Proposals don’t close deals on their own - but bad proposals can definitely kill them.

Today I’m sharing exactly why most sales proposals fail and how you can turn yours into a tool that helps your customers make confident buying decisions.

Too many proposals read like company brochures, filled with “we do this” and “we do that.”

That approach rarely works because it’s all about you, not the customer.

In this episode, I walk you through a simple but effective six-part structure that keeps the customer at the centre of your proposal.

When you get this right, your proposal will reinforce the value you’ve discussed, build trust, and make it easy for your customer to say yes.

I also share my pricing approach using the “retaliation in first” concept - a simple technique that helps address pricing concerns before they arise.

I explain why every proposal must make perfect sense to decision-makers who may not have been involved in earlier conversations, and how you can write yours to achieve exactly that.

By the end of this episode, you’ll know how to create customer-focused proposals that help you close deals faster, with fewer objections and more confidence.

If you’re in B2B sales, enterprise sales or any consultative selling role, you can take this framework and start applying it straight away.

Connect with Fred:

Author of Selling Through Partnering Skills, Hybrid Selling, and Ethical Selling

https://linktr.ee/fredcopestake

Take the Collaborative Selling Scorecard

https://collaborativeselling.scoreapp.com/

Watch this episode on YouTube

https://youtu.be/tOdypn2i4pI