KEY TAKEAWAYS:

- You need both digital and traditional marketing. Don’t go 100% one or the other.

- Every practice area is different. Your strategy should match your urgency level, location, and audience.

- Each platform and tactic needs its own strategy — you can’t copy-paste the same thing everywhere.

- You’re either spending time or money. There is no magical free version.

DIGITAL MARKETING OPTIONS (Pick 3–4 max):

- Influencer or affiliate shoutouts (great for PI with public clients)

- SEO + Blogs (get found on Google with keyword-packed posts)

- Ebooks/Checklists (guides like “10 things to know before your consult”)

- Social Media (every platform needs its own strategy — don’t post the same stuff everywhere)

- LinkedIn = professional network

- Instagram = visual storytelling

- TikTok = casual, real-life law

- YouTube = longform explainer content

- Pinterest = great if you sell templates, contracts, or courses

- Webinars (great for estate planning or info-heavy topics)

- Google Ads (aka pay-per-click; expensive but fast leads)

- Podcast (only if you’re really interesting)

- Guest on Podcasts (better option — share stories, not statutes)

- Google/Yelp Reviews (ask for them + use keywords!)

- Press Releases (only if you have big news to share)

- Write for online legal sites (Above the Law, Law360, etc.)

TRADITIONAL MARKETING OPTIONS (Layer these in):

- Cold calling referral sources (real estate agents, chiropractors, etc.)

- Flyers + brochures (leave them in local spots)

- Speaking engagements (CLE panels, bar events — build authority)

- Direct mailers (expensive, but people *do* keep them)

- Print ads in local magazines (great for estate or biz lawyers)

- 1:1 Lunches (Nermin’s fave — ditch the networking groups)

- Bar/professional associations (one intro could lead to big biz)

- TV + radio ads (super expensive; only works with a real strategy)

- Referral + networking groups (BNI, Lawyers 500, etc.)

- Past client check-ins (call your old clients. Seriously.)

- Promo products (pens, mugs — layered in, not random)

- Billboards (yes, they still work — include your phone number!)

- Firm-branded magazine (expensive, but unforgettable)

FINAL REMINDERS:

- You can’t just "do marketing." You need to pick a few things and do them well.

- Each channel needs its own plan — don’t treat them all the same.

- Feeling overwhelmed? That’s normal. Marketing is a full-time job.

- If you’re not spending money, you’ll need to spend time.

- If you're doing neither — you’re not marketing.

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🍼Feeling like a babysitter and not a law firm owner?

Hey law firm owners—if you've ever wondered why your marketing isn’t working the way you expected, this episode breaks it all down in a way that finally makes sense.

Here’s what you need to know:

🔥 Urgent Practice Areas = “I Need a Lawyer NOW!”

Think:

- Personal Injury

-Criminal Defense

-Crypto Theft

-Workers’ Comp

Clients in these areas are price insensitive and ready to hire immediately. They’re not comparing quotes. They’re Googling “lawyer near me” in a panic.

Your strategy:

-Focus on ads (PPC, SEO, Google Maps)

-Build a strong intake system

-Be ready when the phone rings—this is a volume game

🐢 Non-Urgent Practice Areas = The Long Game

Think:

-Trademarks

-Business Law

-Estate Planning

-Immigration (general)

-Family Law (general)

These clients are price sensitive, take months (or years!) to hire, and need multiple reminders before they make a move.

Your strategy:

-Newsletters, blogs, Instagram, client gifts, soft selling

-Stay top of mind

-Be consistent and omnipresent

⚖️ The In-Between: Contextually Urgent

Think:

-Asylum

-Emergency Custody/Abuse in Family Law

-Deportation/Detainment Cases

These clients swing between urgent and non-urgent depending on the situation. Your marketing has to account for both possibilities.

Don't play the urgent marketing game if your practice area is not urgent. That’s where frustration, burnout, and wasted money happen.

📌 Know your category. Play the right game. Win big.

📌📌📌 Pinned Resources 📌📌📌

⚡2025 Lawyers Annual Planner. Check it out here

Want hidden gems 💎? Join the newsletter: https://ws-lawyers.com/newsletter/

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🤯Tired of those admin tasks? https://ws-lawyers.com/automate-your-law-firm/

💰Not seeing enough money in your law firm? https://ws-lawyers.com/show-me-the-money-in-my-law-firm/

🍼Feeling like a babysitter and not a law firm owner? https://ws-lawyers.com/law-firm-team-sos/

💸Want bookkeeping and CFO services that doesn't suck? www.thelawfirmbookkeeper.com

📧 For more information, feel free to email me at nermin@wearews.com.

"Associate – Rainmaker or Not?"

Law firm owners, when you bring on an associate, you’ve got two options:

➡️ Rainmaker Associate – Someone who brings in business

➡️ Non-Rainmaker Associate – Someone who just does the work you give them

Here’s the breakdown:

🔹 Rainmaker Model

✅ Builds their own network

✅ Eventually brings in 6-7 figures on their own

❌ Requires training, time, and budget

❌ Might leave once they’ve built independence

🔹 Non-Rainmaker Model

✅ Easier to manage and control

✅ You keep ownership of all marketing

❌ You become the bottleneck

❌ If your leads dry up, so does their workload

Ask yourself:

• Do I have consistent leads coming in for 6–12 months?
• Am I willing to invest in their marketing growth?
• Is this associate short-term help or a long-term partner?

If they’re a Rainmaker, give them visibility:

🎤 Speaking engagements

✍️ Personal newsletters

☕ Monthly 1:1s with potential clients

📲 Social media content with their voice

📈 Clear KPIs + marketing budget

If they’re Not, you better keep marketing to feed the both of you.

Because if they’re twiddling their thumbs—it’s on you, not them.

📌📌📌 Pinned Resources 📌📌📌

⚡2025 Lawyers Annual Planner. Check it out here

Want hidden gems 💎? Join the newsletter: https://ws-lawyers.com/newsletter/

🛟Lifesavers for your law firm: https://ws-lawyers.com/all-products

🤯Tired of those admin tasks? https://ws-lawyers.com/automate-your-law-firm/

💰Not seeing enough money in your law firm? https://ws-lawyers.com/show-me-the-money-in-my-law-firm/

🍼Feeling like a babysitter and not a law firm owner? https://ws-lawyers.com/law-firm-team-sos/

💸Want bookkeeping and CFO services that doesn't suck? www.thelawfirmbookkeeper.com

📧 For more information, feel free to email me at nermin@wearews.com.