検索キーワード： 事業開発・起業

This powerful, unsettling book gives us a rare glimpse behind the closed doors of global financial institutions by the winner of the 2001 Nobel Prize in Economics. When it was first published, this national best-seller quickly became a touchstone in the globalization debate. Renowned economist and Nobel Prize winner Joseph E. Stiglitz had a ringside seat for most of the major economic events of the last decade, including stints as chairman of the Council of Economic Advisers and chief economist at the World Bank.

Taking a leap and making the choice to start a business can be hard, but all that comes after - the planning, loans, marketing - can be even harder. Every new business owner needs an easy, clear, and useful guide to follow when embarking on this venture, and Minding My Business will make the process as simple as possible.

The top 1 percent of Americans control 40 percent of the nation's wealth. And, as Joseph E. Stiglitz explains, while those at the top enjoy the best health care, education, and benefits of wealth, they fail to realize that "their fate is bound up with how the other 99 percent live." Stiglitz draws on his deep understanding of economics to show that growing inequality is not inevitable. He examines our current state, then teases out its implications for democracy, for monetary and budgetary policy, and for globalization. He closes with a plan for a more just and prosperous future.

In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a "free innovation paradigm." Free innovation, as he defines it, involves innovations developed by consumers who are self-rewarded for their efforts, and who give their designs away "for free." It is an inherently simple grassroots innovation process, unencumbered by compensated transactions and intellectual property rights.

The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.

Muhammad Yunus, the practical visionary who pioneered microcredit and won the 2006 Nobel Peace Prize for his world-changing efforts, here develops his revolutionary new concept that promises to redeem the failed promise of free enterprise: social business.

Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career.

Organizations are facing an engagement crisis. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield, and engage the audience, organizations need an edge. Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy.

Think you need a patent? Think again. Many of the products Stephen Key has licensed required no intellectual property protection whatsoever, yet have made millions in royalties. But Key also knows what it takes to protect a big idea. Years ago, after reading about how medication bottles rarely contain enough space for the information that needs to be printed on them, he was inspired to develop an innovative label technology.

The curtain is about to rise, say Pine and Gilmore, on the Experience Economy, a new economic era in which every business is a stage, and companies must design memorable events for which they charge admission. With The Experience Economy, Pine and Gilmore explore how successful companies, using goods as props and services as the stage, create experiences that engage customers in an inherently personal way.

From Brian and Alan Beaulieu - the CEO and president of ITR Economics (ITR) - comes Prosperity in the Age of Decline, the must-have resource for thriving in uncertain economic times. ITR has mastered long-term economic trend forecasting, with an astounding 94.7 percent accuracy rate over the course of six and a half decades.

As the creator of DanielleLaPorte.com - deemed "the best place online for kick-ass spirituality," Danielle LaPorte’s straight-talk life-and-livelihood sermons have inspired over one million people. Bold but empathetic, she reframes popular self-help and success concepts.

Under the aegis of machine learning in our data-driven machine age, computers are programming themselves and learning about - and solving - an extraordinary range of problems, from the mundane to the most daunting. Today it is machine learning programs that enable Amazon and Netflix to predict what users will like, Apple to power Siri's ability to understand voices, and Google to pilot cars.

The world is a better place than it used to be. People are healthier, wealthier, and live longer. Yet the escapes from destitution by so many has left gaping inequalities between people and nations. In The Great Escape, Angus Deaton - one of the foremost experts on economic development and on poverty - tells the remarkable story of how, beginning 250 years ago, some parts of the world experienced sustained progress, opening up gaps and setting the stage for today's disproportionately unequal world.

Are you ready to turn your ideas into reality and build a wildly successful business? There has never been a better time to say yes! With a computer and an Internet connection, you can get your ideas, messages, and business out there like never before and create so much success. In this book Carrie Green shows you how. Carrie started her first online business at the age of 20. She knows what it's like to be an ambitious and creative woman.

Stretch identifies key ways for people and organizations to work beyond their resources to achieve higher performance. Based on in-depth research in psychology and management, Scott Sonenshein shows how to accomplish goals, find professional and personal success, and live a richer life. Sonenshein reveals that while we rarely have all we think we need, we usually have more than we imagine.

The Art of Profitability reveals the invisible but important governing principles that can mean the difference between business failure and success. Each of the book's 23 chapters presents a lesson from the exuberant and always challenging master - and a profit paradigm that will open your mind to the many ways to make profit happen.

Facebook, PayPal, Alibaba, Uber - these seemingly disparate companies have upended entire industries by harnessing a single phenomenon: the platform business model. Platform Revolution delivers the first comprehensive analysis of how platforms use technology to match producers and consumers in a multisided marketplace, unlocking hidden resources and creating new forms of value. When a company like Uber connects drivers with passengers, everybody wins - except traditional cab companies, which are scrambling to survive.

Penguin presents the unabridged, downloadable audiobook edition of #Girlboss by Sophia Amoruso, read by Sarah Jes Austell. The first thing Sophia Amoruso sold online wasn't fashion. It was a stolen book. At age 17 she was a dumpster-diving, shoplifting anarchist. By 29 she was the founder and CEO of Nasty Gal, a $100 million-plus fashion empire. Filled with brazen wake-up calls ("You are not a special snowflake"), frank observations ("Failure is your invention"), and behind-the-scenes stories....

Winning today isn't about beating the competition at the old game. It's about inventing a whole new game - defining a new market category, developing it, and dominating it over time. You can't build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you're going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of "category kings".