検索キーワード： 制作 "Tantor Audio" ビジネス・キャリア

As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organization's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organizations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace.

One man's mistake is another man's lesson. Don't let Scott Miller's success story fool you. He has made and learned from many mistakes in his career. Marketing Mess to Brand Success shares a career's worth of horrifying mistakes, missteps, and lessons learned. Whether you're starting a new company, a brand manager figuring out the best brand strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager or brand manager, this book is designed to prepare you for many of the inevitable challenges that you will encounter.

Whether you're at a job interview or a cocktail party, searching LinkedIn, or swiping right on a dating site, you want (no - need) to understand what people are really thinking, regardless of what they're saying. Understanding what others are trying to tell you with their posture, hand gestures, eye contact (or lack thereof), or incessant fiddling with their iPhone might all be even more important than what you're projecting yourself.

No Regrets Living is a proactive seven-step plan to help us better appreciate what we have in our lives, and take greater pride in what we've done with our lives - without spending precious time and energy wishing things had turned out differently. Dr. Rotbart brings his unique perspective as physician, scientist, child of a Holocaust survivor, and heart patient. Part self-help manual, part inspirational road map, part moving memoir, No Regrets Living is a blueprint for reaching greater satisfaction and fulfillment in life.

When we disagree about fundamental issues, especially issues such as politics or religion, it can be incredibly difficult to maintain close interpersonal relationships. These differences have ended friendships and caused rifts in families. We need a tool to help us build more resilient relationships despite real and present differences. In Brave Talk, communications expert Melody Stanford Martin offers just such a tool: impasse. By learning to treat every conflict as if it's an impasse and temporarily suspend our desire to resolve differences, we make space....

Even leading capitalists admit that capitalism is broken. Green Swans is a manifesto for system change designed to serve people, planet, and prosperity. In his 20th book, John Elkington - dubbed the "Godfather of Sustainability" - explores new forms of capitalism fit for the 21st century.

We are living in a time when behavioral change is necessary for our health and survival. Yet we find it exceedingly difficult to transform our own habits, let alone those of other people. Enter Naohiro Matsumura, whose powerful new design method is as astonishingly simple in its logic as it is sophisticated in its psychology. It allows any of us to address challenges in our homes, our public spaces, and our social interactions.

Jolt will help you recognize that in many situations, it's not a lack of skill that is holding you back, but your own limiting beliefs and habitual thinking. Deep within all of us lies an inner spark to be unleashed, if only we can find the way to shape our thinking, carve out the right action, and rock the world.

Short and punchy, with quick tips, The Little Book of Thinking Big will have your imagination, creativity, and determination firing on all cylinders. You'll come away with a set of big goals to fuel and drive your big life.

To keep your brand innovative, you need to feed your creative spirit, and the office is not the place to do that. So get out, disrupt and reimagine the status quo, get into a café, and dream.

The Best Job in the World is the story of how following your passions can lead to life-changing opportunities. Adventurer Ben Southall shares his experiences and lessons learned as the winner of the inaugural Tourism Queensland's Best Job in the World campaign, and reveals how this has led to ongoing opportunities since. Part autobiography, part insight into the power of a unique marketing campaign, this book follows Ben's journey - from leaving the UK on his own expedition around Africa to his new role as caretaker of Hamilton Island on the Great Barrier Reef.

Get ready to question everything you've been told about charity and to find out how you can truly succeed at making the world a better place.

Lucy Whittington is on a mission: She wants everyone in the world to do what they're brilliant at and not just what they're good at. Having done what she was good at (marketing) for a long time, and getting overqualified with an MBA, Lucy realized that her thing was finding other people's things and helping them turn them into great businesses that they loved. In this audiobook, Lucy uses her proven five-step process to help even more people find what they are brilliant at.

Don't just coast through life - power through. Stop making plans that don't come to fruition. Everyone's busy, but nobody's getting much done. It's time to start achieving our life goals and not letting life itself get in the way.

Top Dog will teach you how to lead in all your interactions so you can get more of what you want more often.

The End of Copycat China helps business executives and investors understand how China's economy is shifting from one based on heavy investment to one based on services and consumption by providing insight that helps shape effective strategy.

Google is not only the number one search engine in the world, it is also the number one website in the world. Only five percent of site visitors search past the first page of Google, so if you're not in those top 10 results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate road map to page-one domination (POD).

Stacking the Deck offers a proven, practical approach for inspiring meaningful, lasting change across an organization. Stacking the Deck presents a nine-step course of action leaders can follow from the first realization that change is needed through all the steps of implementation, including assembling the right team of close advisors and getting the word out to the wider group.

Even small increases in mindfulness can lead to big changes in productivity and quality of life for the overworked and overwhelmed professional. Overworked and Overwhelmed: The Mindfulness Alternative is a guide for doing just that.

In this down-to-earth, inspirational audiobook, best-selling author Robyn Jackson offers encouragement and real-world advice for navigating those difficult years as a beginning teacher.