• Why Don't Firms Believe in Lead Generation?

  • 2024/10/14
  • 再生時間： 32 分
  • ポッドキャスト

Why Don't Firms Believe in Lead Generation?

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  • サマリー

  • Believe it or not, lead generation can actually work. Even for accounting, AEC, or consulting firms. In this episode, John and Mark break down the importance of lead generation, exploring why firms need to take it seriously beyond just waiting for RFPs. They highlight various lead sources, compare inbound and outbound strategies, and discuss effective multi-channel approaches. In this conversation, you’ll learn:

    • How we define a “lead” in the context of a professional services firm
    • Why many expert firms don’t believe in generating leads
    • The point in a firm’s growth cycle where firms explore lead generation
    • Various sources that have contributed leads to both John and Mark’s businesses
    • Examples of firms that are doing lead generation effectively today

    www.breakingbizdev.com
    続きを読む 一部表示

あらすじ・解説

Believe it or not, lead generation can actually work. Even for accounting, AEC, or consulting firms. In this episode, John and Mark break down the importance of lead generation, exploring why firms need to take it seriously beyond just waiting for RFPs. They highlight various lead sources, compare inbound and outbound strategies, and discuss effective multi-channel approaches. In this conversation, you’ll learn:

  • How we define a “lead” in the context of a professional services firm
  • Why many expert firms don’t believe in generating leads
  • The point in a firm’s growth cycle where firms explore lead generation
  • Various sources that have contributed leads to both John and Mark’s businesses
  • Examples of firms that are doing lead generation effectively today

www.breakingbizdev.com
続きを読む 一部表示

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