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  • Whisker Report - Episode 27 Paws, Play, and PR: Behind the Scenes with Bryn Souza

    Whisker Report - Episode 27 Paws, Play, and PR: Behind the Scenes with Bryn Souza
    2025/06/06
    This week on The Whisker Report, Mary and Alex welcome Bryn Souza, Director of Customer Experience at DOGTV and a multifaceted creative force in the pet industry. From marketing and blogging to content strategy and freelance writing, Bryn shares how she carved her path into pet media and landed at the forefront of innovative programming. The conversation dives into what’s working (and what’s not) in PR and marketing for pet brands, how DOGTV approaches partnerships, and how shelters and rescues can better amplify their message. Whether you're in animal welfare or the pet business world, tune in for actionable insights, fresh ideas, and a behind-the-scenes look at a media brand making waves—tail wags included!

    EPISODE NOTES: Paws, Play, and PR: Behind the Scenes with Bryn Souza
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    38 分
  • Whisker Report - Episode 26 Leeza Works It: Cat Art, Nigel the Muse & Space Cats

    Whisker Report - Episode 26 Leeza Works It: Cat Art, Nigel the Muse & Space Cats
    2025/05/12
    This week on The Whisker Report, co-host Alexane Ricard flies solo while Mary Tan is off managing her cat Franklin’s latest modeling gig—because hey, someone’s gotta pay the bills! Joined by Pet Life Radio producer Mark Winter, Alexane previews her upcoming TNR-focused podcast Saaving the Streets (yes, that’s “saaving” with two A’s—stay tuned for the story!). Plus, our special guest is the talented Leeza Hernandez of LeezaWorks, a cat-loving illustrator whose muse, Nigel, happens to look just like Alexane’s own feline. Lisa shares how she went from book illustration to launching her own brand, and dishes on her first-ever cat art show, Space Cats, in Florida.

    EPISODE NOTES: Leeza Works It: Cat Art, Nigel the Muse & Space Cats
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    37 分
  • Whisker Report - Episode 25 Feline Fine Design: Kate Benjamin’s Catified World

    Whisker Report - Episode 25 Feline Fine Design: Kate Benjamin’s Catified World
    2025/05/01
    This week on The Whisker Report, Mary, Alex, and Mark welcome the incredibly inspiring Kate Benjamin, founder of Hauspanther, the go-to online magazine for stylish cat living. Known for her keen eye for design and deep love for felines, Kate shares how she turned her passion for aesthetics into a movement known as catification — transforming homes into functional, beautiful spaces that both cats and humans can enjoy. From her beginnings in the design world to becoming a thought leader in feline-friendly interiors, Kate’s story is as creative as it is heartwarming. Tune in to hear how she’s redefining what it means to live in style — with cats!

    EPISODE NOTES: Feline Fine Design: Kate Benjamin’s Catified World
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    39 分
  • Whisker Report - Episode 24 Taking your Brand to the Next Level with Boss Nation Brands

    Whisker Report - Episode 24 Taking your Brand to the Next Level with Boss Nation Brands
    2025/04/19
    Discover proven marketing strategies that drive pet industry success as Shea Russo, marketing leader at Boss Dog and Boss Cat Brands, joins Mary, Alex, and Mark. Russo reveals insider tips on leveraging influencer partnerships, commanding attention at trade shows, and building memorable brand presence. Whether you're an established pet brand or just starting out, this episode delivers actionable insights for standing out in today's competitive market.

    EPISODE NOTES: Taking your Brand to the Next Level with Boss Nation Brands
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    36 分
  • Whisker Report - Episode 23 PR, Podcasts & Pet Hair: A Conversation with Isabel Alvarez Arata

    Whisker Report - Episode 23 PR, Podcasts & Pet Hair: A Conversation with Isabel Alvarez Arata
    2025/04/07
    In this episode of The Whisker Report, co-host Alexane Ricard flies solo (thanks to a little unexpected lockout drama!) while producer Mark Winter of Pet Life Radio joins the fun to kick things off. While Mary Tan braves Minnesota’s five-degree weather from the wrong side of her front door, Alexane welcomes special guest Isabel Alvarez Arata—pet entrepreneur, content marketing pro, and host of the lively podcast Covered in Pet Hair. Isabel shares her journey through pet business, her passion for different cultures, her work in TNR (trap-neuter-return) in Texas, and her insights into building a brand through storytelling. Whether you're in animal welfare or the pet industry, you’ll find something to wag your tail about in this inspiring and delightfully unpredictable episode.

    EPISODE NOTES: PR, Podcasts & Pet Hair: A Conversation with Isabel Alvarez Arata
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    42 分
  • Whisker Report - Episode 22 Give Them Ten: Saving Cats and Shaping a Feline-Friendly Future

    Whisker Report - Episode 22 Give Them Ten: Saving Cats and Shaping a Feline-Friendly Future
    2025/03/25
    This week on The Whisker Report, hosts Mary Tan, Alexane Ricard, and producer Mark Winter welcome Deborah Cribbs, founder of the impactful Give Them Ten Movement. Deborah shares how this growing initiative is transforming cat welfare by driving a national “Cat Culture Shift,” improving live release rates, and saving thousands of feline lives across multiple states. Tune in to learn how the movement began, the innovative campaigns they've launched — including the latest “Get a Cat for Your Cat” initiative — and how shelters, communities, and advocates can join the mission to double the love and change the way we all think about cats.

    EPISODE NOTES: Give Them Ten: Saving Cats and Shaping a Feline-Friendly Future
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    34 分
  • Whisker Report - Episode 21 From Stray to Saved: How VOKRA is Changing Lives

    Whisker Report - Episode 21 From Stray to Saved: How VOKRA is Changing Lives
    2025/03/07
    This week on The Whisker Report, Mary and Alex welcome Maria Soroski and Karen Duncan, co-founders of Vancouver Orphan Kitten Rescue Association (VOKRA). Since 2000, VOKRA has been on a mission to end cat overpopulation and homelessness through rescue, rehabilitation, and adoption, with a strong focus on Trap-Neuter-Return (TNR). Thanks to their dedicated efforts, feral cat populations in Vancouver and Burnaby have drastically declined. Maria and Karen share how they started this life-saving work, the challenges they’ve faced—including the impact of the pandemic and rising costs—and how the community can help keep this vital mission alive. Tune in to hear their inspiring journey and learn how you can support VOKRA at VOKRA.ca/donate.

    EPISODE NOTES: From Stray to Saved: How VOKRA is Changing Lives
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    40 分
  • Whisker Report - Episode 20 From France with Love: Inside the European Pet Industry

    Whisker Report - Episode 20 From France with Love: Inside the European Pet Industry
    2025/02/17
    On this episode of The Whisker Report, hosts Mary Tan and Alexane Ricard dive into the world of international pet business with special guest Pierre Alain, founder of Animal Cares. With years of experience in pet product manufacturing and distribution across Europe, Pierre Alain shares expert insights on expanding into the French pet market, the key differences between European and American pet industries, and what makes French pet parents unique. Whether you're in animal welfare or a pet business looking for PR and growth, this episode is packed with valuable advice and global pet industry perspectives! Tune in now!

    EPISODE NOTES: From France with Love: Inside the European Pet Industry
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    37 分