It teaches us how to ask better questions and to have more meaningful conversations about language services.

War in Ukraine, a global hunger crisis, the West's cost of living crisis—the eruptions of 2022 were all too predictable. In Price Wars, Rupert Russell lays out just how these crises are connected and how many such events plunged the 2010s into a decade of turmoil.

Smugglers, Pirates, and Patriots delineates the differences between the British and Portuguese empires as they struggled with revolutionary tumult. It reveals how those differences led to turbulent transnational exchanges between the United States and Brazil as merchants, smugglers, rogue officials, slave traders, and pirates sought to trade outside legal confines.

Over $6 trillion changes hands in the foreign exchange market every day. You can jump straight into the action with expert guidance from the hands-on Currency Trading for Dummies. You'll learn how the foreign exchange market works, what factors influence currency values, and how to understand financial data. You'll also find details on the latest trends in currency trading, including currency ETFs, cryptocurrencies, and currency options.

Digitalisierung, (De-)Globalisierung - unsere Welt befindet sich in einem Zustand der totalen Beschleunigung. Doch was bedeutet das für den Einzelnen? Welche Jobs werden in Zukunft relevant, welche Fähigkeiten gefragt sein und wie sollte man sich positionieren? Das Future Proof Mindset bietet erstmals Hilfe für eine erfolgreiche Navigation in einer unsicheren Welt, mit Strategien, um sich "future proof", also zukunftssicher zu machen.

Sie werden fortgeschrittene Trading-Strategien in Kombination mit leicht zu verstehenden Grafiken entdecken, um so ihre Gewinne zu erhören. Dieses Buch bietet eine einzigartige Kombination aus manuellem und automatisierten Handel. Daher ist es für den mittleren bis fortgeschrittenen manuellen Trader, sowie für diejenigen, die einen Einblick in das automatisierte Trading suchen, perfekt. Wie immer schreibt Wayne auf seine direkte und persönliche Art, die genau die Trader anspricht, die auf den Punkt kommen wollen.

The world’s a mess. Why should you care? Our world is remarkably automated. Resources remain in abundant supply. Life should be so simple. So prosperous. And yet, the vast majority of people still aren’t making a decent living. America was built on principles of personal freedom, rugged individualism, and self-sufficiency; no country has ever accumulated more power and wealth, abused it less, or used that power more to advance the human condition. However, over the last 50 years, our freedoms have been threatened by mounting personal, corporate, and government debt.

From legendary investor Ray Dalio, author of the number-one New York Times best seller Principles, who has spent half a century studying global economies and markets, Principles for Dealing with the Changing World Order examines history’s most turbulent economic and political periods to reveal why the times ahead will likely be radically different from those we’ve experienced in our lifetimes - and to offer practical advice on how to navigate them well.

A remarkable debut by one of America's premier young reporters on financial corruption, American Kleptocracy offers the first explosive investigation into how the United States of America built the largest illicit offshore finance system the world has ever known.

The essential guide for working in diverse teams and across cultures today. This practical self-help guide will optimise the performance of individuals and teams working in an intercultural environment. By increasing awareness of the nature and impact of diversity in the workplace and national cultural differences, it demonstrates how to use the power of difference to achieve positive results for all. Learn how to mitigate unconscious bias to create inclusive organisations and how to use key cultural dimensions to communicate and cooperate in intercultural teams.