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My name is Drew Hayes, and for the past six years I've made my living as a writer. In that time, I've published 20 books, written hundreds of thousands of words, and made countless mistakes - most of which I like to think I've learned from. Underqualified Advice (and Other Amusing Diversions) is my attempt to compile those lessons and share them with others, as well as have some fun along the way. Half of the book is dedicated to detailing specifics about writing, maneuvering the industry, and keeping fiscally afloat in largely unstable waters.

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

In this galvanizing audiobook for all educators, Kristin Souers and Pete Hall explore an urgent and growing issue - childhood trauma - and its profound effect on learning and teaching.

These days, a college resume without internship experience is considered "naked". Indeed, statistics show that internship experience leads to more job offers with higher salaries - and in this tough economy, college grads need all the help they can get. Enter Lauren Berger, internships expert and CEO of Intern Queen, Inc., whose comprehensive guide reveals insider secrets to scoring the perfect internship, building invaluable connections, boosting transferable skills, and ultimately moving toward your dream career.

Ask a scientist about Hollywood, and you'll probably get eye rolls. But ask someone in Hollywood about science, and they'll see dollar signs: Moviemakers know that science can be the source of great stories, with all the drama and action that blockbusters require. That's a huge mistake, says Randy Olson: Hollywood has a lot to teach scientists about how to tell a story - and, ultimately, how to do science better. With Houston, We Have a Narrative, he lays out a stunningly simple method for turning the dull into the dramatic.

Inspire yourself and others with the second edition of this best-seller. With heartfelt advice, practical wisdom, and examples from the field, Todd Whitaker explains the qualities and practices that distinguish great principals.

In the second edition of this renowned book, you will find pearls of wisdom, heartfelt advice, and inspiration from one of the nation's leading authorities on staff motivation, teacher leadership, and principal effectiveness. With wit and understanding, Todd Whitaker describes the beliefs, behaviors, attitudes, and interactions of great teachers and explains what they do differently.

Writers talk about their work in many ways: as an art, as a calling, as a lifestyle. Too often missing from these conversations is the fact that writing is also a business. The reality is, those who want to make a full- or part-time job out of writing are going to have a more positive and productive career if they understand the basic business principles underlying the industry.

It's a great time to be a beer drinker, but also the most confusing, thanks to the dizzying array of available draft beers. Expert Joshua M. Bernstein comes to the rescue with The Complete Beer Course, demystifying brews and breaking down the elements that make beer's flavor spin into distinctively different and delicious directions. Structured around a series of easy-to-follow classes, his course hops from lagers and pilsners to hazy wheat beers, Belgian-style abbey and Trappist ales, aromatic pale ales and bitter IPAs, roasty stouts, and mouth-puckering sour ales.

Dr. Jeffrey Gurian shares in his book Healing Your Heart, By Changing Your Mind - A Spiritual and Humorous Approach to Achieving Happiness how he has learned through his own personal experience and years of study to overcome all the above and more. Burdened with a severe stutter until he was in his 20's and beyond, seemingly unable to be helped by therapy, and combined with the confusion of A.D.D. and a bit of O.C.D. thrown in, he was faced with having to deal with that for the rest of his life.

Splendiferous Speech explores the main sources of the American vernacular - the expanding western frontier, the bumptious world of politics, and the sensation-filled pages of popular 19th-century newspapers. It's a process that started with the earliest English colonists (first word adoption - the Algonquian raccoon) and is still going strong today. Author Rosemarie Ostler takes listeners along on the journey as Americans learn to declare linguistic independence and embrace their own brand of speech.

From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the major characters driving this story. But, as Khadijah Costley White argues in this book, the Tea Party's ascent to major political phenomenon can be attributed to the way in which partisan and non-partisan news outlets "branded" the Party as a pot-stirrer in political conflicts over race, class, and gender.

The opening decades of the 20th century witnessed a profound transformation in the history of modern sound media, with workers in US film, radio, and record industries developing pioneering production methods and performance styles. Focusing on broadcasting's initial expansion during the 1920s, Making Radio explores the forms of creative labor pursued for the medium in the period prior to the better-known network era, assessing their role in shaping radio's identity and identifying affinities with parallel practices pursued for conversion-era film and phonography.

Hart covers what writers in this genre need to know, from understanding story theory and structure, to mastering point of view and such basic elements as scene, action, and character, to drafting, revising, and editing work for publication. Revealing the stories behind the stories, Hart brings listeners into the process of developing nonfiction narratives by sharing tips, anecdotes, and recommendations he forged during his decades-long career in journalism.

Higher education faces a looming demographic storm. Decades-long patterns in fertility, migration, and immigration persistently nudge the country toward the Hispanic Southwest. As a result, the Northeast and Midwest...expect to lose five percent of their college-aged populations between now and the mid-2020s. In Demographics and the Demand for Higher Education, Nathan D. Grawe has developed the Higher Education Demand Index (HEDI), which relies on data from the 2002 Education Longitudinal Study (ELS) to estimate the probability of college-going using basic demographic variables.

Exploring American higher education from its founding in the 17th century to its struggle to innovate and adapt in the first decades of the 21st century, Thelin demonstrates that the experience of going to college has been central to American life for generations of students and their families. Drawing from archival research, along with the pioneering scholarship of leading historians, Thelin raises profound questions about what colleges are - and what they should be.

A lively and engaging guide to vital habits of mind that can help you think more deeply, write more effectively, and learn more joyfully.

At a time of political tribalism and ideological purity tests, it can be hard to remember that cross-party hatred isn't an inherent feature of partisan politics. But, as this book reminds us, a backward glance - or a quick survey of so many retiring members of Congress - tells us that even in the past decade partisan rancor has grown exponentially. In Angry Politics, Stacy G. Ulbig asks why. Even more to the point, she traces the trend to the place where it all might begin - the college campus, among the youngest segment of the electorate.

Although the transition to online education is happening more abruptly than anyone anticipated, technology-supported teaching may be here to stay. This guide explores the challenges involved in online teaching and guides educators and administrators to identify and understand best practices. It is a valuable tool to help you and your students succeed in synchronous and asynchronous settings this school year and beyond.

Scrutinizing house dust and air samples with a microscope, indoor-air-quality expert Jeffrey C. May has spent his career helping people identify what's causing their chronic health problems. In this thoroughly revised edition of My House Is Killing Me! Jeff and Connie May draw on the dramatic personal stories of their clients' suffering and relief to help listeners understand the links between environmental factors and human health.