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『なぜポッドキャストで発信するだけで高額商品が勝手に売れるのか？』このオーディオブックを聞けばその秘密がわかります。

このオーディオブックでは、広告費ゼロで濃い見込み客を集客するFacebookのマーケティング戦略について解説します。

Jim Rogers and his fiancie, began their "Millennium Adventure" on January 1, 1999. They traveled through 116 countries, including many where most have rarely ventured, such as Saudi Arabia, Myanmar, and Angola. They saw the real world from the ground up - the only vantage point from which it can be truly understood - economically, politically, and socially and have saw the world and understood it as it really is.

Learn the laws of branding in the branding bible: The 22 Immutable Laws of Branding. Brilliant, bold, and mercifully brief, this is the definitive work on branding, distilling the complex principles and theories espoused in other long-winded, high-priced professional marketing tomes into 22 quick and easy-to-listen-to vignettes.

The international media has been predicting the 21st Century as China's century. This book explains why. Subjects include international relations, the economy, trade, government, technology, and media.

La mondialisation, ce terme aujourd'hui à la mode, n'est pas un phénomène récent. Elle résulte de l'européanisation du monde, c'est-à-dire de l'expansion des nations européennes dans leur mouvement de conquête. L'auteur se propose à la fois de démystifier ce phénomène fondateur de la modernité occidentale, en montrant qu'il n'est porteur d'aucun sens de l'histoire, et d'en étudier les enjeux les plus actuels.

It's come to this. All the confusion and chaos and change and turmoil in our working lives have finally tipped the balance. We now need a new way of doing business. Best selling author Seth Godin leads the way, using Darwin's theory of evolution as a simple yet profound model.

The 11 Immutable Laws of Internet Branding is the definitive text for businesses eager to jump on the Internet expressway.

On October 23, 2001, Apple Computer, a company known for its chic, cutting-edge technology, if not necessarily for its dominant market share, launched a product with an enticing promise: you can carry an entire music collection in your pocket. It was called the iPod. What happened next exceeded the company's wildest dreams. Over 50 million people have inserted the device's distinctive white buds into their ears, and the iPod has become a global obsession.

Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success.

Die Finanzkrise 2008 erschütterte die Grundfesten unseres Finanzsystems. Die monetären, die sozialen und die politischen Auswirkungen spüren wir bis heute. Die beispiellosen Rettungsorgien von EZB & Co. sowie ein historisch einmaliges Notenbankexperiment dauerhafter Nullzinsen enteignen Sparer, Kleinanleger und Versicherungsnehmer. Eine gigantische Steuer- und Abgabenlast raubt der Mittelschicht jeden finanziellen Spielraum. Parallel wird neuerdings noch über Enteignungen nachgedacht - und diese werden kommen.

Globalization is about Americans outsourcing product development and services to other countries. Globality is the next step, where rapidly developing economies from around the world are now competing with us head to head. The authors present a strong case that the economic climate in which we have lived is going to change in unprecedented ways.

Greider explains the dynamics of the global economy in terms of human struggle. As he makes clear, the actions of multinational corporations and finance capitalists are no longer guided by the national interests of their home countries, but by the imperatives of the free market. As the global economy's contradictions multiply and its instabilities deepen, are we doomed to relive the world depression and the rise of violent fascism experienced in the early 20th century?

Um livro corajoso que traz uma visão arejada e acessível sobre a economia brasileira. Entre 2006 e 2017, a economia brasileira viveu numa montanha russa. Do segundo mandato de Lula ao impeachment de Dilma Rousseff, o país passou por alguns dos anos de maior prosperidade de sua história, mas também viveu uma crise Sem precedentes. O que aconteceu? Este livro sugere uma resposta. Segundo a autora, os obstáculos para a continuidade do crescimento inclusivo de 2006 e 2010 eram superáveis, mas optou-se por fazer deles pretexto para uma malsucedida mudança de rumo.

Climate change is the greatest challenge our society faces. Still, our policymakers continue to put off effective action. We direly need a reliable, socially just concept as all encompassing as the problem itself to meet global warming and our planet's limits head on. The non-profit organization for sustainable economy SaveClimate.Earth proposes introducing a new climate currency, the ECO (Earth Carbon Obligation), that puts a separate emissions price tag on all products and services, finally providing consumers with a realistic, transparent climate price.

Globalisierungseffekte und Bevölkerungsrückgang wirken sich auch auf unsere sozialen Bindungen aus: Sie werden wie ein kostbarer Rohstoff immer knapper werden und bewegen sich bereits heute in manchen Regionen auf ein nie gekanntes Minimum zu...

Barreras y distancias van quedando atrás. Día a día vivimos interconectados con los demás habitantes del mundo a través de un chat, una red social, una compra electrónica, una venta de productos nativos, una clase virtual o un club de fans oficial. Estamos sumergidos, sin querer, en un proceso que no termina y lo llamamos globalización. Sin embargo, este fenómeno que nos interconecta trae consigo una serie de retos y desafíos que afectan el modelo económico, el comercio mundial y los patrones de convivencia tal cual los conocemos.