検索キーワード： マーケティング・セールス

コロナ禍の沈静化で日本経済が正常化へと向かう中、さらなる飛躍のキーワードとなるのが「インバウンド」と「ナイトタイム」だ。ついに中国が団体旅行を解禁し、訪日観光客は実に２００万人増が見込まれる。

In The Human Experience, John Sills draws upon extensive research and illustrative case studies to explain that the emotional experience is just as important as the functional one, and, if done right, will create a more efficient business. He also demonstrates that the customer experience is not just the responsibility of front-line employees, but shared across the company.

Which would you rather have: a smaller, watertight bucket of loyal customers or a larger leaky bucket of both loyal and not-so-loyal customers? In Customer Portfolio Management, Fred Selnes and Michael Johnson argue that for most companies and organizations the larger leaky bucket is more valuable.

What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem." Upon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean.

In Stop Selling & Start Leading, you'll discover that the very same behaviors that make leaders more effective also work to make sellers more effective, too. This critical shift in the selling mind-set, and in the sales role itself, is the key to boosting your overall sales effectiveness.

Marketing experts and professors Annie Wilson and Ryan Hamilton, through dozens of cases, provide insight into how brands can drive growth by attracting new segments without alienating or losing their current customers. They also explore how brands can more strategically select and manage customer segments to drive high velocity growth and symbiotic segment relationships.

In Go-to-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth, celebrated entrepreneur and go-to-market strategist Paul Sullivan delivers a hands-on discussion of the ARISE framework for bringing B2B SaaS, fintech, and tech-enabled businesses to market. The author shows you how to fully implement this framework in just 30 days. It offers a proven blueprint for long-term success you can apply to your own organization immediately, whether you work in a startup, a scale-up, or a large enterprise.

「パン屋ではおにぎりを売れ」 「バナナの魅力を100文字で伝えてください」 「このプリン、いま食べるか？　ガマンするか？」 この3冊で累計42万部！ ベストセラー連発の著者の最新刊の テーマは、ずばり「付加価値」。

Descubra as músicas que estão bombando na Rede Yes Consulta! Esta playlist reúne os maiores hits que estão dominando as consultas médicas e clínicas, criando uma atmosfera relaxante e agradável para pacientes e profissionais de saúde. De melodias tranquilas a ritmos animados, estas canções se destacam pela sua capacidade de transformar qualquer ambiente com suas vibrações positivas. Explore sons envolventes e deixe-se levar por esta seleção que está conquistando corações por todo o mundo.

Welkom bij de Pinnably Podcast: https://pinnably.nl De online-marketing specialisten van Pinnably delen hier hun kennis en ervaring op een toegankelijke manier. We vertellen je alles over lokale SEO, Google Bedrijfsprofiel optimalisatie en online reputatiebeheer voor lokale bedrijven. Elke aflevering pakken we praktische onderwerpen aan: handige tips om meer lokale klanten te krijgen, nieuwe ontwikkelingen in online marketing en natuurlijk beantwoorden we jullie vragen. Abonneer je en maak jouw lokale bedrijf beter vindbaar online met Pinnably!

Origins of Influence is a limited podcast series exploring the untold stories of the internet’s earliest creators. Hosted by marketing leader and onetime blogger Dina Fierro, this series revisits the era before the algorithm—when creators built communities on platforms like Blogger, Tumblr, and LiveJournal.Through intimate conversations with pioneering influencers, creators and founders, Origins of Influence unpacks the moments that defined their influence, the cultural (and algorithmic) shifts they witnessed, and how they've evolved—online and off.Together, we’ll explore how they ...

Le podcast qui donne la parole aux responsables marketing de PME qui portent seule le marketing de leur boîte : celles qui s'occupent à la fois du site web, des ads, des salons, des vidéos, des brochures, du mailing… Bref, qui doivent tout gérer toute seule, avec des budgets limités et une direction qui comprend mal ce qu'elles font ! Venez participer au podcast : paul@authentic.paris (mailto:paul@authentic.paris) Hébergé par Ausha. Visitez ausha.co/fr/politique-de-confidentialite pour plus d'informations.

Welcome to Brooke’s Babbles – the podcast where marketing strategy meets soulful storytelling. Hosted by Brooke, a passionate marketing consultant and mom, this show is your go-to space for authentic conversations about business growth, motherhood, mindset, and making a meaningful impact. Whether you're a female entrepreneur, small business owner, or simply craving inspiration, Brooke’s Babbles blends real-life stories with practical marketing advice to help you thrive with heart. Tune in weekly for honest insights, creative strategies, and a whole lot of love and laughter.Subscribe for ...

EV88 - Những giây phút thư giãn sau giờ làm việc là khoảng thời gian quý giá, và việc tận dụng chúng để trải nghiệm một không gian giải trí mới mẻ sẽ giúp bạn tái tạo năng lượng. Hoạt động này không chỉ đơn thuần là hình thức thư giãn, mà còn là cơ hội để thử thách bản thân, rèn luyện sự tập trung và phản xạ nhanh nhạy. Cảm giác hồi hộp và bất ngờ luôn đồng hành cùng mỗi lựa chọn, mang đến nhiều cung bậc cảm xúc thú vị. web: https://ev88.beer/

Join the movement to impact 1,000,000 families! This podcast helps coaches and consultants build powerful personal brands online using video, turning their content into thriving online businesses that create real-world change.

■「読み手ファースト」の文章術があなたの人生を変える！「読みやすい文章が書けない」「伝わる文章が書けない」など文章を書く上で、もしあなたがこうした悩みを持っていたとしたら、その悩みを一瞬で解決する方法があります。

Discover how to master the power of influencers with this comprehensive and updated guide. Ideal for professionals, companies, and marketing enthusiasts, it offers valuable insights to optimize your strategies. Explore from the fundamentals to practical strategies for identification, approach, and collaboration with relevant influencers. Highlights include in-depth analyses of the role of influencers in brand building and audience engagement.

Are you tired of juggling family responsibilities while your dream of starting a business feels out of reach? Do you wonder how you will ever find the time or knowledge to turn your vision into a reality? If so, you are not alone. Welcome to Mompreneur Magic, where you’ll find a step-by-step guide designed specifically for mums like you. This comprehensive guide helps you build, maintain and thrive in your dream business while expertly balancing family life.

Do you have knowledge, a story, or a skill others could benefit from? Are you tired of trading time for money and ready to build something that pays you back? In Million Dollar Course, you’ll learn a proven 8-step framework to turn your expertise into a profitable and impactful online course—even if you’ve never recorded a video, built a funnel, or sold anything online before.

If you are tired of old-school sales tactics, pressure-heavy scripts, and transactional selling, this book is for you. The Modern Closer is a practical and empowering guide for sales professionals who want more than just short-term wins. It is for those who want to build lasting trust, connect with buyers in real ways, and grow a fulfilling career—not just chase quotas.