You Did What !?

著者： TU-AMA Marketing Podcasts
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  • サマリー

  • You Did What?! takes a unique view of what brands are doing for good or bad. Sheri and Jim bring their broad experience as professionals, working with hundreds of brands and as professors of Marketing, to critique the latest strategies and tactics. Some ideas are innovative and brilliant; others have them wondering, “how did this plan ever get past the concept phase?”. Marketers have responsibilities for a wide range of brand components including communication, new products, pricing, supply chain, positioning, differentiation and market expansion. Sheri and Jim cover all of these … and more.
    TU-AMA Marketing Podcasts
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あらすじ・解説

You Did What?! takes a unique view of what brands are doing for good or bad. Sheri and Jim bring their broad experience as professionals, working with hundreds of brands and as professors of Marketing, to critique the latest strategies and tactics. Some ideas are innovative and brilliant; others have them wondering, “how did this plan ever get past the concept phase?”. Marketers have responsibilities for a wide range of brand components including communication, new products, pricing, supply chain, positioning, differentiation and market expansion. Sheri and Jim cover all of these … and more.
TU-AMA Marketing Podcasts
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エピソード
  • You Did What! - Shaun Dix / Misfit / Creative Excellence leader - 11/22/24

    You Did What! - Shaun Dix / Misfit / Creative Excellence leader - 11/22/24
    2024/12/10

    How to make great advertising? We are joined by a worldwide expert to answer that question. Shaun Dix is the global leader for creative excellence at Ipsos. Based in Hamburg, Germany Shaun' teams around the world work with brands and ad agencies in the pursuit of breakthrough advertising. Shaun provides some really interesting examples from around the world. He fulfilled our goal to never stop learning.
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    43 分
  • You Did What! - Riley Flanagan/Wienermobile - 11/8/24

    You Did What! - Riley Flanagan/Wienermobile - 11/8/24
    2024/11/21

    This may be the most fun You Did What!? episode ever. Riley's enthusiasm is infectious. And why not - she has an incredibly interesting marketing job - driving the Oscar Mayer Wienermobile all over the northeast region of the US - putting smiles on thousands of faces. She talks about how she got the gig, how she trained and how she engages with fans.
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    26 分
  • You Did What! -- 10/16/24 - A Great Team Episode!

    You Did What! -- 10/16/24 - A Great Team Episode!
    2024/11/09

    We welcome Min Mei Buck as our newest YDW!? team member!

    Bogg Bags are a hit!

    Mackenzie and Sheri jonesing for Rag & Bone, sweatpant jeans.

    No political ads on Amazon, Thursday Night Football broadcast - thank you!

    Doritos brings back crowd-sourced ads for the Super Bowl.

    AI reviving dead celebs voices for ads, movies?

    Spending more time at home?

    Vermont man looks for love and fame with billboard ads in Philly and Texas.

    YDW!? team wins Thursday trivia night at Urban Village!

    Jim's marketing reunion.
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    29 分

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