検索キーワード： 事業開発・起業

Lean UX has become the preferred approach to interaction design, tailor-made for today’s agile teams. In the second edition of this award-winning book, leading advocates Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in the first edition to share how product teams can easily incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process.

Are you truly happy with your life? Facing the answer to this question can be scary, but it is a necessary step to take control of it, change it, and finally make it become the life you deserve and always wanted to have. In Did You Sell Your Soul?: It's Never Too Late to Change Your Story, author and successful entrepreneur Vick Tipnes shows listeners how to overcome obstacles, remain focused, and achieve your life goals.

The Fearless Woman's Guide to Starting a Business is a book for freedom-seeking female entrepreneurs and solopreneurs who want to know how to connect with their true passions, skills, and desires - and want to get honest with themselves about their reasons for wanting their own business, so they can find true and personal success. Dream big about what being the head of a woman-owned business can do for you.

Why do so many entrepreneurs found innovative enterprises, only to find themselves failing as leaders once the business gets off the ground? Because, according to Derek Lidow, being an entrepreneur is fundamentally different from being a business leader. In Startup Leadership: How Savvy Entrepreneurs Turn Their Ideas into Successful Enterprises, Lidow shows how to avoid the mistakes that confounded thousands of "geniuses" - even Steve Jobs - and become an Entrepreneurial Leader who combines the opposing natures of the entrepreneur and the leader.

In Startup Boards, Brad Feld - a Boulder, Colorado-based entrepreneur turned-venture capitalist - shares his experience in this area by talking about the importance of having the right board members on your team and how to manage them well. Along the way, he shares valuable insights on various aspects of the board, including how they can support you, help you understand your startup's milestones and get to them faster, and hold you accountable.

You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty - all at the same time. The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according to Fortune magazine.

Oracle's world-famous consultants are leaders in delivering best-in-class services, solutions, and client satisfaction. Now for the first time, this practical insider's guide reveals the secrets behind Oracle's astonishing success - a virtual crash course in the best practices and proven methods that can take your career to the next level.

McKinsey & Company is the most respected and most secretive consulting firm in the world, and business readers just can't seem to get enough of all things McKinsey. Now, hot on the heels of his acclaimed international best seller The McKinsey Way, Ethan Rasiel brings listeners a powerful new guide to putting McKinsey concepts and skills into action­­: The McKinsey Mind. It explains, step-by-step, how to use McKinsey tools, techniques, and strategies to solve an array of core business problems and to make any business venture more successful.

Former consultant Dr. Paul Friga distills the guiding principles first presented in the best-selling The McKinsey Way and the tested-in-the-trenches methodologies outlined in The McKinsey Mind, and combines them with many of the principles and procedures implemented by the military and other organizations. The result is nothing less than the business equivalent of a Special Forces Field Manual.

Smart products are everywhere. They're in our companies, in our homes, in our pockets. People love these products. But what they love more is what these products do - and for anyone running a business today, outcomes are the key. The Internet of Things (IoT) is the point of connection between products and the results they deliver - it's where products become software. IoT Inc. explains everything you need to know to position your company within this powerful new network. And once you do, you'll leave the competition in the dust.

Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one.

The one book you need to navigate the complex decisions and critical relationships necessary to create and sustain a healthy family business - and business family.

This book triggers you to think and act strategically, shows what you can learn from business models inside and outside your industry, and urges you to apply those learnings to make your own shift.

Apply user experience best practices to effortlessly transform the other 95 percent of your website visitors into better customers and champion referrers. The book is based on accepted psychology around buyer behavior and backed by more than a decade of deployment in the field.

Whether it's people looking to earn extra money, those tired of their nine-to-five, to entrepreneurs looking to grow their side hustle, Entrepreneur is uniquely qualified to guide a new generation of bold individuals looking to live their best lives and make it happen on their own terms. Whatever industry or jobs this new workforce takes, Start Your Own Business will guide them through the first three years of business. They'll gain the know-how of more than 30 years of collective advice from those who've come before them.

Author Bedros Keuilian, founder and CEO of Fit Body Boot Camp and known as the "hidden genius" behind many of the most successful brands and businesses throughout multiple industries, will teach you how to break out of the sea of mediocrity, get singularly focused on your purpose, and do what it takes - not only to achieve but dominate your goals.

At the end, there are no good or bad decisions in life - only decisions that you make or don't make. Sometimes you just need a little bit of reassurance that you are on the right track, and this book will give you that.

Big data - the enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitized - is revolutionizing business. Offering real-world insight and explanations, this audiobook provides a roadmap for organizations looking to develop a profitable big data strategy...and reveals why it's not something they can leave to the I.T. department. Think Bigger is an essential resource for anyone who wants to ensure that their company isn't left in the dust.

Many of the most dynamic public companies, from Alibaba to Facebook to Visa, and the most valuable start-ups, such as Airbnb and Uber, are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches, for example, and ride-sharing apps do the same for drivers and riders.

If you never have enough time, this material is for you. Most people suffer from "time famine" - there's more to be done than there is time to do it. Making list after list with no end in sight, your only accomplishment is frustration. The motivational speaker and creator of the highly successful Franklin System, Hyrum W. Smith, shows you how to organize your time and how to organize your life. By applying The 10 Natural Laws, you will increase productivity and you will increase inner peace. As a result, every aspect of your life will manifest greater satisfaction.