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  • Whisker Report - Episode 19 Mastering Social Media for Pet Businesses & Rescues with Skarlet Rockwood

    Whisker Report - Episode 19 Mastering Social Media for Pet Businesses & Rescues with Skarlet Rockwood
    2025/02/01
    Struggling with social media for your pet business or animal rescue? This week, we’re joined by Skarlet Rockwood of Fur Social, a marketing expert dedicated to helping pet professionals grow their brands online. As a key member of the Pet Industry Network, Skarlet shares invaluable insights on PR, video marketing, and best practices for social media success. Whether you’re a pet entrepreneur or running a rescue, you’ll learn which platforms work best, how to create engaging content, and free resources to boost your visibility. Don’t miss this episode packed with expert tips to take your pet brand to the next level!

    EPISODE NOTES: Mastering Social Media for Pet Businesses & Rescues with Skarlet Rockwood
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    39 分
  • Whisker Report - Episode 18 Lights, Camera, Bark! Inside the Animal Talent Industry

    Whisker Report - Episode 18 Lights, Camera, Bark! Inside the Animal Talent Industry
    2025/01/24
    This week on The Whisker Report, we’re thrilled to welcome a trailblazer in the pet industry—Colleen Wilson, CEO and Founder of Pets on Q! Pets on Q is an innovative marketplace connecting businesses and individuals with top-tier animal talent, from the cutest companions to the most unique stars. Colleen shares her journey in creating this incredible platform and gives us an inside look at the world of pet influencers. What’s the real difference between content creators and influencers? How can pet owners break into the industry? And how are brands leveraging animal talent in their marketing strategies? We dive into these questions and more, including how pet influencers can support nonprofits. Tune in for an insightful and fun conversation you won’t want to miss!

    EPISODE NOTES: Lights, Camera, Bark! Inside the Animal Talent Industry
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    30 分
  • Whisker Report - Episode 17 The PR Playbook for Animal Advocates

    Whisker Report - Episode 17 The PR Playbook for Animal Advocates
    2025/01/03
    This week, Mary and Alex welcome Sarah Bhimani, the strategic communications manager at Animal Humane Society in Golden Valley, Minnesota, one of the largest private shelters in the U.S. Sarah shares her experiences managing public relations and internal communications for this influential organization. From addressing PR challenges to fostering community engagement, Sarah offers practical advice and valuable strategies for nonprofit organizations looking to amplify their message, advocate for animals, and drive action.

    Tune in as Sarah discusses how PR has evolved during her tenure, the most rewarding aspects of her work, and tips for connecting with your community. Whether you're a pet professional or a passionate advocate, this episode is packed with inspiration and actionable ideas to elevate your efforts!

    EPISODE NOTES: The PR Playbook for Animal Advocates
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    31 分
  • Whisker Report - Episode 16 Purr-fect Pitches: PR Secrets for Pet Businesses with Pamela Mitchell

    Whisker Report - Episode 16 Purr-fect Pitches: PR Secrets for Pet Businesses with Pamela Mitchell
    2024/12/26
    This week on The Whisker Report hosts Mary and Alex dive into the world of PR and marketing for pet businesses with a special guest, Pamela Mitchell, Editor-in-Chief of Pets+ Magazine. In this insightful episode, Pamela shares her expert take on what makes a standout pitch, the challenges editors face with generic outreach, and best practices for pet businesses looking to shine in national publications like Pets+. The conversation explores hot topics such as the role of AI in press release writing, eye-catching strategies for pitches, and how the rise of pet influencers is transforming PR and marketing. Plus, Pamela offers a glimpse into future trends in the pet industry for 2025. Whether you’re a small pet business owner or simply curious about the inner workings of pet media, this episode is packed with valuable insights and advice. Don’t miss it!

    EPISODE NOTES: Purr-fect Pitches: PR Secrets for Pet Businesses with Pamela Mitchell
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    41 分
  • Whisker Report - Episode 15 From Chandler to the Spotlight: PR Lessons from a Luxury Pet Store

    Whisker Report - Episode 15 From Chandler to the Spotlight: PR Lessons from a Luxury Pet Store
    2024/12/16
    Welcome to The Whisker Report, a fresh and engaging podcast designed to help anyone in the pet industry—whether running an animal welfare nonprofit or a for-profit pet business—gain valuable PR insights and buzz. Hosted by Mary Tan and her French counterpart Alexane Ricard, the show delivers practical advice, inspiring stories, and expert guidance, all with a global perspective. In this episode, the team chats with Megan Ames, owner of a new luxury pet store in Chandler, Arizona, to explore the marketing and PR strategies behind launching her business. Megan shares lessons learned, insights on balancing entrepreneurial tasks with PR efforts, and the unique ways her store integrates animal rescue into its branding. Produced by Mark Winter of Pet Life Radio, The Whisker Report is your go-to resource for mastering PR in the pet world.

    EPISODE NOTES: From Chandler to the Spotlight: PR Lessons from a Luxury Pet Store
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    18 分
  • Whisker Report - Episode 14 What Does Your Pet Want for Christmas?

    Whisker Report - Episode 14 What Does Your Pet Want for Christmas?
    2024/12/05
    Join us for a festive episode as we chat with Shay Sora Kim, a certified Soul Level Animal Communicator and somatic mentor. Shay blends science and spirituality to help anxious pet parents confidently navigate tricky behavioral moments, create calming routines, and deepen their bond with their soul pets.

    In this holiday special, we talk about how to prepare your pet for the season’s chaos and Shay shares tips on what your pet truly wants for Christmas because they deserve to feel the holiday magic too!

    EPISODE NOTES: What Does Your Pet Want for Christmas?
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    37 分
  • Whisker Report - Episode 13 From TNR to PR: Raising Awareness for Pet Project Rescue

    Whisker Report - Episode 13 From TNR to PR: Raising Awareness for Pet Project Rescue
    2024/11/27
    This week’s podcast takes a unique turn as hosts Alex and Mary welcome Maia Rumpho, executive director of Pet Project Rescue in Minneapolis, to discuss PR strategies for cat rescues. Pet Project Rescue focuses on TNR (Trap-Neuter-Return) to combat cat overpopulation. Maia shares insights about her nonprofit, and the hosts recount their recent collaboration on a press conference to raise funds—a classic PR move designed to spotlight the rescue’s mission. They dive into the challenges of generating publicity and building buzz for such a vital cause.

    EPISODE NOTES: From TNR to PR: Raising Awareness for Pet Project Rescue!
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    33 分
  • Whisker Report - Episode 12 SuperZoo Secrets: Paws, Press, and PR Power!

    Whisker Report - Episode 12 SuperZoo Secrets: Paws, Press, and PR Power!
    2024/11/15
    Join hosts Mary Tan and Alexane Ricard on The Whisker Report, a lively podcast that helps pet industry professionals—from animal welfare advocates to pet product businesses—get the buzz they need. Mary brings her PR expertise, while Alex, an international cat crusader, adds her global perspective. Together, they recap their recent whirlwind at the SuperZoo trade show, where they guided journalists and influencers to their clients' booths, ensuring their pet products stood out among hundreds. With the help of producer Mark Winter of Pet Life Radio, they share insights on making the most of trade shows, celebrity endorsements (like Katherine Heigl's Badlands Ranch dog food), and why great products matter more than famous faces. Tune in weekly for tips, tricks, and tales from the pet PR world!

    EPISODE NOTES: SuperZoo Secrets: Paws, Press, and PR Power!
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    32 分