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Why You’re Not Losing Weight, Even Though You Know What to Do

Why You’re Not Losing Weight, Even Though You Know What to Do

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If you’ve ever said, “I know what to do, I’m just not doing it,” this episode is going to hit hard. In today’s episode of The Mindset Diet, I unpack a powerful psychological trap called the GI Joe Fallacy: the idea that knowing is “half the battle.”

Spoiler alert: it’s not.

You’ll learn why simply collecting more information (another guide, podcast, or challenge) isn’t helping you make progress, and what to focus on instead. I walk you through relatable real-life examples, the science behind why your brain defaults to comfort, and four specific ways to turn your knowledge into consistent action.

If you’ve been spinning your wheels despite “doing everything right,” this episode will give you the reality check—and the roadmap—you need.


In This Episode, You’ll Learn:

  • What the GI Joe Fallacy is and how it’s keeping you stuck
  • Why smart, driven women keep chasing information but still don’t see results
  • The real reason you spiral into all-or-nothing thinking
  • Why willpower and memory are not reliable tools for behavior change
  • Four practical ways to turn what you know into what you actually do


This episode is for you if:

  • You feel like you’ve “tried everything” but still aren’t seeing results
  • You’re tired of starting strong and falling off track
  • You want a no-BS explanation for why your knowledge hasn’t translated to progress
  • You’re ready to take action, not just collect more tips

Connect with Iman:

  • Apply for Coaching: Work with Iman 1:1 - Limited spots available on her personal roster.

  • Email: iman@builtbybalancefitness.com
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