In this episode of The Brand Photographer’s Lounge, Amanda is joined by her long-time friend, copywriter, client and fellow storytelling enthusiast, Chantelle Davison. From rabbit holes about wax seals to the power of vulnerability in content, this conversation unpacks why storytelling matters more than ever—for your copy, your photos, and your connection with clients.

Chantelle shares her journey into copywriting, the fears business owners face when outsourcing their words, and why the most “mundane” stories are often the most powerful. If you’ve ever felt like you don’t have a story worth telling or struggled to sound like you in your marketing, this chat is the warm hug and gentle nudge you didn’t know you needed.

They also dive into Chantelle’s membership, Copy College, and why mindset plays such a huge role in showing up confidently online.

Timestamps

00:00 – Welcome back and introducing Chantel Davison
01:10 – From corporate sales to becoming a copywriter
02:40 – Why outsourcing copy can feel scary
03:35 – The magic of sounding like “you” in your copy
04:55 – Why storytelling is so powerful in marketing
06:10 – “I’m not interesting” – busting the biggest storytelling myth
08:00 – Beauty in the mundane: relatable stories connect
09:25 – Vulnerability, visibility, and letting people in
11:10 – How images and copy work hand-in-hand
12:40 – When being too honest actually converts
14:30 – Turning rants into valuable, shareable content
16:00 – What is Copy College? Inside Chantel’s membership
18:00 – The difference between content and copy
19:25 – How mindset support supercharges your visibility
21:10 – Creating a safe space for neurodiverse business owners
22:45 – Advice for photographers: start where you are
24:20 – Everyone has a story – even in the small moments
25:30 – The power of “sonder” and inviting others in
26:40 – Wrapping up with love (and maybe pigeons next time)

Where to find Chantelle

Instagram: https://www.instagram.com/copywritingbusinesscoach/

Website: https://www.choicewordsbychantelle.com/

Copy College: https://www.choicewordsbychantelle.com/copycollege