Joseph "JoJo" Simmons and Kris Karl return for another episode of the For Good Podcast from the Yurrrrt, the farm headquarters of their creative studio 3isFor, for a deep dive into sustainability, impact, and building a regenerative business.

Kris shares his perspective on sustainability and why long-term thinking is crucial in both farming and storytelling. JoJo and Kris break down how 3isFor became a member of 1% for the Planet, what it really means to run a values-driven creative studio, and why their mission is bigger than just content — it's about creating lasting change.

They dive deep into how storytelling helps brands build authentic customer loyalty by showcasing their giveback efforts, not in a bragging way, but in an inspirational way that motivates others to do the same. The conversation explores the balance between making money and giving back, revealing how showing up with good intentions has consistently brought business opportunities back tenfold for 3isFor.

JoJo & Kris also discuss:

• How 1% for the Planet connects like-minded brands committed to environmental impact
• Why community is the key to sustainable business and authentic storytelling
• The importance of asking yourself: "What is truly valuable to me?"
• How regenerative thinking applies to both farming and business—looking at the long lens instead of just immediate profits

Subscribe to the For Good Podcast on Spotify, Apple, or wherever you get your podcasts.

00:00 Welcome to the For Good Podcast
02:25 The Yurt and Community Values
03:03 1% for the Planet Membership
04:55 Importance of Storytelling in Branding
13:09 Balancing Profit and Giving Back
14:41 Inviting Listeners to Join the Community
17:36 Highlighting 1% Brands and Community Impact
18:32 Balancing Profit and Giving Back
19:30 Building Authentic Brand Loyalty
20:44 The Power of Charitable Actions
22:17 Sustainability in Business and Life
24:53 The Importance of Long-Term Planning
29:16 Final Thoughts and Upcoming Episodes