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The story of a man who lost his way, started to find it again then nearly lost everything. Andy had just started a new chapter in his life, leaving his corporate job of 16 years to become a full-time freelance creative. In addition to a career change, Andy became a serious cyclist. His mental and physical health had never been better in his life. It was a very exciting time. All that changed on August 21st, 2018. Andy contracted a potent strain of E.Coli and then presented symptoms of a life-threatening complication a few days later.

Anyone can approach an organization; not everyone can get in. The first step in business-to-business sales is getting in the door. It doesn't matter if you have the greatest product or the most dynamic presentation if you can't get in front of the decision maker. That decision maker is often highly guarded by a savvy gatekeeper who screens out sales calls--leaving even talented, experienced salespeople frustrated by their inability to get access to the right people. The experience of selling to a business isn't limited to salespeople. At some point, many people find the need to approach an organization, whether it is selling an idea or service, for fundraising needs, or even just selling personal credentials in an interview or audition.

This report explains why every business owner should have a business plan. It discusses the elements of a business plan, business structures, taxation, describing the business, where to find information on preparing financial statements and the importance of doing your homework before you begin.