• Why Brands Need Creative Strategy

  • 2025/01/23
  • 再生時間： 40 分
  • ポッドキャスト

Why Brands Need Creative Strategy

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  • Creativity is not just an ideas game. More than anything, it’s a matter of process, organization, and the problem-solving abilities of the “backend” office. McKinsey study found that companies that prioritize creativity have 67 percent higher organic revenue growth than those who do not. Yet, creativity, despite its superior business value, is often siloed in “creative” departments like marketing, design or creative. Creativity is a company-wide mandate, and in this episode, Rei and I talk about how that looks like, which brands successfully implement it, and how to organize for creativity.

    • The Changing Role of Design By Rei Inamoto
    • @toraya.wagashi
    • Watch us on YouTube

    Follow Ana here:

    • Newsletter "The Sociology of Business"
    • New book "Hitmakers: How Brands Influence Culture"

    Follow Rei here:

    • Rei's LinkedIn
    • Newsletter "The Intersection"
    • Rei's global innovation firm I&CO
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あらすじ・解説

Creativity is not just an ideas game. More than anything, it’s a matter of process, organization, and the problem-solving abilities of the “backend” office. McKinsey study found that companies that prioritize creativity have 67 percent higher organic revenue growth than those who do not. Yet, creativity, despite its superior business value, is often siloed in “creative” departments like marketing, design or creative. Creativity is a company-wide mandate, and in this episode, Rei and I talk about how that looks like, which brands successfully implement it, and how to organize for creativity.

  • The Changing Role of Design By Rei Inamoto
  • @toraya.wagashi
  • Watch us on YouTube

Follow Ana here:

  • Newsletter "The Sociology of Business"
  • New book "Hitmakers: How Brands Influence Culture"

Follow Rei here:

  • Rei's LinkedIn
  • Newsletter "The Intersection"
  • Rei's global innovation firm I&CO
続きを読む 一部表示
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