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Pittsburgh was once synonymous with steel. But today, most of its mills are gone. Like so many places across the United States, a city that was a center of blue-collar manufacturing is now dominated by the service economy - particularly health care, which employs more Americans than any other industry. Gabriel Winant takes us inside the Rust Belt to show how America's cities have weathered new economic realities. In Pittsburgh's neighborhoods, he finds that a new working class has emerged in the wake of deindustrialization.

Edwin Black, award-winning author of IBM and the Holocaust, has mined scores of corporate and governmental archives to assemble thousands of previously uncovered and long-forgotten documents and studies into this dramatic story. Black traces a continuum of rapacious energy cartels and special interests dating back nearly 5,000 years, from wood to coal to oil, and then to the bicycle and electric battery cartels of the 1890s, which created thousands of electric vehicles that plied American streets a century ago.

John Hendry, a leading management scholar, looks at the nature and practice of management in this Very Short Introduction. Tracing the development of management over the last century, he looks not only at what managers do, but also provides an insight to modern management theory. He considers the influences of national and organizational culture, the relationship between power and domination, managing in different cultures, approaches to management, and at the accountability of managers and morality.

In this Very Short Introduction, Paul Westhead and Mike Wright weave a pathway through the debates about entrepreneurship, providing a guide to the entrepreneurial process. They look at how the actions of entrepreneurs are shaped by the external environment and availability of resources, consider the types of organizations in which entrepreneurs can be found, and look at the diversity in their backgrounds, experience, and how they think and learn. Lastly, they consider the impact that entrepreneurs have on modern market economies and look at the future of entrepreneurship.

Breaking Barriers shows how to redesign high schools so that all students can move on to college and successful careers. In a negation of the American dream, a child's zip code is currently a far better predictor of success than hard work, intelligence, or resilience. This book tells the story of a school model that focuses on equity and works to prove that all young people can achieve academic excellence given the right support. P-TECH combines public high schools and community colleges in partnership with employers, providing both opportunity and support for all students.

Since childhood you've had all of the resources that you need to create the life that you want, and over time you've simply lost touch with them. Now is the time to find them again. With expert guidance from broadcaster and entrepreneur Ed James and behavior and relationship experts Mark and Nicky Taylor, you'll rediscover your sense of purpose, reconnect with what is important to you, and find out how to unlearn unhelpful habits and behaviors.

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

Some of the toughest decisions we face are just clashes between different frames. It is perfectly rational to value the same thing differently in two different frames, even when the decision-maker knows that these are really two sides of the same coin. Frame It Again sheds new light on the structure of moral predicaments, the nature of self-control, and the rationality of cooperation.

The latest edition of Instagram for Business for Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you'll swiftly go from setting up your account and profile to applying strategies for creating content that deliver super-engaged customers.

Whether you're a college student, adult learner, or professional in continuing education, some - and sometimes all - of your learning will happen in a virtual classroom. This book is your friendly guide to the fast-growing possibilities of this world, from choosing the right course and mastering the software to polishing up your online communication and study skills. Whatever you want from your study experience - school success, professional development, or just pursuing your passion - this is your road map to online educational success.

Through the intimate stories of those seeking work, The Tolls of Uncertainty offers a startling look at the nation's unemployment system - who it helps, who it hurts, and what, if anything, we can do to make it fair. Drawing on interviews with 100 men and women who have lost jobs across Pennsylvania, Sarah Damaske examines the ways unemployment shapes families, finances, health, and the job hunt. Shaped by a person's gender and class, unemployment generates new inequalities that cast uncertainties on the search for work and on life chances beyond the world of work.

Each year about 28 million Americans begin a search for a new job. Millions more live in the age of the permanent job search, their online profiles eternally awaiting a better offer. Job seekers are more mobile and better informed than ever, aspiring to work for employers offering an appealing culture, a robust menu of perks, and opportunities for personal fulfillment and advancement. The result is that millions of applications stream to the handful of companies that regularly top listings of the best companies to work for.

Too many CEOs tell a simple story about the future of work: If a machine can do what you do, your job will be automated. They envision everyone from doctors to soldiers rendered superfluous by ever-more-powerful AI. They offer stark alternatives: Make robots, or be replaced by them. Another story is possible. In virtually every walk of life, robotic systems can make labor more valuable, not less. Frank Pasquale tells the story of nurses, teachers, designers, and others who partner with technologists, rather than meekly serving as data sources for their computerized replacements.

Rediscover your inner goddess, embrace your divine energy, and begin a journey of healing. This guide is packed with exercises and tools from both spiritual wisdom and evidence-based psychology. You'll find emotional healing treatments and self-realization techniques to strengthen your inner light. Connect with your inner self, identify your divine gifts, and find strength through insightful exercises. Create realistic, achievable goals and learn how to embrace self-care and self-love on the journey to your most authentic state of being.

In this compelling biography, Pulitzer Prize-winning journalist Michael D'Antonio gives us the real-life rags-to-riches story of Milton S. Hershey, a largely uneducated businessman whose idealistic sense of purpose created an immense financial empire, a town, and a legacy that lasts to this day.

Women in today's advanced capitalist societies are encouraged to "lean in." The media and government champion women's empowerment. In a cultural climate where women can seemingly have it all, why do so many successful professional women - lawyers, financial managers, teachers, engineers, and others - give up their careers after having children and become stay-at-home mothers? How do they feel about their decision and what do their stories tell us about contemporary society?

In the last few years, China's aid program has leapt out of the shadows. But China's tradition of secrecy about its aid fueled rumors and speculation, making it difficult to gauge the risks and opportunities provided by China's growing embrace. This well-timed book, by one of the world's leading experts, provides the first comprehensive account of China's aid and economic cooperation overseas. Deborah Brautigam tackles the myths and realities, explaining what the Chinese are doing, how they do it, how much aid they give, and how it all fits into their "going global" strategy.

In Predicting the Turn, Dave Knox discusses the new high-stakes game of business between disruptive start-ups and blue-chip companies, teaching listeners how to foresee the future of their industry. As a brand marketer, venture investor, and start-up advisor, Knox provides a one-of-a-kind worldview into the changing relationship between start-ups and Fortune 500 companies. His insight-filled audiobook Predicting the Turn teaches the world's largest companies how to foresee the future of their industries.

Learn what makes the African American market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and ongoing research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment.

Few leaders will admit it, but again and again the growth of their organizations outruns their skills. If you're one of those leaders, you know the result: as the job grows bigger than you are, you get disoriented by a world of unfamiliar challenges. You then hit a wall of ineffectiveness, a stall point. Why won't doubling down on the managerial and technical building blocks that have worked before help you out of a stall? Because you invariably neglect the new political, personal, strategic, and interpersonal skills needed to manage yourself and others.