
You're Doing Your Skincare Wrong: The Power of Beauty Rituals with Nick Gavrelis of Iero Beauty
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EP 06. What if your daily skincare routine could be the most grounding part of your day? In this episode, I chat with Nick Gavrelis, founder & CEO of iero Beauty, and former SVP of Global Product Development at MAC Cosmetics, to explore how your beauty routine can become a ritual rooted in intention and energy. Whether you're a beauty enthusiast, brand builder, conscious consumer, or just looking for ways to incorporate more moments of pause into your busy life, you'll be inspired by Nick's philosophy on the power of beauty to transform.
What You'll Learn:
- How former MAC exec and iero Beauty founder Nick Gavrelis thinks about artistry, identity and the future of beauty
- How to turn your skincare and beauty routine into a five-dimensional ritual
- The role of crystals and ancient botanicals in modern skincare
- The energetic link between color, scent, touch and emotional well-being
- The power of intention to shift your mood for the entire day
- The next wave of beauty innovation that honors ritual and sensorial experiences
Resources:
Connect with Nick and learn more about iero Beauty: ieroBeauty.com
Follow on Instagram: @iero.beauty
Learn about PACT Collective
WATCH this episode on YouTube
Guest Bio
Nick Gavrelis is the founder and CEO of iero Beauty and the former SVP of Global Product Development at MAC Cosmetics, where he helped shape some of the brand’s most iconic products. Drawing on his background as a makeup artist, product innovator, and passionate advocate for energy-based wellness, Nick launched iero as a sacred blend of performance skincare, ritual, and emotional connection. His 5D approach to beauty—rooted in Efficacy, Aromatherapy, Chromatherapy, and Mindfulness Cues linked to Ritual—is reshaping how we care for ourselves from the inside out.
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