Why do we keep trying to turn cycling into other sports? Formula Fixed founder on reinventing bike racing for the TikTok generation, “trampling on tradition”, and why “big swings” are better than marginal gains
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Why do we keep trying to turn cycling into other sports? Formula Fixed founder on reinventing bike racing for the TikTok generation, “trampling on tradition”, and why “big swings” are better than marginal gains
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This week, Ryan chats with the co-founder of the latest big idea hoping to shake up the conservative world of cycling: Formula Fixed, a new US-based indoor racing series featuring bikes with no brakes on tight, twisting, go-kart style circuits in a ticketed arena setting.
With this new brand of cycling set to launch this year, Formula Fixed founder James Grady chats about his background in cycling, his plans for his new racing league, how it will actually work, and why big swings, not marginal gains, are required to give cycling a metaphorical boot up the backside.
We also talk about turning cycling from a participant-based sport into a fan-based one, the issues afflicting US racing at the moment, why Formula Fixed can boost the road scene, not usurp it – and why he doesn’t care what people in France think.
And most importantly: Does our sport really need a rebrand and can Formula Fixed, ahem, ‘fix’ cycling?