In this episode of the xploreUX Cast, I delve into the essential topic of What is data in the context of UX? Data in UX. What exactly is data, and how does it shape user experiences? Discover how raw facts and observations transform into powerful insights that drive better design decisions. Learn how data in UX helps uncover user behaviors, pain points, and opportunities for improvement. From analysing bounce rates to gathering qualitative feedback, we explore methods to create personalised, user-focused solutions. Join us as we discuss ethical data practices, actionable insights, and how businesses can leverage data in UX to enhance satisfaction and drive growth.

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UX BOOKS

The UX Consultant Playbook 1: Bridging User Insights with Business Goals - ⁠⁠https://amzn.eu/d/5aP0gnz⁠⁠

The UX Consultant Playbook 2: Crafting High-Impact Solutions for Business Success - ⁠⁠https://amzn.eu/d/cfHFAwH⁠⁠

The UX Consultant Playbook 3: Mastering the Business of UX Consulting - ⁠⁠https://amzn.eu/d/dgsm5dC⁠

Subscribe now and join us as we explore strategies to drive business growth through design and data.

Head over to “x” at xploreUXCast, tweet your experiences with usability heuristics! We’d love to hear from you.

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠xploreUX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

G E T I N T O U C H

obruche@xploreux.com

On X @xploreuxcast

For more tips check out our website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠xploreUX⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, See how we create delightful product experience from our list of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠services⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

This episode unpacks the question: What is UX? Whether you’re a beginner or looking to refine your knowledge, this is the place to explore how UX shapes businesses and everyday interactions. We’ll define What is UX?, highlight its impact on usability, accessibility, and desirability, and discuss how it drives growth.

Join us to discover What is UX? and why it’s the secret ingredient for success. Subscribe now and let’s explore What is UX? together!

UX BOOKS

The UX Consultant Playbook 1: Bridging User Insights with Business Goals - ⁠https://amzn.eu/d/5aP0gnz⁠

The UX Consultant Playbook 2: Crafting High-Impact Solutions for Business Success - ⁠https://amzn.eu/d/cfHFAwH⁠

The UX Consultant Playbook 3: Mastering the Business of UX Consulting - ⁠https://amzn.eu/d/dgsm5dC⁠

Tune in to refine your design process and prioritise user experience!

Head over to “x” at xploreUXCast, tweet your experiences with usability heuristics! We’d love to hear from you.

SUBSCRIBE TO OUR NEWSLETTER

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠xploreUX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

G E T I N T O U C H

obruche@xploreux.com

On X @xploreuxcast

For more tips check out our website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠xploreUX⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, See how we create delightful product experience from our list of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠services⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Happy New Year, and welcome back to the xploreUX Cast! I’m your host, Obruche, and we’re kicking off an exciting new season: How UX and Data Can Drive Business Growth. This season, we’ll explore 25 engaging topics that highlight how combining UX and Data can create meaningful user experiences and unlock business opportunities.

In this first episode, we introduce the powerful connection between UX and Data, showing how businesses can use insights to craft solutions that delight users and achieve goals. We’ll also dive into our first topic, Introduction to UX and Data - Bridging the Gap, exploring how designers and analysts can work together to innovate and make intentional, impactful decisions.

Later in the season, we’ll cover key subjects like Data-Driven Design, User Research, A/B Testing etc, equipping you with tools to create better experiences. We’ll also tackle important issues like Data Privacy and Data Ethics, ensuring trust and responsibility in every decision.

Whether you’re a designer, researcher, product manager, or business owner, this season is packed with actionable insights to help you combine UX and Data effectively.

................................

UX BOOKS

The UX Consultant Playbook 1: Bridging User Insights with Business Goals - ⁠https://amzn.eu/d/5aP0gnz⁠

The UX Consultant Playbook 2: Crafting High-Impact Solutions for Business Success - ⁠https://amzn.eu/d/cfHFAwH⁠

The UX Consultant Playbook 3: Mastering the Business of UX Consulting - ⁠https://amzn.eu/d/dgsm5dC

Subscribe now and join us as we explore strategies to drive business growth through design and data.

Head over to “x” at xploreUXCast, tweet your experiences with usability heuristics! We’d love to hear from you.

SUBSCRIBE TO OUR NEWSLETTER

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠xploreUX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

G E T I N T O U C H

obruche@xploreux.com

On X @xploreuxcast

For more tips check out our website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠xploreUX⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, See how we create delightful product experience from our list of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠services⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Explore the UX flaws in the JUST EAT App through a personal story of lost deliveries and eroded trust. Discover actionable design strategies to improve customer experience, rebuild trust, and prioritise empathy in systems. A must-listen for designers and businesses!

