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Explanation - conveying meaning - is an art. And the BBC presenter and journalist Ros Atkins, creator of the viral 'Ros Atkins on...' explainer videos, is something of a master of the form. In this book, Ros shares the secrets he has learned from years of working in high-pressure newsrooms, identifying the ten elements of a good explanation and the seven steps you need to take to express yourself as persuasively and accurately as possible.

Caring or careless? In this powerful and moving essay, Micheline Lee tells the story of the National Disability Insurance Scheme, a transformative social change that ran into problems. For some users it has been “the only lifeboat in the ocean,” but for others it has meant still more exclusion. Lee explains what happened, showing that the NDIS, for all its good intentions, has not understood people with disabilities well enough. While government thought the market could do its job, a caring society cannot be outsourced.

How to Edit Writing is the guide you need! We will teach you how to edit writing in seven easy steps. This guide is designed to provide you with all the tools you need in a concise, easy to understand format that will answer all your burning questions and get you on your way to thorough and successful editing.

With humor, wit, and undeniable insight, Julius unpacks 20 profound lessons every honest marketer needs. Dive deep into the psyche of your audience, understand the art of persuasion, and build campaigns that not only convert, but also foster trust and lifelong loyalty. For anyone who's ever chuckled at that "too-good-to-be-true" email pitch, this audiobook will resonate, inspire, and redefine the way you view marketing. In a world overflowing with fleeting attention, Anthony Julius offers a fresh perspective, challenging marketers to not just capture eyes, but win hearts.

There's nothing like a book. For thousands of years, we have revered authors. From Homer to the writers of today, we reserve a special place in our hearts for those who have accomplished what few ever will. Books themselves have a mystique about them, for they are the age-old receptacles of our collective wisdom. There is power in a book!

Todd Rogers and Jessica Lasky-Fink offer the most valuable practical writing advice today. Building on their own research in behavioral science, they outline cognitive facts about how people actually read and distill them into six principles that will transform the power of your writing. Including many real-world examples, a checklist and other tools, this guide will make you a more successful and productive communicator. Rogers and Lasky-Fink bring Strunk and White’s core ideas into the twenty-first century’s attention marketplace.

How to Tell a Story is the guide you need! We will teach you how to tell a story in seven easy steps. This guide is designed to provide you with all the tools you need in a concise, easy-to-understand format that will answer all your burning questions and get you on your way to successful storytelling.

Writing an autobiography is a deeply personal and introspective journey. It is a chance to reflect on your life, share your experiences, and leave a lasting legacy for future generations. But before embarking on this transformative endeavor, it is important to understand the purpose of an autobiography, and what you hope to achieve through its creation.

We will teach you how to write creative nonfiction in seven easy steps. This guide is designed to provide you with all the tools you need in a concise, easy-to-understand format that will answer all your burning questions and get you on your way to successful nonfiction writing.

After arriving in London just before the Second World War as a penniless and friendless Austrian-Jewish refugee, George Weidenfeld went on to transform not only the world of publishing but the culture of ideas. The books that he published include momentous titles such as Lolita, Double Helix, The Group and The Hedgehog and the Fox, with authors he championed ranging from Joan Didion, Mary McCarthy and Edna O'Brien to Henry Miller, Harold Wilson, Saul Bellow and Henry Kissinger.

Business owners, consumers, and employees have long relied on the news to make financial decisions—what to buy, who to hire, and what products to sell. In the 21st century, that news has shifted. Only the big businesses and executives can afford expensive subscriptions, while most consumers and small-business owners are left scrambling to find the news they need to succeed and thrive. The Future of Business Journalism explores how the field evolved into this divide and offers solutions on how business journalism can once again provide the stories and content that a broad society needs.

After a thirty-year career as a writer, instructor, and editor, Mark Rennella has crafted a battle-tested method to help students and young professionals who want to improve their writing: the One-Idea Rule, anchored on the assertion that every component of a successful piece of writing should express only one idea. With The One-Idea Rule, writers embarking on their adult lives and professional journeys will have a reliable methodology they can easily remember and count on for all of their writing tasks.

O que será e quem seremos nesse momento de revolução? Ao Brasil, com amor é a reunião de cartas trocadas entre os jornalistas Jamil Chade, que vive em Genebra, e Juliana Monteiro, moradora de Roma. Nesta correspondência os autores compartilham fatos cotidianos, histórias e impressões de um período que começa no verão pós-vacina europeu e se encerra às vésperas das eleições brasileiras de 2022.

In che modo lo storytelling può attirare clienti, influenzare il pubblico e trasformare la tua azienda? "Il momento in cui assumi il controllo delle tue storie, assumi anche il controllo del tuo business e della tua vita". Ormai è risaputo che le storie sono lo strumento migliore e più innovativo in ambito di business e che lo storytelling è in grado di fare qualsiasi cosa, come aiutare i leader a potenziare le doti comunicative, motivare i team addetti alle vendite e ottenere nuovi clienti, strappandoli ai competitor.

How to Write Fiction is the guide you need! We will teach you how to write fiction in seven easy steps. This guide is designed to provide you with all the tools you need in a concise, easy-to-understand format that will answer all your burning questions and get you on your way to successful fiction writing.

Compilation of Essays and Paragraphs for College and University Students is that rare English book that can actually help students to write coherently and logically about many topics and subjects. Compilation of Essays and Paragraphs for College and University Students has been put together and designed as a complete and a comprehensive book for helping young and adult learners in college to write and understand the structure of essays and paragraphs. This book is unique because every essay talks about something that is real in this life.

How to Write Sales Copy is the guide you need! We will teach you how to write sales copy in seven easy steps. This guide is designed to provide you with all the tools you need in a concise, easy-to-understand format that will answer all your burning questions and get you on your way to successful copywriting. To be a successful copywriter, you must define your audience, what moves them to act, and how to make them feel important and valued. You must know how to structure your copy in a way that will keep readers on task, interested, and feeling satisfied.

A proven plan of action to making money with ghostwriters and e-books.

John Gaspard's More Popcorn Principles: The Sequel! (Further Cinematic Storytelling Strategies for Novelists) is an illuminating guide that takes you on a cinematic journey, revealing the secrets to crafting compelling narratives and characters that resonate. This book is an invaluable tool for any aspiring or seasoned novelist, blending Gaspard's deep understanding of the art of storytelling with inspiration from the world of film.

In the glittering world of Hollywood, where dreams are made and broken, storytelling reigns supreme. The magic of the silver screen relies on compelling narratives, complex characters, and plot twists that capture the audience's imagination. As an aspiring screenwriter or author, you dream of creating a story that resonates, enchants, and leaves your audience craving for more. You dream of Hollywood.