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For those unfamiliar with copywriting, this article will provide an overview of the subject and explain why it is in such great demand today. The field of copywriting is vast and growing at a rapid pace. Copywriting can be defined as the process of presenting a creative message to a consumer. According to the book Copywriting, copywriting is founded on three essential ideas. When writing to a consumer, there must be some level of interaction between the customer and the vendor. You must then ensure that you communicate the benefits to the buyer up to the point of purchase.

What if you could write a book, get it in front of millions of readers, and it wouldn’t cost you a dime or cost next to nothing? Even better, what if you received a commission for every book that was sold from your site? Oh yeah, and once it's done, it will earn you perpetual income forever. Yup, you read it right! You can, thanks to Kindle, Amazon, and Audible making it all possible - and I am going to show you how. All you need to do is be your creative self, read, and take action.

This seminal work of nonfiction recounts the new, journalistic mass movement of today. Compiled from more than a decade of investigative reporting, coupled with a vast reference of philosophical research, American Muckraker is the definitive guide of truth-telling in the video age.

Como un mago que revela sus trucos, Fernando Clemot ofrece este manual para escribir cuentos. En él cubre todos los puntos importantes del oficio. Se ha dicho que el cuento es el género literario que más aspira a la perfección. Se ha comparado al cuento con un mecanismo de relojería. Pero aquí el foco está puesto en las elecciones necesarias para cualquier cuentista: elegir una voz narrativa, poner un título, seleccionar las palabras justas, jugar con las repeticiones, salir de algunas dudas respecto al estilo.

SEO copywriting is the art of creating online content loved by both people and search engines. This content will ensure that your business website ranks well on the search engine result pages. If your SEO content is written only for Google, it will sound inauthentic or even robotic. However, if you write content only for the readers, your website may lack essential keywords used by people. Therefore, we understand why this balance can be tricky to maintain. But you need not worry because this book will teach you everything and more about this balance.

Four-time New York Times best seller Wahida Clark has offered her know-how and expertise to hundreds of dedicated fans and fellow writers in an effort to see others succeed in their fields. Through webinars, conferences, and social media outreach, Clark sees time and time again that people have the expertise; they simply lack the blueprint! Start to Finish gives listeners a step-by-step, interactive handbook that will give writers everything they need to finally start and finish their book.

The Zettelkasten method is the perfect way to harness the power of technology to remember what you read and boost creativity. Invented in the 16th century and practiced to its fullest extent by a German sociologist who wrote 70 books and hundreds of articles, the Zettelkasten method is exploding in popularity. Writers of all types are discovering that digital tools make the method more powerful than ever, turning your digital life into an “external brain” or “bicycle for the mind”.

Lo storytelling ha il potere unico di creare connessioni emozionali autentiche tra te e il tuo pubblico e sempre più aziende e professionisti si sono accorti dell'importanza di comunicare il proprio "lato umano" online.

In questo corso ti insegnerò i principi fondamentali di una corretta scrittura per il web con lo scopo di migliorare da subito la qualità dei tuoi articoli, post e contenuti pubblicati online.

Learn about the marketing language model used since 2011, to successfully market content in print, audio, and film. The author, Ambassador Professor David K. Ewen, M.Ed., is an award-winning content producer and highly-acclaimed public speaker in the book publishing industry. His expertise has been sought after since 1994, when he launched his publishing company in the Boston area.

Gareth L. Powell would be the first to tell you that he doesn't know everything about being a writer, or about getting published, or about life when your work is in a bookshelf. But his field-guide to publishing, About Writing, is absolutely here to help writers on every stage of their journey. Whether you need a bit of writing inspiration or tips on how to find your voice, are struggling to manage writing alongside a day job, want some no-nonsense advice about working with an agent or a publisher or are all at sea with social media, this updated and expanded guide is a must.

Although there's no shortage of books on writing and publishing, there's none quite like Robert's Rules of Writing. Drawing on his many years of experience as an award-winning journalist, TV writer, and the author of over 20 books, Robert Masello addresses all the issues that confront, and all the problems that beset, writers of all stripes.

In this essay, Orwell describes his personal journey to becoming a writer and offers some important motives for writing. Moving from his experience of writing his first completed poems to trying his hand at short stories, to finding fame as a fully fledged writer, Orwell discusses the importance of writing, his continuous technique and sets out some important motives for becoming a writer yourself.

We go through life searching for what it is we are passionate about. And, when we finally do, we tend to look for ways to earn a living from it. The problem is...it's not easy getting to monetize your passion-driven skills. It's even way harder when it involves making a living from a skill that seems to be as saturated as fiction ghostwriting. But, that's the point; saturated. If you want to stand out, you must act differently. If you're going to stand out, you must write differently. If you must stand out, you must be what no one expects you to be.

In Writing Unbound, Tom Newkirk argues that as a teaching profession, we shoot ourselves in the foot when it comes to writing. We fail to take advantage of a huge opportunity that is before us. That opportunity is fiction writing.

Have you ever wanted to write a book to share your knowledge and expertise on a global scale? Maybe you know that in order to become “the one” who people want to work with, you need the extra authority that comes with becoming an author? Writing and publishing a book can seem so confusing. Your Story Starts Here will teach you how to write and release that purpose within you and give you the skills that you need to become an author who truly influences change in the world. Are you ready to unleash your potential and become a magnet with your message?

Bearing Witness While Black tells the story of this century's most powerful Black social movement through the eyes of fifteen activists who documented it. At the height of the Black Lives Matter uprisings, African Americans filmed and tweeted evidence of fatal police encounters in dozens of US cities - using little more than the device in their pockets. Their urgent dispatches from the frontlines spurred a global debate on excessive police force, which claimed the lives of African American men, women, and children at disproportionate rates.

In questo saggio raccoglie 37 passi celebri di altrettanti classici della letteratura, analizzando i dettagli e i meccanismi che costituiscono il vero segreto della scena in questione, il suo "dietro le quinte". Ne emerge un godibile ed efficace manuale di scrittura creativa, perché composto proprio con "l'aiuto" dei grandi scrittori.

The epitaph John Keats composed for his own gravestone - 'Here lies one whose name was writ in water' - seemingly damned him to oblivion. When he died at the age of 25, having taken a battering from the conservative press, few critics imagined he would be considered one of the great English poets 200 years later, though he himself had an inkling. In this brief life, Lucasta Miller takes Keats' best-known poems - the ones you are most likely to have read - and excavates their backstories.

Whether you’re a born storyteller or need a little assistance from spellcheck and the thesaurus, Lauren Bingham is here to help you make it the “write time” to make your author’s dreams a reality. How to Write a Book: A Book for Anyone Who Has Never Written a Book (But Wants To) is filled with insight into what makes writers tick and how to bring the passion out on paper.