UX BOOKS

The UX Consultant Playbook 1: Bridging User Insights with Business Goals - https://amzn.eu/d/5aP0gnz

The UX Consultant Playbook 2: Crafting High-Impact Solutions for Business Success - https://amzn.eu/d/cfHFAwH

The UX Consultant Playbook 3: Mastering the Business of UX Consulting - https://amzn.eu/d/dgsm5dC

Tune in to refine your design process and prioritise user experience!

Head over to “x” at xploreUXCast, tweet your experiences with usability heuristics! We’d love to hear from you.

SUBSCRIBE TO OUR NEWSLETTER

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠xploreUX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

G E T I N T O U C H

obruche@xploreux.com

On X @xploreuxcast

For more tips check out our website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠xploreUX⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, See how we create delightful product experience from our list of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠services⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode of the xploreUX Cast, I explore the critical topic of Usability Testing Across Cultures. This episode delves into how to design user-friendly experiences for a global audience. You’ll learn why cultural differences in design, user behavior, and interaction styles matter, and how top companies like Google and Airbnb tailor their platforms to succeed worldwide.

Packed with real-world examples and actionable tips, this episode offers insights into conducting inclusive usability tests and creating products that resonate across cultures. Perfect for UX professionals and curious minds alike!

Tune in to refine your design process and prioritise user experience!

Head over to “x” at xploreUXCast, tweet your experiences with usability heuristics! We’d love to hear from you.

SUBSCRIBE TO OUR NEWSLETTER

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠xploreUX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

G E T I N T O U C H

obruche@xploreux.com

On X @xploreuxcast

For more tips check out our website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠xploreUX⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, See how we create delightful product experience from our list of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠services⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

In this episode of xploreUX Cast, I delves into the critical role of usability prototyping and iterative design, mphasising the importance of user feedback in creating intuitive products.

Listeners will discover practical steps for implementing usability prototyping, from defining clear objectives to conducting usability tests with real users.

The episode showcases real-world examples, like Dropbox and Airbnb, illustrating how early feedback can prevent costly mistakes and enhance product development. By fostering a user-centric culture and collaborating with team members, designers can ensure their products meet user needs effectively.

Tune in to refine your design process and prioritise user experience!

Head over to “x” at xploreUXCast, tweet your experiences with usability heuristics! We’d love to hear from you.

SUBSCRIBE TO OUR NEWSLETTER

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠xploreUX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

G E T I N T O U C H

obruche@xploreux.com

On X @xploreuxcast

For more tips check out our website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠xploreUX⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, See how we create delightful product experience from our list of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠services⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Welcome to the xploreUX Cast, where listeners are guided to truly understand their users. In this episode, I delves into usability needs analysis, emphasising how to identify critical pain points that can hinder user experiences.

Listeners will discover the importance of defining user personas, conducting effective interviews and surveys, and utilising observational research to uncover hidden issues.

The episode provides actionable steps for analysing and prioritising these pain points, ensuring products meet user needs. Join me as they explore insights that will elevate the design process and create user-centric solutions that enhance engagement and satisfaction.

Head over to “x” at xploreUXCast, tweet your experiences with usability heuristics! We’d love to hear from you.

SUBSCRIBE TO OUR NEWSLETTER

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠xploreUX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

G E T I N T O U C H

obruche@xploreux.com

On X @xploreuxcast

For more tips check out our website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠xploreUX⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, See how we create delightful product experience from our list of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠services⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Welcome to xploreUX Cast, your go-to podcast for mastering the art of user experience! I'm your host, Obruche, and in today's episode, we’re diving deep into a game-changing topic: Mastering User-Centered Design Thinking for Usability Testing. Whether you're a seasoned designer, product manager, or just curious about design, this episode will equip you with tools to make your products truly user-friendly.

We’ll explore how User-Centered Design Thinking puts users at the heart of your process, ensuring you’re creating products that people actually find useful and intuitive. From empathy to iteration and collaboration, we break down the key principles that make this approach a must for usability testing. Plus, we’ll share real-world examples from industry leaders like Airbnb and Dropbox, and offer practical tips for running your own successful usability tests.

Ready to create products that resonate with your users? Tune in, and let’s get started! Don’t forget to subscribe, leave a review, and share the xploreUX Cast with your fellow UX enthusiasts. Let’s continue exploring the world of UX together!

Head over to “x” at xploreUXCast, tweet your experiences with usability heuristics! We’d love to hear from you.

SUBSCRIBE TO OUR NEWSLETTER

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠xploreUX Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

G E T I N T O U C H

obruche@xploreux.com

On X @xploreuxcast

For more tips check out our website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠xploreUX⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, See how we create delightful product experience from our list of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠services⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.