In this episode of the Why We Started podcast, Vanessa sits down with Jennifer — aka Sassy J — the vibrant, creative heart behind Artistic Ways by Sassy J.

After 23 years as a dental assistant, Jennifer discovered her love for art through paint pouring. What started as a personal outlet quickly turned into a business that brings people together through laughter, music, and paint parties full of color and confidence.

She shares how art helped her heal, how her son Ty became part of the party, and why her mobile paint events are nothing like your typical paint and sip.

From hosting over 300 parties to painting murals for local businesses, Jennifer’s story is one of creativity, connection, and finding joy through self-expression.

Tune in to hear:

• How Artistic Ways by Sassy J came to life

• The difference between a paint class and a paint party

• How she brings fun, music, and personality to every event

• What it takes to run a mobile creative business

• Her vision for future collaborations and creative growth

👇 Connect with Jennifer:

Website: https://www.sassyjart.com/

TikTok: https://www.tiktok.com/@artisticwaysbysassyj

Facebook: https://www.facebook.com/artisticwaysbysassyj

Instagram: https://www.instagram.com/artisticwaysbysassyj

🎙️ Don’t forget to subscribe and leave a review if you loved this episode!

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TikTok: tiktok.com/@thewhywestartedpod

Youtube: https://youtu.be/7vfyghVSG-g

Florida Social Butterfly

Vanessa Grace - Founder & Social Media Manager

www.instagram.com/flsocialbutterfly

Audio Podcast Production: Virtually You!

In this episode of the Why We Started podcast, mindset and transformational coach Terry Ludwig opens up about her personal journey from adversity to empowerment. From healing emotional wounds to helping women rediscover their confidence, Terry shares how mindset coaching and sound healing can be powerful tools for transformation.

We talk about the importance of self-discovery, the power of choice, and how sound baths, retreats, and one-on-one coaching are helping women step into their true potential. Terry’s story is a reminder that healing starts within — and that we all have the power to rewrite our story.

Connect with Terry Ludwig: Life Coaching for Women - Terry Ludwig - Life Coach!

Instagram: @terry_ludwig (IG) or @TerryLudwig (FB)

Send us a text

Stay Connected:

The Why We Started Podcast

Instagram: www.instagram.com/flsocialbutterfly

TikTok: tiktok.com/@thewhywestartedpod

Youtube: https://youtu.be/7vfyghVSG-g

Florida Social Butterfly

Vanessa Grace - Founder & Social Media Manager

www.instagram.com/flsocialbutterfly

Audio Podcast Production: Virtually You!

In this episode of the Why We Started podcast, Oliviah, the creative force behind Livee Leigh Photography, shares her journey from a childhood fascination with photography to running a successful business specializing in weddings and elopements. She emphasizes the importance of capturing genuine moments, building connections with clients, and creating a relaxed atmosphere during shoots. Oliviah discusses her unique approach to photography, including themed shoots and the shift towards elopements, while also reflecting on her own recent wedding experience. The conversation highlights the significance of staying grounded in the creative process and the excitement of future projects.

Connect with Oliviah: Livee Leigh Photography

Instagram: Instagram (@oliviah_leigh)

(local to Jacksonville, FL)

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Stay Connected:

The Why We Started Podcast

Instagram: www.instagram.com/flsocialbutterfly

TikTok: tiktok.com/@thewhywestartedpod

Youtube: https://youtu.be/7vfyghVSG-g

Florida Social Butterfly

Vanessa Grace - Founder & Social Media Manager

www.instagram.com/flsocialbutterfly

Audio Podcast Production: Virtually You!

In this episode of the Why We Started podcast, host Vanessa interviews Tiffany Mason, a podcast manager who helps individuals and businesses launch and manage their podcasts. Tiffany shares her journey from a sales job to discovering her passion for podcasting, the importance of podcast management, and how it can significantly benefit businesses. She discusses the challenges of podcasting, the differences between audio and video formats, and offers advice for aspiring podcasters. The conversation highlights the personal connection Tiffany has with her work and the joy she finds in helping others succeed in their podcasting endeavors.

Takeaways:

Tiffany transitioned from an unrewarding sales job to podcasting.
She discovered her passion for music and podcasting through a course.
Podcasting can be a powerful tool for business growth.
Tiffany emphasizes the importance of podcast management.
Many podcasters struggle with consistency and organization.
Success in podcasting can be defined by regular episode releases.
Tiffany finds joy in helping clients launch their podcasts.
Social media promotion is a common challenge for business owners.
Audio podcasts allow for more imagination from listeners.
Tiffany is currently focusing on video content creation.

Connect with Tiffany Mason:

Website: https://www.virtuallyyouva.com/

FREE How To Start A Podcast Checklist: https://www.virtuallyyouva.com/free

Instagram: www.instagram.com/virtuallyyoupods

Facebook: https://www.facebook.com/virtuallyyoupodcastva

Youtube: https://www.youtube.com/@VirtuallyYou

Send us a text

Stay Connected:

The Why We Started Podcast

Instagram: www.instagram.com/flsocialbutterfly

TikTok: tiktok.com/@thewhywestartedpod

Youtube: https://youtu.be/7vfyghVSG-g

Florida Social Butterfly

Vanessa Grace - Founder & Social Media Manager

www.instagram.com/flsocialbutterfly

Audio Podcast Production: Virtually You!

Summary

In the inaugural episode of the 'Why We Started' podcast, host Vanessa Grace introduces the concept of the show, aimed at small business owners who may feel stuck or burnt out. She shares her background as a social media manager and content strategist, emphasizing the importance of storytelling in business. Vanessa discusses her motivation for starting the podcast, which stems from her own experiences with imposter syndrome and the challenges of entrepreneurship. The podcast aims to provide a platform for business owners to share their 'why' and connect with their audience on a deeper level, while also offering valuable insights and support.

Takeaways

• This podcast is for small business owners feeling stuck.
• Vanessa helps business owners connect with their audience.
• The idea for the podcast came from personal struggles.
• Entrepreneurship can lead to feelings of isolation and depression.
• Sharing your 'why' is crucial for connecting with customers.
• Vanessa's background in storytelling enhances her approach.
• The podcast will feature real stories from business owners.
• Expect emotional and inspiring content from the show.
• The podcast serves as a platform for visibility.
• It's important to remind yourself why you started your business.

Send us a text

Stay Connected:

The Why We Started Podcast

Instagram: www.instagram.com/flsocialbutterfly

TikTok: tiktok.com/@thewhywestartedpod

Youtube: https://youtu.be/7vfyghVSG-g

Florida Social Butterfly

Vanessa Grace - Founder & Social Media Manager

www.instagram.com/flsocialbutterfly

Audio Podcast Production: Virtually You!