• Worklog with Shawn Hickman

  • 著者： Shawn Hickman
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Worklog with Shawn Hickman

著者： Shawn Hickman
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  • Building an indie app business is a journey full of challenges, insights, and lessons learned. Worklog is a behind-the-scenes look at my experience designing, developing, and growing Sofa, an iOS app that helps you be more intentional with your downtime. I’m Shawn Hickman—a designer, developer, and indie app creator—sharing my process, what I’m working on, and the hard (and fun) parts of running a solo business. Whether it’s app development, YouTube, marketing, or unexpected lessons along the way, Worklog is an open journal of everything that goes into turning an idea into a sustainable indie business. If you’re an indie maker, aspiring developer, or just curious about the process, tune in—and don’t hesitate to reach out! 👋 https://www.shawnhickman.me/worklog-podcast/
    © 2025 Astrio, LLC
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あらすじ・解説

Building an indie app business is a journey full of challenges, insights, and lessons learned. Worklog is a behind-the-scenes look at my experience designing, developing, and growing Sofa, an iOS app that helps you be more intentional with your downtime. I’m Shawn Hickman—a designer, developer, and indie app creator—sharing my process, what I’m working on, and the hard (and fun) parts of running a solo business. Whether it’s app development, YouTube, marketing, or unexpected lessons along the way, Worklog is an open journal of everything that goes into turning an idea into a sustainable indie business. If you’re an indie maker, aspiring developer, or just curious about the process, tune in—and don’t hesitate to reach out! 👋 https://www.shawnhickman.me/worklog-podcast/
© 2025 Astrio, LLC
続きを読む 一部表示
エピソード
  • When to Remove Features from Your App

    When to Remove Features from Your App
    2025/02/14

    In this conversation, Shawn Hickman discusses the often-overlooked aspect of app development: the removal of features. He emphasizes that sometimes it's more beneficial to remove features rather than continuously add new ones. Through personal experiences and examples, he outlines the reasons for feature removal, including when features aren't working as expected, are broken, or when the product has evolved. He also shares best practices for effectively communicating these changes to users and managing feedback.


    Chapters


    Links

    • Sofa's Website
    • Download Sofa from the App Store
    • Worklog Podcast Website
    • Shawn's Blog
    • Notion and spreadsheet templates

    Follow Me

    • YouTube
    • Threads
    • Instagram
    • Bluesky

    Share Feedback

    Have feedback? Send me an email:

    hey@shawnhickman.me
    続きを読む 一部表示
    26 分
  • Should You Offer a Free Trial? Here’s Why I Said “No” for My App

    Should You Offer a Free Trial? Here’s Why I Said “No” for My App
    2025/01/30

    In this video, I’m sharing why I don’t offer a free trial for my app, Sofa.

    When I first launched the Super Sofa subscription, I struggled with decisions around pricing and whether or not to offer a free trial. Most advice said, “You should offer a free trial because that’s what everyone does.” But that never sat right with me.

    Now, after a few years of running a subscription app without a free trial, I’ve gained clarity on why I don’t do it — and why Sofa’s freemium model works better without one.

    I’m not against free trials! They can work great for certain products. But for Sofa, it doesn’t make sense. In this video, I’ll walk through my thought process and explain why.

    📺 Watch on YouTube

    Chapters

    • (00:00) - Intro
    • (00:15) - A little context
    • (02:05) - Camera car mount
    • (03:11) - In the car
    • (03:45) - Purpose of free trials
    • (05:16) - Sofa is a freemium product
    • (09:02) - What I've learned about Sofa
    • (13:09) - Some advice

    Links
    • Sofa's Website
    • Download Sofa from the App Store
    • Worklog Podcast Website
    • Shawn's Blog
    • Notion and spreadsheet templates

    Follow Me

    • YouTube
    • Threads
    • Instagram
    • Bluesky

    Share Feedback

    Have feedback? Send me an email:

    hey@shawnhickman.me
    続きを読む 一部表示
    15 分
  • Making an App Is Easy (Well, at First!)

    Making an App Is Easy (Well, at First!)
    2025/01/16

    In this video, I dive into the realities of building an app: why starting is the easy (and fun) part, and why the real challenge lies in growing and maintaining it over time.

    I’ll talk about the excitement of launching a new project, the hurdles you’ll face when life gets busy or progress feels slow, and how setting the right expectations can make all the difference. I’ll share tips on building sustainable systems, celebrating small wins, and staying motivated when you hit technical, emotional, or mental roadblocks.

    Whether you’re creating your first app or struggling to keep going, this video is here to remind you to enjoy the process and keep moving forward.

    📺 Watch on YouTube

    Chapters

    • (00:00) - Intro
    • (00:32) - Starting is easy
    • (03:19) - Setting expectations
    • (04:20) - Patience
    • (05:17) - Work nights
    • (08:26) - You're going to hit walls
    • (09:45) - Celebrate the wins
    • (12:05) - Supportive people
    • (13:31) - Have fun
    • (14:52) - Outro

    Links
    • Sofa's Website
    • Download Sofa from the App Store
    • Worklog Podcast Website
    • Shawn's Blog
    • Notion and spreadsheet templates

    Follow Me

    • YouTube
    • Threads
    • Instagram
    • Bluesky

    Share Feedback

    Have feedback? Send me an email:

    hey@shawnhickman.me
    続きを読む 一部表示
    16 分

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