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Journalists today are inundated with data about which stories attract the most clicks, likes, comments, and shares. These metrics influence what stories are written, how news is promoted, and even which journalists get hired and fired. Do metrics make journalists more accountable to the public? Or are these data tools the contemporary equivalent of a stopwatch wielded by a factory boss, worsening newsroom working conditions and journalism quality?

This book explains why the best writing sounds that way, with hundreds of examples from Lincoln, Churchill, and other masters of the language. Farnsworth shows how small choices about words, sentences, and paragraphs put force into writing and speech that have stood the test of time. This is must for anyone who wants to speak or write with clear, persuasive, enjoyable, unforgettable style.

Ready to take your story's character arcs and themes to the next level? This latest book from veteran writing teacher and story theorist K.M. Weiland ventures far beyond the popular and pervasive Hero's Journey to explore six important archetypal character arcs, representing key moments of initiation in the human experience.

Charles Wheelan has spent decades mastering effective communication skills in his work as a writer, college professor, journalist, speechwriter, political candidate, and public speaker. In Write for Your Life, he shares his best tips.

In The Content Fuel Framework, trained journalist and award-winning content marketer Melanie Deziel shows you how to maximize your creativity by systematizing it. No more writer's block. No more asking, "what should I post"? How can you fill all those web pages, social feeds, blogs, and newsletters, every single day? The Content Fuel Framework will challenge you - and enable you - to tell stories in entirely new ways. It's an adaptable and evergreen guide you'll come back to again and again.

Comment raconter une histoire pour que le lecteur soit accroché du début à la fin ? Comment structurer son roman pour qu'il ou elle le lise sans s'arrêter et dise à la fin : "c'est un bon roman" ? Que vous écriviez un policier, de la fantasy ou du fantastique, de la romance même, il existe des structures narratives qui font partie de l'inconscient collectif et que les auteurs à succès utilisent avec succès pour écrire des best-sellers.

This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed:

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.

Vous rêvez d'être écrivain, vous voulez écrire un roman qui transporte les lecteurs, mais vous ne savez pas par où commencer, comment aller au bout de votre manuscrit ou vous ne trouvez pas de maison d'édition pour votre livre ? Écrire un roman est LE guide pratique qui vous permettra, étape par étape, de réaliser enfin tous vos projets d'écriture. ÉCRIRE UN LIVRE EST UN PROJET COMME UN AUTRE, ÊTRE ÉCRIVAIN EST UN MÉTIER COMME UN AUTRE. On trouve normal d'apprendre des techniques en piano ou en dessin, mais en France (à l'inverse des Etats-Unis où l'écriture de fiction s'étudie à l'université), on croit qu'on ne peut pas apprendre à écrire.

Here is a new collector's edition of this modern classic as you have never heard it before, read by Natalie Goldberg herself and then infused with her most personal reflections about this "magic manual" for all writers. Try these ingenious, Zen-based exercises to expand your writing skills - or just for fun.

Distinguished author Phillip Lopate, editor of the celebrated anthology The Art of the Personal Essay, is universally acclaimed as “one of our best personal essayists” ( Dallas Morning News). Here, combining more than 40 years of lessons from his storied career as a writer and professor, he brings us this highly anticipated nuts-and-bolts guide to writing literary nonfiction. A phenomenal master class shaped by Lopate’s informative, accessible tone, and immense gift for storytelling.

Blake Snyder, author of Save the Cat! and Save the Cat! Goes to the Movies, has delivered the audiobook countless readers and students have clamored for. Inspired by questions from his workshops, lectures, and emails, Blake listened to you and provides new tips, tactics, and techniques to solve your writing problems and create stories that resonate.

Over a decade ago, when Writing Down the Bones first appeared, Natalie Goldberg started a revolution in the way we practice writing. Now, for the first time, Goldberg reads her classic work, while offering new commentary about the creative, spiritual, and practical dimensions of writing. This collector's edition also includes an exclusive interview with the author.

Rodgers vividly recreates Mencken's era: the glittering tapestry of turn-of-the-century America, the roaring twenties, depressed thirties, and the home front during World War II. But the heart of the book is Mencken.

Jeff Bezos is a dreamer who turned a bold idea into the world’s most influential company, a brand that likely touches your life every day. As a student of leadership and communication, he learned to elevate the way Amazonians write, collaborate, innovate, pitch, and present. He created a scalable model that grew from a small team in a Seattle garage to one of the world’s largest employers. The Bezos Blueprint by Carmine Gallo reveals the communication strategies that Jeff Bezos pioneered to fuel Amazon’s astonishing growth.

First published in 1918, The Elements of Style is an American English writing style guide, which have since become an essential tool for writers and educators in its numerous editions down the years. The rules of The Elements of Style are rooted in common sense and tradition. The original comprised “eight elementary rules of usage, 10 elementary principles of composition, a few matters of form, a list of 49 words and expressions commonly misused, and a list of 57 words often misspelled.” 

Virtual Voice Audible Millionaire is your definitive guide to mastering Kindle Direct Publishing (KDP), Virtual Voice, and the Audiobook Creation Exchange (ACX) platform. Virtual Voice is Amazon's innovative computer-generated speech technology designed to create Audible audiobooks with a few clicks.

Est-ce que le fait de préparer intensivement votre roman peut vous aider à écrire une meilleure histoire ? Les auteurs considèrent souvent les ébauches et la préparation avec peur et tremblements. Mais quand cette phase est bien comprise et correctement exécutée, elle devient une flèche redoutable dans votre carquois d'auteur.

One of the world’s foremost writing teachers invites listeners on a joyful journey into the reading and origins of haiku.

Things are scary right now. We’re all being swept along by a tidal wave of history, and it’s easy to feel helpless. But we’re not helpless: We have minds, and imaginations, and the ability to visualize other worlds and valiant struggles. And writing can be an act of resistance that reminds us that other futures and other ways of living are possible. Full of memoir, personal anecdote, and insight about how to flourish during the present emergency, Never Say You Can’t Survive is the perfect manual for creativity in unprecedented times.