Moderation and convenience are shaping the way consumers buy adult beverages – both those they consume at home as well as those consumed at bars, restaurants, and hospitality venues. In this episode, NIQ’s Director of Beverage Alcohol Thought Leadership, Kaleigh Theriault, shares how these trends are impacting sales of wine, beer, spirits, and RTDs and where the opportunities lie within each of these segments. She also discusses the booming non-alcoholic adult beverage segment and how it has evolved over the past few years.

Beauty brand Mudita Earth landed deals with Natural Grocers, Meijer and KeHE Distributors from buyer introductions made at ECRM Sessions. However, each of these retailers initially said “no” to the brand’s Co-Founder Pooja Chopra. In this interview, Chopra shares how she turned each of these “NOs” into a resounding “YES” via listening to the buyers’ needs, then adjusting her products, packaging and approach to give them each exactly what they needed for their respective category objectives.

Sisters Jordan Catapano and Jocelyn Dunn are truly examples of how persistence and tenacity can pay off for brand owners. Over the past decade, they went from bartenders to authors to owners of a bartending business, then became CPG brand owners with the launch of a line of cocktail mixers called This Girl Walks Into a Bar.

Then earlier this year they lost the bartending business to the Los Angeles wildfires. During this same time, however, they landed KeHE Distributors from a meeting at ECRM’s On & Off Premise Adult Beverage Session, which led to a deal with Total Wine & More. Most recently, they earned a Fast Pass at Walmart’s Open Call from a RangeMe submission.

In this podcast, you’ll hear how the sisters stuck with their passion through this wild roller-coaster ride and evolved their business over the years into the fast-growing emerging brand it is today.