Enhancing Your Institutional Profile to Attract Top Talent

AcademicJobs.com is encouraging institutions to update their profiles to better attract potential employees. A refreshed profile can increase visibility on Google and the platform itself, leading to more candidate views. This update is presented as a way for institutions to stand out and make a strong first impression. The platform is offering free services like keyword optimization and proofreading, along with a discounted job posting to incentivize immediate action.

Increased Importance of Institutional Profiles:

AcademicJobs.com has observed a growing trend of candidates researching institutions before applying for jobs.

This underscores the need for institutions to present a compelling and informative profile.

As stated in the source, "We’ve noticed increased interest in institutional profiles on AcademicJobs.com—more viewers are clicking through to learn about institutions before applying for jobs."

Rationale for Updating the Institutional Profile:

The profile serves as the institution's "story to the world" and is a "key tool for attracting top talent."

A polished profile is essential for making a positive first impression and standing out from competitors.

The notification emphasizes that "AcademicJobs.com viewers often browse profiles before exploring job listings, so make sure yours leaves a lasting impression."

Key Benefits of Updating the Profile:

Boosted Visibility: Updated profiles will be indexed by Google for 12 months at no cost, leading to a significant increase in exposure.

The source explicitly states, "AcademicJobs.com will index your profile with Google for 12 months (free of charge), increasing exposure by 300%."

Attraction of More Candidates: Updated profiles are reported to attract a substantial number of additional daily viewers.

The notification highlights that "On average, updated profiles attract an additional 300 viewers per day, driving more qualified candidates to your job page."

Enhanced Standing Out: A well-crafted profile allows institutions to differentiate themselves and make a lasting positive impression on potential candidates.

Inclusions in the Free Profile Update:

AcademicJobs.com is offering a free update package that includes valuable resources:

Custom Keyword List: This will help optimize the institution's job page for relevant searches.

Proofreading by Branding Experts: This ensures the profile is professionally written and error-free.

Discounted Job Credits: Institutions posting a job today will receive "2 job credits for the price of 1," resulting in a significant saving of $315.

Recommended Next Steps for Institutions:

Login to the Institutional Portal: Access the profile through the designated portal on AcademicJobs.com using existing credentials.

Navigate to the Profile Tab: Locate the profile editing section within the portal.

Utilize Tips and Prompts: Follow the guidance provided by AcademicJobs.com to create an effective profile.

Assign a Single Team Member: To maintain consistency and avoid conflicting information, the notification recommends assigning one person to manage the update process: "To avoid conflicting information, we recommend assigning one team member to handle the update."

Seek Assistance if Needed: AcademicJobs.com offers support and encourages institutions to reach out with any questions.

Key Takeaway:

Updating the institutional profile on AcademicJobs.com presents a significant opportunity for institutions to enhance their visibility, attract a larger pool of qualified candidates, and strengthen their employer brand within the academic job market. The free update inclusions and the potential benefits highlighted in the notification strongly encourage institutions to prioritize this task.

Contact AcademicJobs.com today to update your institution’s profile today.