Zero-to-One Marketing with Peter Farago
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Zero-to-One Marketing with Peter Farago
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EPISODE 7
In this episode, seasoned marketing leader Peter Farago shares zero-to-one marketing insights for early-stage startups, emphasizing empathy, iterative messaging, and organic inbound strategies. Drawing on experiences from Flurry, Acompli, and RunLLM, Peter highlights the importance of a clear value proposition, building brand credibility, and leveraging customer feedback loops. He also addresses AI’s evolving role in marketing, reassuring listeners that AI won’t replace jobs but will reshape how marketers operate. Packed with tangible advice, this conversation offers a roadmap for founders seeking to refine their product, storytelling, and growth approach in crowded markets.
CHAPTERS
00:00 – Introducing Peter Farago and the Power of Empathy
01:34 – Zero-to-One Marketing Fundamentals
08:03 – Lessons from Acompli’s Early Growth
16:42 – Leveraging Customer Feedback and Iteration
29:04 – AI’s Evolving Role in Marketing
LINKS
Connect with Peter Farago
runllm.com • LinkedIn • X/Twitter • Podcast
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