『unbillable hours - a podcast about better professional services marketing』のカバーアート

unbillable hours - a podcast about better professional services marketing

unbillable hours - a podcast about better professional services marketing

著者： Ash Flo
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 So, your job is to market a consultancy? Excellent - then we have something just for you: unbillable hours, our podcast about better professional services marketing. “unbillable hours” is all about selling business services through highly effective marketing. You know, the kind which gets clients through the door, competitors on edge, and the practice to respect you. Oh, and: it’s free, and created by two folks who have nothing to sell (we have jobs, mind you). Care to give it a try? Then listen in right away - or read a bit more about the project here: https://unbillable-hrs.com/Copyright 2021 All rights reserved. マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
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  • C2E15 - AI and advisory - some notes

    C2E15 - AI and advisory - some notes
    2025/06/06

    We pause our strategy guide curriculum for a bit of news-related coverage - and have Ash and Flo review the new "Trends - Artificial Intelligence" report by Mary Meeker and her Co-authors at VC firm, Bond. The two use it to share some views re. how consultancies should position in this so-called "age of AI"... enjoy!

    Credits Voices, production, etc. by Matt Hodkinson and the "Consultancy Edge" team Creative and design advice by @calmar.creativ Into, outro voiceover for the unbillable hours podcast by @iamthedakota Music also by @iamthedakota

    Show notes

    Link to the Trends - AI report on bondcap.com
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    36 分
  • C2E14 - Acing case study creation

    C2E14 - Acing case study creation
    2025/05/23

    Ah, yes: Case studies - the workhorses of consultancy business development! So important to prove you can deliver your proposition! And yet, often in such sorry, sorry states... (Like, really: Many of them are not exactly great). The team invited Lead Comet's James De Roche to discuss why so many case studies don't work, how to fix them, and much more - listen to their conversation here! Episode guest

    James De Roche, founder, Lead Comet

    Credits Voices, production, etc. by Ash and Flo Creative and design advice by @calmar.creativ Into, outro voiceover for the unbillable hours podcast by @iamthedakota Music also by @iamthedakota

    Show notes Find Lead Comet's website over at: https://leadcometdigital.com/ Follow James on LinkedIn here: https://www.linkedin.com/in/jamesleadcomet/

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    35 分
  • C2E13 - "Stacking" propositions for a multi-service firm

    C2E13 - "Stacking" propositions for a multi-service firm
    2025/05/09

    Yes, we've explained how to design a value proposition. But what if a single proposition won't cut it - because your firm is large enough to house several practices, multiple service lines, and an even greater number of services? Ash and Flo explain, but want to remind you again here: Multi-propoisition stacking is a tool to facilitate effective strategy in larger firms - it's not your excuse to stay as broad and messy as possible 😉.

    Credits Voices, production, etc. by Matt Hodkinson and the "Consultancy Edge" team Creative and design advice by @calmar.creativ Into, outro voiceover for the unbillable hours podcast by @iamthedakota Music also by @iamthedakota

    Show notes Find all "Consultancy Edge" episodes over at: https://www.thevisibleauthority.com/blog/how-to-structure-multiple-value-propositions-without-losing-your-firms-identity
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    24 分

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